Latin America: Changing Latin America: Changing the Rules of the Gamethe Rules of the Game

After financial crisis: emerging markets, public policies, technological upgrade

Brazilian prominence: 20 years of “non-aligned”, social capitalism

500 million Spanish-speaking, 250 million Portuguese-speaking people in the world

Privatization of telecom sector X globalization of media X low educational standards

“Base of the Pyramid”: the BRICS development model

Education X Consumption: Brazilian and Education X Consumption: Brazilian and Latin American QuandaryLatin American Quandary

Income concentration -> Low Educational StandardsIncome concentration -> Low Educational Standards

Low literacy -> Importance of audiovisual media penetration

Popular culture: solidarity X populism X organized crime

Brazilian media and entertainment: highest growth rate in the world (15.3%, 2010): US$ 33,1 billion (PwC)

Internet and TV advertising markets (20%+ in 2010)

Latin America: highest growth (12,2%) region in revenues (Brazil accounts for 50%) at US$ 66 billion

Brazil ranks 9th in global media and entertainment (a US$ 1.4 trillion global market) and entering broadband sprint

Game industry in Brazil expected to grow 7,7% yoy (2011-2015), faster than magazines, books and music

Leading digital inclusion and innovation projects supported by the Office of the President, Ministry of Culture, Ministry of

Science and Technology, Ministry of Education and the National Social and Economic Development Bank (BNDES)

City of Knowledge: 10 years as ICT hub at the University of São Paulo

G4C Latin America: Launching from Brazil

56,000 undergraduate and 22,000 graduate students

Project Incubator and Innovation Accelerator: Iconomia, Virgo, Entreposto and other“Spin-off” and “start-up” projects with a focus on digital culture

Projects sponsored by European Union Framework Program 7, IBM and Mozilla

Partnering with Serious Games Interactive since 2010: beta community at the Application School, Faculty of Education, University of São Paulo

with Global Conflicts: Latin America

7 events in 2011: workshops + Festival7 events in 2011: workshops + FestivalG4C 2011: Volkswagen Foundation, AMD Foundation, FP7-

EU

Strategic Alliances: Brazilian Game Developers AssociationBrazilian Computer Science Society

Brazilian National LibraryNational Research Council

Brazil Internet Steering Committee

August: São Paulo, São Bernardo do Campo and São José dos Pinhais

September: São Carlos

October: Taubaté

November: Salvador

December: São Paulo G4C Festival at USP

Latin America in 2012: Latin America in 2012: Trends and OpportunitiesTrends and Opportunities

European Union support (FP7 – PRO-IDEAL): European Union support (FP7 – PRO-IDEAL): www.pro-ideal.euwww.pro-ideal.eu Argentina: Ministry of Science and Technology focus on SMEsArgentina: Ministry of Science and Technology focus on SMEs Uruguai: Tech Lab and OLPCUruguai: Tech Lab and OLPC Chile: human rights and developmentChile: human rights and development Mexico: Instituto Tecnologico de MonterreyMexico: Instituto Tecnologico de Monterrey Cuba, Costa Rica, Colombia: PRO-IDEAL PLUS ConsortiumCuba, Costa Rica, Colombia: PRO-IDEAL PLUS Consortium

Importance of global connections in order to foster local developments

Brazilian and Latin American stakeholders + Asian + European + USBrazilian and Latin American stakeholders + Asian + European + US

Strategic connections among universities, NGOs and companiesStrategic connections among universities, NGOs and companies Game designers, public schools and social media projectsGame designers, public schools and social media projects Policy dialogues and governmental support in Brazil and ArgentinaPolicy dialogues and governmental support in Brazil and Argentina Mobile markets emerging with higher penetration (x TV or Internet)Mobile markets emerging with higher penetration (x TV or Internet)

schwartz@usp.br