Scrappy Startups

WHO WE ARE

CHELSEA STEPHEN

JOAN LUNDELL

MORGAN O’HARA

SOFTWARE DESCRIPTION

Create software that

assists entrepreneurs

in starting up businesses

on a local level.

THE GROUP

SOFTWARE

Image by: Katie McDull / behance.net

Scrappy Startups

BUSINESSES

MoonShineBar and RestaurantNW Portland

RESEARCH Interviews

SOFTWARE

STRATEGY KEY RESOURCES

Saved money by doing everything there self.

Network of friends that own bars and restaurantsA lot of time was spent running around.

Dig A PonyBar and RestaurantSE Portland

Got a lot of work done through work trade, and asking people for help. Found furnishings through Craigslist.

Some of the work done did not meet expectations.

Amber & ArrowJewelry Boutique & ConsignmentOnline

Participate in trade shows, buy studio space, and use online stores to sell work.

Online search engines, Etsy.com, Score, and Mixer Match: I heart art

Lots of hours researching how to generate a business plan, where to get supplies, and finding wholesalers.

Sunflower ProductionsFilm Production/EdittingOnline

Buy licence. Use onlinenetworking to get clients and generate business. Use trade for services.

Facebook, Twitter, LinkedIn Hard to get return business.

people they knew or could access through friends, craigslist, PSU Business Outreach Program.

- +

Scrappy Startups

FINDINGS

SOFTWARE

Overlaps and Correlations

Haves

• Entered the playing field with little formal business training

• Willing and wanting to do much of the work themselves

• Participate in trading of goods/services to help establish business

• Are socially networked

Wants

• Guidance and advice

• Time saving strategies

• Directory of rated businesses and their services

Scrappy Startups

CHARACTERISTICS NEEDS

PERSONA

SOFTWARE

CREATIVE

DIYer

TENACIOUS

COMPUTER SAVVY

RISK TAKER

PASSIONATE

SELF-TAUGHT

SOCIALLY NETWORKED

GUIDANCE

BIZ NETWORK

FUNDING

LOGISTICS

SUPPORT

WORK TRADE

OPPORTUNITIES

ENCOURAGEMENT

EXPERTISE

FEASIBILITY

Image by: Casey / Moore coolu.com

Scrappy Startups

CHARACTERISTICS

YOUNG:CREATIVE

DIYerTENACIOUS

COMPUTER SAVVYRISK TAKER

PASSIONATESELF-TAUGHT

SOCIALLY NETWORKED

ANALYSIS of Existing Ecosystem

SOFTWARE

NEEDS

GUIDANCE

BIZ NETWORK

FUNDING

LOGISTICS

SUPPORT

OPPORTUNITIES FOR WORK TRADE

ADVICE

ENCOURAGEMENT

EXPERTISE IN SPECIFIC TRADE

CR

AIG

SL

IST

ET

SY

FA

CE

BO

OK

LIN

KE

DIN

SC

OR

E

TW

EE

TE

R

PE

RS

ON

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BLO

G

KIC

KS

TA

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WE

B

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/EB

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Determine what internet platforms are being used by our persona.

Scrappy Startups

POINT OF ENTRY

SOFTWARE

Project Definition

SCRAPPY START-UPS is a software platform designed to facilitate the

exchange of resources, support and expertise between businesses. By

creating a reinforcing loop of participants at three tiers (aspiring, starting-

up, and operational), we hope to encourage collaborative economies and

empower aspiring entreprenuers.

Scrappy Startups

QUESTION?

3 KEYS

SOFTWARE

SUPPORT

AUTHENTICITY

LOCAL

Is my business going to successful?

Where can I get business advice?

How do I get started?

Show public enthusiasm on business.

People "like you" who are further along.

Access to regional/local resources.

How do I trust the advice?An accumulated reputation

developed through success.

PROPOSED SOLUTION.

Scrappy Startups

KEY FEATURES

SOFTWARE

Support

SERVICES

MENTORSHIP

TRADE

COLLABORATORS

ADVERTISING

ADVICE

COMMUNITY

Scrappy Startups

KEY FEATURES

SOFTWARE

USER VERIFICATION

BUILD REPUTATION

ABOUT/PROFILE

REPLY RATE

VOUCHED FOR

CERTIFIED/TRUSTED

REFERENCES

Authenticity

Scrappy Startups

KEY FEATURES

SOFTWARE

Local

ECONOMY

PROXIMITY

ACCESSIBILITY

VISIBILITY

FRIENDSHIP

NEIGHBORLINESS

Scrappy Startups

THE NETWORK

SOFTWARE

ASPIRING STARTING-UP OPERATIONAL

GIVING AUTHENTICITY

GIVING SUPPORT

LOCAL NETWORK

Scrappy Startups

The Internal System

PROFILE

SOFTWARE

Company Name38%

Summary of the company here“Pitch”

DO YOU NEED:

Funding? _______________________________

Mentorship? ____________________________

Legal advice? ____________________________

Accounting? ____________________________

Labor or work trade? _____________________

What can you offer? ______________________

PLAYTIME TRUST is offering grants!

MEYER TRUST is offering grants!

ADVANTIS CREDIT UNION is offering loans!

PEEWEE'S PLAYHOUSE is putting on a workshop!

TELETUBBIES PDX is hosting a meet & greet!

CHRIS CHRINGLE is a CPA in your area!!

SHARDON DVORA is a TOYMAKER looking for a job!!

Nothing, yet. I'm new!

DEWEY, CHEETHAM & HOW wants to get you certified!

Scrappy Startups

The Internal System

PROFILE RESULTS

SOFTWARE

0% 100%

RESPONSIVENESS

FINANCIAL

LEGAL

WORK TRADE PARTNER

BUSINESS/PROFESSIONAL PLANNING

BUSINESS EXECUTION LOGISTICS

NETWORKING

FRIENDSHIP

CONNECTED LINK

*SYNAP*

ME

CLOSE TO MY MARKET

FAR FROM MY MARKET

FA

R F

RO

M M

Y H

OO

D

CLO

SE

TO

MY

HO

OD

Scrappy Startups

NETWORK SCENARIOS

SOFTWARE

Evan:Will my startup be successful?

Jason:Will my startup be successful?

I’ll support you!

Connected me with Springboard!****

helped meset up my biz goals. **

Eva:I need a merchant service?

Onpoint is the best!

We sharea merchantservice!******

Josie:I need a promo video?SnapClapwill work out trade.

Help me findwork trade!**

Joe:I want to offerhealth insuranceto my employees?

Let’s meet!

GIVING SUPPORT

GIVING AUTHENTICITY

Scrappy Startups

Takeaways

A WRAP

SOFTWARE

MISSION:

A SUPPORT network of

AUTHENTIC expertise

and resources based on a

LOCAL level.

CONNECIONS based on:

Relevancy

Importance

Funding

Local Economy

Needs and Goals

Friendship

Mentoring

OUTCOME:

To make the start-up process

easer and less intimidating for people

by providing key resources that will

allow them to save time and money,

and ultimately help them determine

the overall success of their business.

Q&A

THANK YOU for your time and attention!

CHELSEA STEPHEN

JOAN LUNDELL

MORGAN O’HARA

Scrappy StartupsSOFTWARE