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From self promotion to recommendations The 7 secrets of S3 Buzz Masters 1) Add the Buzz URL to website and email 2) Ask your friends and close contacts for support 3) Monitor and re-tweet or re-share your supporter 4) Thank your supporter 5) Talk to key people individually asking for support 6) Remind your friends to continue buzzing 7) Monitor progress and success
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© Copyright Society3 Group Inc #S3
7 Buzz Master
Secrets
2 © Copyright Society3 - 2014 #Society3
7 things Buzz Masters do
1) Add the Buzz URL to website and email
2) Ask your friends and close contacts for support
3) Monitor and re-tweet or re-share your supporter
4) Thank your supporter
5) Talk to key people individually asking for support
6) Remind your friends to continue buzzing
7) Monitor progress and success
3 © Copyright Society3 - 2014 #Society3
Add the Buzz link to all outgoing communication
You have a dedicated Buzz URL like: http://s3buzz.com/77uz59
Add the buzz URL to all these and more:
Your email signature
Your websites wherever you list things
Your social presences and profiles
Your XeeMe
Your product documentation
Your PowerPoint presentations
Anything that may be public and inspire to support you
4 © Copyright Society3 - 2014 #Society3
Ask your friends and close contacts to help spread the word
Send a good old personalized email and ask for helping spread the word
Look up your contacts online and ask them in personal messages
5 © Copyright Society3 - 2014 #Society3
Monitor your Buzz closely
Amplify the mentions from your advocates
Monitor your Buzz hashtag
Re-tweet and re-share what your supports say
Your care is very motivating
Make sure you or somebody in your team is responding to comments and questions!!!
6 © Copyright Society3 - 2014 #Society3
Thank your supporter publicly
Individually thank your advocates on Twitter, Facebook, Linkedin
Always mention the Buzz URL so they know what you are referring to and others may join in
Add some personal note if possible.
7 © Copyright Society3 - 2014 #Society3
Talk to key people individually
Stroll through the web and greet and touch base with your key contacts
Find an opportunity to share your Buzz Info and ask for support here too
“That’s what friends are for”
Don’t be shy give them an opportunity to help you – most likely they love to help
8 © Copyright Society3 - 2014 #Society3
Remind your friends to continue the Buzz
A good Buzz has a variety of stories
Remind your friends about updates and news during the course of your Buzz.
The more they share different stories, the higher the impact.
9 © Copyright Society3 - 2014 #Society3
Monitor Progress and Success
Mentions are driving attention
There is a HUGE SEO benefit in Buzz
Track the number of mentions about you
Track the number of active advocates
Track the number of new advocates
10 © Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Pr
We are here
to help you
on every step
of the way…
+1 (650) 384.0057
+49 (30) 2023.8748
11 © Copyright Society3 - 2014
Thank You
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
+1 (650) 384 0057 [email protected]
http://Society3.com
http://xeeme.com/society3