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SaaS Sales Models

SaaS Sales Models

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SaaS Marketing is different than traditional enterprise software selling and the differences vary by the type of SaaS sales model.

Regardless of whether a company sells a SaaS or on premise solution, the goal is the same—maximize revenue and minimize the cost of acquiring

customers. With a SaaS solution however, the role of marketing within the sales

process changes and here is how.

SaaS  Sales  Models

Price  points  for  self-­service  SaaS  solutions  are  usually  under  $5K

Volumes  of  transactions  require  inbound  marketing  to  contribute  significantly  to  outbound  efforts  (PPC  is  usually  significant).

Website  and  ecommerce  are  critical

SaaS Sales Models

SaaS  Sales  Models

Price  points  for  transactional  SaaS  

solutions  are  usually  under  $50K

Typically  a  good  balance  of  outbound  and  inbound  activity  with  a  strong  need  

for  SDRs  &  ISRs

SaaS Sales Models

SaaS  Sales  Models

Price  points  for  enterprise  SaaS  SaaS  solutions  are  usually  over  $50KInbound  marketing  is  usually  more  opportunistic  (assuming  target  account  selling)  and  requires  

scoring.    Outbound  marketing  is  typically  on  a  specific  set  of  accounts  and  titlesField  sales  reps  are  key  to  driving  revenue  and  most  organizations  will  have  ISRs

SaaS Sales Models

SaaS  Sales  Models

Price  points  for  self-­service  SaaS  solutions  are  usually  under  $5K

Volumes  of  transactions  require  inbound  marketing  to  contribute  significantly  to  outbound  efforts  (PPC  is  usually  significant).

Website  and  ecommerce  are  critical

Price  points  for  transactional  SaaS  solutions  are  usually  

under  $50K

Typically  a  good  balance  of  outbound  and  inbound  activity  

with  a  strong  need  for  SDRs  &  ISRs

Price  points  for  enterprise  SaaS  SaaS  solutions  are  usually  over  $50KInbound  marketing  is  usually  more  opportunistic  (assuming  target  account  selling)  and  requires  

scoring.    Outbound  marketing  is  typically  on  a  specific  set  of  accounts  and  titlesField  sales  reps  are  key  to  driving  revenue  and  most  organizations  will  have  ISRs

Read the full post at

https://www.fourquadrant.com/saas-marketing/

Go to market resources @ fourquadrant.com

SaaS Sales Models