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The Runet Update11/03/2014
Some numbers
Frees + CountryCountry Frees
Russia 168925Ukraine 42398Kazakhstan 11972Belarus 8867Azerbaijan 1231Moldova 1094Latvia 848Armenia 661Israel 624Estonia 462Germany 424US 419Kyrgyzstan 388Georgia 371Uzbekistan 356
Premiums + CountryCountry Frees
Russia 2864Ukraine 238Kazakhstan 81Belarus 51Latvia 16Israel 14US 14GB 14Thailand 14Estonia 7Czech Republic 7CA 7Azerbaijan 6Moldova 6Spain 6
Country Frees
Moscow 35,262.00 Saint Petersburg 11,772.00 Kiev 6,784.00 Novosibirsk 4,297.00 Krasnodar 4,135.00 Yekaterinburg 4,015.00 Minsk 3,526.00 Almaty 2,800.00 Samara 2,597.00 Rostov-on-don 2,402.00
Nizhniy Novgorod 2,278.00 Ural 2,267.00 Chelyabinsk 2,065.00 Perm 1,918.00 Kazan 1,651.00
Cities
Country FreesMoscow 987Saint Petersburg 267Kiev 78Novosibirsk 65Yekaterinburg 64Krasnodar 63Rostov-on-don 42Almaty 39Samara 39Vladivostok 34
Kazan 31Krasnoyarsk 29Perm 27Khabarovsk 27Ufa 25
Cities
Total RU market 7 and 30 days
Frees 7 days: 22,797 (-27.35% last month / -5% last week
Premiums 7 days: 149 (-2% last month / + 27.35% last week)
Frees 30 days:112,914 (-13% last month / -7% last week)
Premiums 30 days:1,321 (+9.44% last month / -7% last week)
PPC Search
Frees 7 days: 11,243 (-26% last month / -5% last week)
Premiums 7 days: 63 (+26% last month / + 43.18% last week)
Frees 30 days:56,643 (-7.91% last month / -6.34% last week)
Premiums 30 days:502 (+9.61% last month / -8.73% last week)
Project & Adm. Update
People: PPC manager for Social Department (still open, but waiting for Shani to return)
+ 3 part-time person in Support: Julia, Julia & Anna
Preloader (there is progress, but nothing concrete) Offline payment (still open for Russia only, to be
updated in 1-2 weeks) Yandex Search is still in QA Yandex Metrika – no news
Product updates
Landing pages
Landing pages
Feature page
http://ru.wix.com/about/features
Home Page Package Picker Other landings YouTube:
Add galleries Drag & Drop + Mobile (final polishing)
Yandex.Money press-release (done) Stories (almost ready!)
Other projects
Websites special projects and articles (file): Siliconrus.ru HH.ru SMS magazine Lifehacker Adme.ru Hopes and Fears & Look at Me Habra for Alissa Netology.ru
Special projects
NO UPD
ATE
User meet-up Moscow (April 27, Sunday @16:00) http://ditelegraph.com/spaces
RIF + KIB event Moscow, April 23-25 http://2014.russianinternetforum.ru
СПИК - ?? St. Petersburg, May 27-28 http://2014.sp-ic.ru
Events
Yandex.Money
Yandex.Money was opened for A/B testing on 11th of February;
We have 269 premium packages purchased via Yandex.Money till today. 239 out of 269 subscriptions are still active.
We have 1 successful recurring charge (on Ira’s personal account ) – it’s working!
Project overview:
Yandex.Money stats
Confidence level: not very
Confidence level: 99%
Yandex.Money (cont.)
We should see ~10 renewals of Yandex.Money subscriptions on March 13th. If there is no ‘drama’ there, we will open Yandex.Money to 100% Russia’s users;
Place Yandex.Money logo on a Russia’s package picker and Purchase Page.
Next steps:
Yandex facts
4rth biggest search engine worldwide 150 Million searches per pay (April 2012)
Yandex processes around 5 billion queries a month (Google 115 Billion queries) (Dec 2012)
50.5 Million visitors per day using Yandex’s services (Feb 2012) Founded in 1997 Yandex – ‘Yasikovy index’ (language index) was developed to
handle the morphology of the Russian language Alexa 18 worldwide Main markets: Russia, Ukraine, Kazakhstan and Belarus
Not Russian-speaking Market: Turkey
Yandex Products
Search Maps Market News Dictionar
y Images Video Music Translat
e Blogs Photos
• Cars• Events• Money• Cloud• Directory• MoiKrug
(Linkedin)
• Real estate
• Postcards• Weather• People
Search• Mail• Traffic• Jobs• Programs• Services• Yandex Browser
Yandex is a MEGA internet company with a huge repertoire of products getting deep into all spheres of Russian society
Yandex - the Search Engine
Yandex is based on the principle of machine learning (like an email spam filter, which learns what emails you consider as spam) – called Matrixnet
Yandex search results are a pattern chosen by 60 assessors, who design the optimal set of results for any given query the algorithm tries to achieve the targeted results
Yandex relies much more on human interaction into the search process than Google
Yandex #1 in Russia
Market share in Russia around 60% (Google 30%) In IT topics (PC, Internet, Blogs, digital culture) the
market share is believed to be around 50/50 In topics around house, garden, cosmetics,
beauty, cooking Google looses dramatically against Yandex
Google is overall trusted more in informational queries
Yandex is overall trusted more in commercial queries
Russian search queriesNumber of words % of queries
1 27%
2 27%
3 20%
4 26%
• Only 3% of the traffic has search volumes over 10.000
• Most search queries consist from nouns and adjectives
• Only 5% of search queries use conjugated verbs
• 3% of all search queries are questions (50% start with ‘how’, 17.5% ‘where’, 8.15% ‘when’)
• Yandex SEO strategy of 2013 suggests to cultivate a broad keyword portfolio in order to catch long tail traffic and not to focus on a small group of keywords
CTR according to Position
Position in Yandex
Yandex Google
1 10.64% 24%
2 10.28% 16%
3 6.62% 8%
4 3.86% 7.2%
5 4.38% 5.8%
6 4.31% 4.3%
7 4.43% 3%
8 2.79% 1.6%
9 2.57% 1.5%
10 2.82% 1.44%
• 47.3% of the User click go to the second page
• In Google around 13% click to the second page
Yandex Personal Search
Yandex performed three updates where they made 75-80% of the search personalized
Yandex creates a search profile according different aspects such as geo location, interests and search behavior (long-term and short-term) “liked” and “disliked” sites are taken into the account by
visited sites, ignored sites and bounce rate CTR on the first position of a personalized SERP
is 37% better than on non-personalized one Yandex performs a personalization of the SERPs
disregarding whether the user is logged in or not (to
turn it off user is required to change the settings) According to Yandex representatives, in one
third of the cases the top 5 search results for the same query are completely different
Yandex Geo Location
The algorithm SPEKTR introduced in 2011 serves to understand better the users intention
Spektr is a technology that analyzes search queries and divides them into categories, then selecting the most popular categories and giving them more exposure in the SERPs
“Pizza” – delivery or recipe? Spektr tries to understand the nature of this query and serve the user with location based results if needed (e.g. Pizza delivery places in Moskow only)
Yandex divides Russia into 1.400 locations, with its unique location-based results
Rich snippets
Yandex strives to show for every query a rich snippet by performing a parallel search (weather, prices, maps, addresses) called “Magician”
Furthermore, a lot of information for rich snippets can be provided through Yandex webmaster
Rich snippets have a big effect on SEO because the CTR is an important ranking factor
Social links can also be added to the search result
Search query ‘web design’
Search query ‘hotel moskow’
Yandex Islands
Yandex releases soon a new SERP interactive interface
SERP results become blocks instead of links (“islands”) which enable to do actions inside the SERP (rent a car, book a hotel, make a purchase etc.)
Solution: implementationof microdata
Problem: data collection
Booking a taxi through the Yandex interface
Wix SEO Russian
SEO!!!
SEO!!!
SEO Guidelines
Use сайт Use создать Use конструктор сайтов Try to use шаблон сайта Try to use сайт визитка Link to ru.wix.com resp.
ru.wix.com/website/templates
Yandex/Google
Google understands word families Yandex understands specific words only
Content must go for the long tail traffic
Numbers SEO
Milestones
Google positions: #1 - создать сайт (33.000 monthly searches in Google) #1 - как создать сайт (27.100 monthly searches in
Google) #2 - конструктор сайтов (14.800 monthly searches in
Google) #2 - шаблоны сайтов (12.100 monthly searches in
Google)
Support Update
Перевод и создание статей учебного центра WIX
Ведение и организация ответов на форуме поддержки
WIX
Перевод всего текстового содержания редактора
сайтов (интерфейс; новые функции и приложения)
Versions Project (предоставление наиболее релевантных ответов на вопрос пользователя
на форуме поддержки)
Top Projects
Total number of questions:
2013
Stats
Русификация:• Кнопка Log in пользователя• Кнопка вход администратора
(Administrator Log in)• Кнопки Go to Link; Show more в галереях• WIX App Store• Программа партнёрства
Проблема медленной загрузки сайтов
Способы оплаты услуг WIX (бОльшее разнообразие способов)
Способы оплаты eCommerce (поддержка валют СНГ; оплата по
кредитной карте)
Top Issues
Домены в зоне .ru
VK комментарии и Поделиться (улучшенный
функционал)
Яндекс поиск и Метрика
Возможность создания Landing Page
Реферальные ссылки
Top Requests
Next time: March 25, 15:00 – 16:00, Bahamas Stats, project & product updates, social, YouTube New ideas and topics are welcome!