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This is a copy of a presentation I shared with ~80 Graduate students that visited Singapore from the University of Southern California. The conversation centered around the impact of Asia Pacific & Japan on SAP and the world as well as my personal experiences in the region.
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What is #SAPAPJKurt Bilafer, Global Vice President Sales, Analytics & Predictive Solutions, SAP@Bilafer
© 2012 SAP AG. All rights reserved. 3
The APJ market
Population GDPCompanies inFortune 1000
Internetusers
13 of top 20 cities in the world (based on population) are in APJ
% of world
Demographia, economywatch.com
54.6%
29.9%31.8%
46%over 1 billion
© 2012 SAP AG. All rights reserved. 4
Market Fragmentation
Global Fortune 500
Top 10 GDP Contribution
Australia 8 28%
China 89 23%
India 9 11%
Japan 62 22%
Malaysia 1 48%
Singapore 2 56%
Korea 2 75%
Taiwan 6 70%
Thailand 1 27%
China’s State Owned Enterprises contribute +50% of their GDP
180 Global Fortune 500 Companies in APJ and is will grow by +2X in 3 years
132 Global Fortune 500 Companies in the US
Top 10 Companies in the US contribute 14% of the GDP
TTop 10 Companies in Indonesia contribute on 7% of their GDP
© 2012 SAP AG. All rights reserved. 5
Impressive growth of emerging technologies
Asia Pacific Digital Marketing Yearbook 2012, Tech in Asia article
25% of total Facebook users reside in APJ
Over half of APJ web users access Internet via
mobile devices
623Million
47% have a college degree
62% work full-time
62% check bank accounts
© 2012 SAP AG. All rights reserved. 6
What is #SAPAPJ
APJ Employees
+12,000
APJ software revenue
18% and growing at +25%
© 2012 SAP AG. All rights reserved. 7
Responsive
EngagingAccessible
+15 Billion Devices
+1 Billion People
Use AnalyticsToday
Need Analytics by 2020
10%
75%
Unlocking the value of “Dark Data”
© 2012 SAP AG. All rights reserved. 8
Mobile
CRM Data
Planning
Opportunities
Transactions
CustomerSales Order
Things
Instant Messages
Demand
Inventory
Big Data
8
BUT TYPES AND VOLUMES OF DATA
HAVE GROWNRADICALLY
Sales Order
Things
MobileDemand
Big Data
CRM Data
CustomerPlanning Transactions
© 2012 SAP AG. All rights reserved. 9
1.8
TODAY WE MEASURE AVAILABLE DATA IN
ZETTABYTES
90% OF THE DATA IN THE WORLD TODAYhas been created in the last two years alone
IN 2011, THE AMOUNTOF DATA SURPASSED
ZETTABYTES
1.8 ZETTABYTES
BILLION 32 GB iPads
57.5= =$34.4 TRILLION =
COMBINED GDP OF:
• US• Japan• China• Germany
• France• UK• Italy
**IDC Digital Universe Study Extracting Value from Chaos
© 2012 SAP AG. All rights reserved. 10
Analytics is Everywhere
Analytics needs to move from the periphery of operations to the "center of how business gets done.“
CEO P&G Bob McDonald
⌘ Creates and capture new data
⌘ Consumers are getting targeted promotions
⌘ Brands & Retailers are improving customer intimacy and gaining competitive benchmarks
In 2016, an estimated $689 Billion will be influenced by Mobile Retail
Deloitte DigitalThe Dawn of Mobile Influence
Powered by SAP Social Media Analytics by Netbase. Conversations shown reflect three months’ data on a daily rolling basis aggregated from social channels
© 2012 SAP AG. All rights reserved. 15
Store 23Current sales: $15k
SE 0.1km
N
Filter by: Store Performance
© 2012 SAP AG. All rights reserved. 16
16
CUSTOMER SPOTLIGHT
BURBERRY• Improve customer experience and loyalty• Become #1 IT-driven fashion retailer• Personalized Burberry client iPad app
© 2012 SAP AG. All rights reserved. 17
e
17
Intelligent Airports>1m data points per day and growing (~10% customers with smartphones)
© 2012 SAP AG. All rights reserved. 18
IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE
Think Big, Think Different
Kurt J. BilaferTwitter: @Bilafer