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Sales Exhibitions and Trade Fairs.
Opportunities or Waste of Time?
Exhibitors or not? Here it is what you may take into consideration before you decide:
The sales exhibitions and the trade fairs are strong marketing tools and you can choose to participate to so many, but you may take into consideration our recommendation:
Make sure that the value of advantages is at least equal with the participation tax.
Investments
Benefits
Grow the brand notoriety
The reputation growth of a product or service is linked to the specific, notoriety and the amplitude of the chosen sales exhibition.
Obtain mass media promotion, for free
The sales exhibitions represent the possibility to obtain free promotion through mass media, because the daily events are always promoted by journalists, because are high public interest.
Analyze the competition
First of all, the sales exhibitions are the perfect tool in order to know more about the market.
The sales exhibition is not only about selling your own Products or Services, but it is the perfect opportunity to identify the Partners with whom you want to develop your Business together; and we talk about Companies from whom, why not, you can buy something.
Exhibitor or Visitor?
If your budget is low and you don't estimate to recover your investment, you can participate as a visitor. You can see what is going on the market, to discuss with the exhibitors and with the visitors in order to promote your business to the interested persons and to create a contact list.