School Empower Complete: School Management System

All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.

“it’s like Shopify for studios and schools”

It’s hotter than ED TECH, It’s EDU Commerce!

Complete

http://www.schoolempower.com/

All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.2

Quick facts:• The world’s easiest global school management and

registration platform = public registration + ecommerce + CRM

• We help schools/studios grow their enrollment through online registration and manage key elements of their business (contacts, content, revenue, invoicing, reporting)

Seeking Investment for :• Product improvement• Product extensions• Marketing• Sales


LORI SHECTER: CEO Track Record: 3 years CEO of Appdrenaline, Fortune 500 clients include IKEA, A+E Multiple successful product launches with all size clients. Grew sales in many organizations including Weightwatchers.com ($40 Million) Lifetime TV $130 million. BA: U PENN, Cum Laude

KRIS KNIAZ: CTOTrack Record: 3 years CTO of AppdrenalinePrevious life: Chief Architect at WeightWatchers.com. Lead transformation of the WW.com site into a global dieting platform with mobile and social. Software Architect at Sapient during the hey days of first Internet bubble. Before: PhD at U PENN and Princeton

MACIEK GLOWACKI: Lead EngineerTrack Record:1 year engineer School EmpowerDeveloper since he was15 years old and created a company called Dimental Studio. Dimental released two games to the industry. During college, Maciek became interested in Microsoft’s .NET technology and soon after graduating created his own web portal. Since then, Maciek has developed 100’s websites and is an expert in many elements of web programming.

RYAN SAAB: Chief Revenue OfficerTrack Record: 7 years CEO Stage Door AccessRyan is the founder of the hugely successful nationwide dance resource and audition website StageDoorAccess.com (with over 2,500 active members in the USA and Canada) and is the co-founder of Stage Door Connections; a company which offers seminars, workshops, intensives and master classes.


HOW to build a global platform and once you have a well designed piece of code that you can deploy to any country, it becomes a money printing machine. You need to have a compelling product that solves the problem.

WHAT good UX does for sales and conversion.

THAT people don’t use competitor solutions because the technology is so complex, and clients are afraid.


THE ONE STOP solution for an SEO friendly website along with the robust functionality of a school management system: AKA the SHOPIFY of school management systems.

ADMIN LINKUSER NAME: [email protected]: guest

FRONTEND

http://dancedemo.schoolempower.com/admin/

mailto:[email protected]

http://dancedemo.schoolempower.com/classes

http://dancedemo.schoolempower.com/classes


Ballet School Coeur DalenBill Hopkins Acting SchoolBlack Belt DanceCenter Stage DanceCenter Stage DanceCity Center DanceDance Connections NMDance Creations NYDance Out loudDance Productions UnlimitedDance Productions Unlimited KYDevore Dance CenterFlying Colors Dance

Greater Boston School of DanceHype MediaImage School of DanceIsabelle's Dance TimePerformance Dance enterSoul to Sole Dance Inc.Stage Door AccessStudio 8Susannah Stage SchoolTammie Locklar DanceThe Dance StudioToday's Generation DanceVincenzo Bernardo Soccer Camp


1. Invested over $250,000 personal money2. Alpha in August 20123. Beta in October 2012

Received feedback; substantial interface iterations

4. Full production of platform in March of 20135. Launched Polish and Italian version in April of

2013


THREE MAIN STREAMSSubscription and start up feesGateway resellerPoint of Service hardwareSECONDARYCustom integrationCustom developmentData mining and advertising


SET UP FEES:

WEBSITE: $599 - $1495- depends on level of design +setupSCHOOL EMPOWER: $0 - $599 (depends if “do-it-yourself” or we set system up)HOSTING FEES: $25-$40/month additonal


1. Education focused tech companies getting funding2. Corporate and governmental funding of tech

companies that support physical activity.

Mind Body Online: $35 million (Institutional Venture Partners)

Front Desk: $2.2 Million (Version One Ventures) Course Horse: $500K (NY Ventures, NY Seed)

Ed tech saw $1.1B of financing in 2012 from VCs, angels, corporations and private equity investors continuing its strength in both deal activity and funding. CBI Insights, January 2013

According to the Money Tree Report, an analysis of Thomson Reuters data by Price Waterhouse Coopers and the National Venture Capital Alliance, venture capital investment in education businesses has grown 80 percent since 2005 to more than $632 million last year. NY TIMES, May 2013


.REGISTRATION SOFTWAREABC SignupCapterraCventCitrixContstant ContactEvent BriteEventzillaReg Online

E-COMMERCE SOFTWARE 1 x 1Big CommerceBuild Your SiteCS CartNetwork SolutionsShopifySquare SpaceShopping CartVolusionYahoo Merchant Solutions

Below is a starter list:


WE are amazed at how bad online class registration is.HOW often registration shopping carts are abandoned.HOW often studios & schools lose online business.

WHY? BECAUSE THERE IS NO EASY, FLEXIBLE INTEGRATED ONLINE SOLUTION.

STUDENTS want convenience of searching and buying classes on line. They want it to be EASY!SCHOOL/STUDIO NEEDS:• Easy/non technical: CMS, CRM and e-commerce solution. • Affordable gateways and school management systems.• Flexible solutions• Mobile ready solutions (mobile commerce expected to reach $256 billion

in 2013)• Good websites to build traffic via SEO


1. SHOPIFY/VOLUSION of online class registration.2. GLOBAL: We can go to any country/locale in 2 weeks3. MODULAR: expandable technology– We can easily

evolve to different environments (easily scalable to many marketing types that require registration)

4. CLOUD BASED: Save money, scale quickly5. OUR USER EXPERIENCE is far superior than the

competition:

6. WE ARE AFFORDABLE: gateways include free PayPal.7. FLEXIBLE PAYMENT pricing models allowing schools to

lower accounts receivable and paper work.

“I'm really familiar with the Mind Body software because the current studio I work for uses it … and I personally HATE it. School Empower is MUCH more user friendly.” J. Amy

All Materials in this presentation are Copyrighted © 2012 and are the registered property of Appdrenaline, Inc. Anyone wishing to use this material must gain permission from Appdrenaline,.

SCHOOL US BASED CONVERSION MONTHLY LOW MONTLY HIGHTYPE SCHOOLS 0.01% 45$ 150$ Dance studios 925000 925 41,625$ 138,750$ Day Care Centers 768000 768 34,560$ 115,200$ Muscial Instruction 662000 662 29,790$ 99,300$ Technical Institutes 600000 600 27,000$ 90,000$ Base Ball 586000 586 26,370$ 87,900$ Art Studios 582000 582 26,190$ 87,300$ Tennis Schools 582000 582 26,190$ 87,300$ Soccer 582000 582 26,190$ 87,300$ Gynamstics 580000 580 26,100$ 87,000$ Language Schools 580000 580 26,100$ 87,000$ Pottery Schools 580000 580 26,100$ 87,000$ Acting 579000 579 26,055$ 86,850$ Basket Ball 576000 576 25,920$ 86,400$ Cross Fit 575000 575 25,875$ 86,250$ Cheerng 564000 564 25,380$ 84,600$ Karate Studios 500000 500 22,500$ 75,000$ Day Camps 404000 404 18,180$ 60,600$ Yoga Studios 339000 339 15,255$ 50,850$ MONTHLY TOTAL 10564000 10,564 475,380$ 1,584,600$ ANNUAL TOTAL 5,704,560$ 19,015,200$

14

POTENTIAL US SCHOOLS:10 Million +CONVERSION: .1%ANNUAL LOW: $5.7 MillionANNUAL HIGH:$19 MillionMONTHLY SUBSCRIPT.$45-$150


GLOBAL MARKET..International market is largely untapped

There is little competition in that arena.

There are millions of schools world wide (especially wealthier continents of Europe and Asia) with increasing numbers of language, dance and sports schools.

A recent Google search returned over 400 million page results of international school and studios.


Launch in USCloud Based PlatformOrders from first ClientsIntegrated Websites

European Country LaunchRecurring Billing model For classes and paymentplans

School StoreRecital PlannerWeb Integration Platform

Mail Chimp IntegrationReferral + Social ProgramMobile PlatformReferral Marketing


Completely integrated – one stop solution1. Website + School Empower + E-commerce2. Pick your templates , pick your business model

“Shopify of education” 3. Seamless integration in navigation, user

experience4. School empower API – ability for 3rd party

developers to write widgetsMobile interface

5. Designed for mobile use – like an app6. Social Integration – I check in at my school7. Social Integration – capture the class chatter,

communicate with the student


Improvements1. Feature additions2. E-commerce for products3. Increase reporting4. Advanced discounts5. Social Sharing6. Text communication

Extensions7. Event Planning (Regonline, Eventbright)

POS solution8. Membership cards9. Scanners/POS10.Touch-point solution


EXPENSES LOW HI CPA*FUNDING 500,000$ 750,000$ $45/MONTH $100/MONTH

MEDIA COSTSKEYWORD 100,000$ 140,000$ 364$ 148,352$ 329,670$ EMAIL 120,000$ 140,000$ 69$ 945,000$ 2,100,000$ SOCIAL 25,000$ 40,000$ NA NATRADE SHOWS 10,000$ 20,000$ NA NAAFFILIATE PROGRAMS Na NA NA

REVENUE 1,093,352$ 2,429,670$ PERSONNELTechnology 75,000$ 100,000$ Sales 80,000$ 200,000$ Digital Agency 60,000$ 60,000$ Help Desk 40,000$ 60,000$

TOTAL 510,000$ 760,000$

24K SUBS JUNE '14

FIRST ROUND OF ANGEL: SEPT 2013*GOOGLE CPA: Based on .5% Click rate, .5% conversion**EMAIL CPA: Based on 20% open rate, .25% conversion


1. Spreading the word that online registration and recurring billing pays for itself and more.

2. Need to generate awareness among multiple genre school types including: dance, language, music, KinderCare, gymnastics, sports, yoga, boot camps, etc.

3. Schools that are already using a competitor, while they might not be satisfied, don’t want to spend the time setting up a new system.

4. System still needs to have additional functionalities to compete head to head with our largest competition.


Jack Rabbit: no global offering and is geared only toward dance studios. Software has not been updated in 8 years and is not cloud based.

Mind Body Online: the only global company and is geared toward health/wellness. Extremely complex and charges clients for seminars on how to use their products.

Studio Director: Not updated for 8 years, not global or cloud based, extremely complex with limited functionality or growth planned.

Black Baud: focused on the non-profit and funding raising sector.

OUTDATED COMPLEXINFLEXIBLEPOOR CONVERSIONBAD UXNOT GLOBAL

Our biggest competitor only has 20,000 clients


Questions? Contact information:Lori Shecter: [email protected] Kniaz: [email protected]: 212-929-9980



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School Empower Complete: School Management System