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Sales Training 12 22 07 Small

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Training Day Agenda

• Welcome• Twelve Days of Christmas• 2007 Recap• Company Goals for 2008

• How We’re going to Reach Goals

• Policy Updates• New Product• Lunch

• Wellborn

• WebEx• Ethics Activity• Design Activity

Twelve Days

ofChristmas

2007Recap of

• Accomplishments

• Sales

• Orders• Deliveries

• Measurements

2007Major Accomplishments in

• Still in Business!

• Opened our 5th showroom – Wilcox!

• 1st Million Dollar Month!• Implementation of WebEx Intranet Site

• Increased Kabinart purchases by 60%

• Uniform program

• Addition of Cambria

What have our accomplishments ?done for us

2007 Orders

• Total of 949 new customers

• Average of 79 new customers a month

• 7,041 purchase orders issued

2007 Sales

0.00

50,000.00

100,000.00

150,000.00

200,000.00

250,000.00

300,000.00

350,000.00

400,000.00

Janu

ary

Febru

ary

Mar

chApr

ilM

ay

June Ju

ly

Augus

t

Septe

mbe

r

Octob

er

Novem

ber

Decem

ber

Pensacola

FWB

Mobile

Biloxi

Cabinet Order Break Down

707

1139

61 45

0

200

400

600

800

1000

1200

Well

born

Kabin

art

War

ds

Duracr

aft

Countertop Order Break Down

215

148

191

27

0

50

100

150

200

250

AA Tops CTV SGRW

M

Misc Order Break Down

315

44 29

0

50

100

150

200

250

300

350

HR TKW

ells

2007 Deliveries

52 52

89

6771

64

7680

60

51

77

50

0

10

20

30

40

50

60

70

80

90

Jan

Feb Mar AprMay

Ju

n Jul

AugSep Oct

NovDec

2007 Deliveries Per Store

295

234

95

172

17

0

50

100

150

200

250

300

Pensacola FWB Mobile Biloxi Wilcox

Deliveries

Delivery Statistics

• Average order is 200 cubes• Average cabinet is 9 cubes• We delivered a total of 789

orders• 789 x 200 = 157,800 cubes• 157,800 / 9 = 17,533

cabinets• 58 Full Semi Truck Loads

of Cabinets

2007 Measurements• 1,806 Measurements

performed

• 949 New Customers• We closed 52.5% of the

customers we measured.

• 2.5% increase from last year

2007 Measurements Per Store

295

234

95

172

17

0

50

100

150

200

250

300

Pensacola FWB Mobile Biloxi Wilcox

Measures

’ Cabinet Depot s Unique Foundation

• More Green!

• Launch new website• Finish all showrooms!

• Total Sales of 6,000,000– (10% increase over 2007)

• Pick up the pace in all departments

• More creative marketing campaigns• New and fresh products

• Determination

• Desire to Win

How Are We Going To Meet Our?Goals

“Winning is not a sometime thing, it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all the time. Winning is a habit. Unfortunately, so is losing.”

What it takes to be #1 – Vince Lombardi

Individual Goal Exercise

?How About A Break

Salesperson Customer Break Down

6357

1168

8839

2717

3228

208

32107

7370

37128

0 50 100 150 200

AshleyBenita

BillBrendan

CoreyDavidJason

JeffreyJohn

KennyLarryLaura

MeaganRamsey

SharleenTiffany M.T. Nichols

Tom

Salesperson Order Break Down

131276

3774

492187

16670

136153

9730

131500517

453188

543

0 200 400 600 800 1000

AshleyBenita

BillBrendan

CoreyDavidJason

JeffreyJohn

KennyLarryLaura

MeaganRamsey

SharleenTiffany M.T. Nichols

Tom

# Salesperson M Break Down

934

075

395

100

43

51

923

1512

722

0 20 40 60 80

AshleyBenita

BillBrendan

CoreyDavidJason

JeffreyJohn

KennyLarryLaura

MeaganRamsey

SharleenTiffany M.T. Nichols

Tom

2007 Measurements Per Store

295

234

95

172

17

0

50

100

150

200

250

300

Pensacola FWB Mobile Biloxi Wilcox

Measures

$8,359.12

$4,897.45

$7,358.01

$3,340.00

$138.00$0.00

$1,000.00

$2,000.00

$3,000.00

$4,000.00

$5,000.00

$6,000.00

$7,000.00

$8,000.00

$9,000.00

Pensacola FWB Mobile Biloxi Wilcox

Cost # of M#'s

#’ Cost of M s Per Showroom

We completed a total of 338 Service Requests in 2006.

4946

11

2

21

0

5

10

15

20

25

30

35

40

45

50

Tiffany Corey Carlee Andrew Megan

Total SR's

FWB

Pensacola

0

5

10

15

20

25

30

35

40

45

50

Brendan Tom Ramsey Lea

# of SR's

Mobile

0

10

20

30

40

50

60

Jason Katie Sharleen Jodi

# of SR's

Biloxi

0

10

20

30

40

50

60

Molly Rusty Mary Kathryn

# of SR's

20/20 Exercises• Produce the layout provided using

your own computer. Price according to the details.

/ How to Cheapen w SacrificingFunction

• What are some design items that usually add to the price?

Pricing Exercise

• Layout with measurements• Customer’s requests• Goal is to give the customer what he

wants at the lowest possible price• We will see who has the cheapest

price

’ Customer s Requests

• Full-overlay cherry• Good amount of drawers• Able to access her corners more

easily• Not too boring (like she has

now)• Would like to have some type of

pantry

High Price10 10 x Kitchen

Medium Price10 10 x Kitchen

Low Price10 10 x Kitchen

Cheap Price10 10 x Kitchen

Number ofDoors

Number ofCabinets

Arrangement

Summary

• Handbook changes• Company goals for next year• Personal goals for next year• Computer changes• New changes in cabinet lines• Wards• Merry Christmas!

Niche

• What is a niche?

• What does a niche give us?