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Contract Furniture, Inc.
2014 Sales Plan
Agenda
Introduction Sales Situation Strategic Positioning Sales Objectives Sales Forecast Sales Model Sales Budget Timeline Key Success Factors Next Steps Questions
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Introduction
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Introduction:Sales Team Mission
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Introduction:Sales Team Organization
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<year> Sales Situation
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<year> Sales Situation:Sales Highlights
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<year> Sales Situation:Sales Lowlights
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<year> Sales Situation:Combined Results
Quarter Estimated Actual
Q1 $ xx M $ xx M
Q2 $ xx M $ xx M
Q3 $ xx M $ xx M
Q4 $ xx M $ xx M
Total $ xx M $ xx M
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<year> Sales Situation:Problem Statement
<Include sales risks and weaknesses during year.>
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<year> Sales Situation:Opportunity Statement
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Strategic Positioning
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Strategic Positioning:Market Opportunity
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Strategic Positioning:Competitive Advantage
<Competitor 1><Company> can gain competitive share over <competitor 1> by…
<Competitor 2><Company> can gain competitive share over <competitor 2> by…
<Competitor 3><Company> can gain competitive share over <competitor 3> by…
<Competitor 4><Company> can gain competitive share over <competitor 4> by…
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Strategic Positioning:Target Audience
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Strategic Positioning:Strategies for Competition
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Strategic Positioning:Audience Profile
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Strategic Positioning:Company Positioning
Key differentiators:
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Strategic Positioning:Market Opportunity Summary
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Sales Objectives
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Sales Objectives:Details
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Sales Objectives:Details (continued)
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<year> Sales Forecast
<year> Sales Plan
<year> Sales Forecast:Details
Quarter Estimated
Q1 $ xx M
Q2 $ xx M
Q3 $ xx M
Q4 $ xx M
Total $ xx M
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Sales Model
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Sales Model:Outbound Sales
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<year> Sales Plan
Sales Model:Sales Channels
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<Item 3>
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<year> Sales Budget
<year> Sales Plan
<year> Sales Budget:Details
Quarter Estimated
Q1 $ xx M
Q2 $ xx M
Q3 $ xx M
Q4 $ xx M
Total $ xx M
<year> Sales Plan
Timeline
<year> Sales Plan
Timeline:Details
Initiative Start Finish
<year> Sales Plan
Key Success Factors
<year> Sales Plan
Key Success Factors:Details
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<Item 2>
<Item 3>
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Key Success Factors:Details (continued)
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<Item 6>
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Next Steps
<year> Sales Plan
Next Steps:Details
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Next Steps:Details (continued)
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Questions
<year> Sales Plan