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Russian Used Car Market Trends on Yandex

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Page 1: Russian Used Car Market Trends on Yandex

Russian Used Car Market Search Trends

Page 2: Russian Used Car Market Trends on Yandex

Trends of used cars

In last 12 months number of queries (interest in used cars) increased by 94%.

Based on wordstat.yandex.ru 2

aug

2009

sep

2009

oct 2

009

nov

2009

dec 2

009

jan

2010

feb

2010

mar

201

0

apr 2

010

may

201

0

jun

2010

jul 2

010

aug

2010

sep

2010

oct 2

010

nov

2010

dec 2

010

jan

2011

feb

2011

mar

201

1

apr 2

011

may

201

1

jun

2011

jul 2

011

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Statistics of search queries about used cars

Page 3: Russian Used Car Market Trends on Yandex

Half-year’s comparison of search queries about used cars

3

In first six months of 2011 number of queries increased by 72% in comparison with the same period of 2010.

Based on wordstat.yandex.ru

Jan - Jun 2010 Jan - Jun 20110

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

4,556,920

7,826,516

Page 4: Russian Used Car Market Trends on Yandex

Geographic popularity of used cars

4

The most part of search queries is the share of Moscow, St.Petersburg and Nizhniy Novgorod.

Based on wordstat.yandex.ru

Kaluga

Krasnodar

Volgograd

Tula

Saratov

Perm'

Samara

Ufa

Kazan'

Voronezh

Ekaterinburg

Rostov-na-Donu

Nizhniy Novgorod

St.Petersburg

Moscow

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

TOP-15 cities

Page 5: Russian Used Car Market Trends on Yandex

Preston CareyDirector, Business Development

[email protected]+1 857.288.8762@prestoncarey

Thank You!