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BWired services presentation by David Warwick related to Search, Social Media and Online Marketing Strategy. March 2012 presentation. Contact [email protected]
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Experience. Capability. Technology bwired.com.au
Search and Social MediaDavid Warwick
Social Media and Online Strategy DiscussionMarch 2012
@drwarwick
Experience. Capability. Technology bwired.com.au
DISCOVERYENGAGEMENT
INTERACTION
Experience. Capability. Technology bwired.com.au
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryAssets
SEARCH
SOCIAL
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistorySiemens
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryPagerank
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistorySearch context
Experience. Capability. Technology bwired.com.au
Experience. Capability. Technology bwired.com.au
TOOLS&
LANGUAGE OWNERSHIP
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryPersona
Steven is a 38 year old, third generation farmer in Geraldton WA. He grows wheat, barley and canola as a break crop. He has been using a laptop since 2008 and upgraded to a Smart Phone in 2011.
Managing over 3,000 hectares, studied agricultural science and then travelled before returning to the family farm. He takes agronomic advice but likes to back up major decisions with his own research and often makes suggestions to his agronomist and farm staff that is well informed and progressive. Steven is a pragmatic and opportunist user of online services.
Steven only accesses the Internet as required for the farm or in connection with hobbies, travel and sports. He has however developed an online routine that includes some combination of morning (mostly email), evenings (general use and finance) and wet days (more broadly exploratory).
In an instance where Steven is searching for information, he immediately defaults to Google as a practical and practical pathway to crop, product and most other ‘non-routine’ online content.
Gender = MaleAge = 38Location = RuralEducation = Bachelor Degree (40%)Internet = BroadbandTime Online = 6hrs per week
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryLexicon
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryListening Post
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryProtocol
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryMeasure
Experience. Capability. Technology bwired.com.au
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistoryFacebook
Experience. Capability. Technology bwired.com.auExperience. Capability. Technology bwired.com.au
Structure and HistorySteps to Control
WORKSHOP
PERSONA(S)
LEXICON
LISTENING
SEARCH SET
TEMPLATE
POLICY
ROADMAP
Information discovery and object setting
Target audience descriptions (key behaviours)
Corporate discovery language resource
Online monitoring solution (such as Radian 6)
Volumetric SEO and SEM key phrase set
Content drafting and editing framework
Short-form policy statement and/or review
Recommended deployment strategy (channels)
Experience. Capability. Technology bwired.com.au
Kick-Off?
Questions / Objectives
[email protected] | 0411 411 555
Experience. Capability. Technology bwired.com.au
ENDDavid Warwick
Director of Technology and Services
[email protected]: +61 0411 411 555
@drwarwick
