sharp training for first-time ceos

SCHOOLOF CEO’s

Target Attendees

Programme Supporters

Attendees will...• Learn key management concepts;• Develop strategy and marketing expertise;• Studies of everyday corporate life.• Understand and analyse the financial

performance of a company;• Learn how to organize, manage, motivate

and lead a team;• Identify tools and instruments applicable

to functional management areas;• Have access to trends and real case

studies of everyday corporate life.

• Startup CEOs ;• Startup Founders;• Aspiring leaders.

A crash course on subjects any CEO has to deal with when their companies grow.While learning about management, human resources, finance and other topics, CEOs will feel better prepared to take the lead on their companies’ strategies. People aiming at becoming CEOs will here have the chance to improve their skills and feel ready to do it.

Supporting the startups of the future by boosting their ceos.

Master Classes

Strategy andMarketing

Keith Cornell

Analysisand Financial ManagementDavid Frodsham

Human Resources and LeadershipDave Darsch

Course Schedule

course dates hours & typology legend3 mar 14-17 M1 17-20 MC M1 – Module 1 Strategy and Marketing

M2 – Module 2 Analysis and Financial Management

M3 – Module 3 Human Resources and Leadership

MC – Master Classes

4 mar 09-13 M1

10 mar 14-17 M1 17-20 M1

11 mar 09-13 M1

17 mar 14-17 M2 17-20 MC

18 mar 09-13 M2

24 mar 14-17 M2 17-20 M2

25 mar 09-13 M2

31 mar 14-17 M3 17-20 M3

1 apr 09-13 M3

7 apr 14-17 M3 17-20 MC

8 apr 09-13 M3

Course Program

Compulsory Modules

modules contents hours dates trainers / speakers

1 | Strategy and Marketing

Strategic PlanningAnalysis of the organization’s external and internal environment; Tools of strategic analysis (SWOT, Balanced Scorecard, value chain); Competitive analysis and competitive strategy; Organization’s mission; sectorial analysis (Porter 5 forces analysis).Marketing ManagementMarket segmentation; Planning of product range; Price strategies, Selection of distribution channels; Marketing communication for new products; Digital marketing.Sales and NegotiationThe seller (qualities, personal attributes and technical knowledge); Prospecting, preparation of the sale and its stages; Motivation to purchase and customer loyalty; Negotiation and assessment of advantages and disadvantages; The profiles, roles, and stages of a negotiation; Trading over the Internet.

17

03 mar (3h)04 mar (4h)10 mar (6h)11 mar (4h)

Elisabete SáBeatriz CasaisLuís Rodrigues

2 | Analysis and Financial Management

Financial Reporting and its importanceFinancial Planning and AnalysisFirms’ capital budgeting decisions: estimation of the relevant cash-flows, incremental cash-flows, selection criteria for capital budgeting decisions, investment projects under uncertainty.Financing decisions: venture capital and funding of StartupsFirm valuation: general methodologies and the case of SMEs

17

17 mar (3h)18 mar (4h)24 mar (6h)25 mar (4h)

Sónia Silva

3| Human Resources and Leadership

Recruitment Sources and Selection Tools: choosing wiselyOrganizational and functional fit in people retention: retaining talent in a constraint contextLeading and motivating with resource scarcity

17

31 mar (6h)1 apr (4h)7 apr (3h)8 apr (4h)

Ana VelosoLuís Machado

Carlos Alexandre Mendes

Master Classes1st MC: Strategy and Marketing2nd MC: Analysis and Financial Management3rd MC: Human Resources and Leadership

903 mar (3h)17 mar (3h)07 apr (3h)

Keith CornellDavid Frodsham

Dave Darsch*

*Waiting final confirmation Optional modules (Choose from the following)

Managing Meetingsin Top Management

Labour andCorporate Law

Conflict Resolutionand Management

ManagementControl

OtherChoose from any

UMinho Execflash training courses8 hours 8 hours 8 hours 8 hours

Course tuition

1.200,00€late registrations

(after December 31st)

900,00€early registrations

(until December 31st)

For further information / registration please visit:

www.uminhoexec.pt