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Building a Successful Business
Scott HintzCo-Founder and VP Business Development
March 6, 2012New York City
1990
1993
1996
1996
2000
2006
My Timeline
1.Getting Started
2.Hiring / Management
3.Success and Growth
Product is your marketing plan
Love, not like
Execution more important than ideas
Stay focusedBe great at saying no
Listen to your customers
Feedback, not ideas
Iterate quickly
Don’t fear the big guys
You’re faster and more focused
Their interest is a good thing
Small, but high quality
Smart and humble
Mediocre players worse than horrible ones
Hire problem solvers
Avoid the boss’s trap
Set expectations early
Set the right incentives
You’ll be amazed what people can accomplish
Delegate
Irresponsible not to do it
Be scrappySaves money
Sets the right tone
Take the moneyDon’t fret over valuation
Stretch every dollar, even if you have a lot of them
Stay nimbleSmall team helps
Pay attention to gravity of business
Contrarian is a good wordShows confidence
Can create tremendous value (or save from big mistakes)
Apple Computer (AAPL)
