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Search Engine Optimization isn't rocket science, check out my blog at http://broadstreetinteractive.com for more information about how create compelling online advertising.
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Broad Street Interactivewww.broadstreetinteractive.com
SEO On a Budget
Broad Street Interactivewww.broadstreetinteractive.com
People use search to make buying decisions
Search, tell me what to buy
Search, what is the best product?
65% of B2B shoppers turn to search engines to help make buying decisions.(Source: Enquiro B2B Study 2007)
Broad Street Interactivewww.broadstreetinteractive.com
If people cannot find you online
You do not exist
Broad Street Interactivewww.broadstreetinteractive.com
Build it and they still won’t come
I’m open! Come find me!
Broad Street Interactivewww.broadstreetinteractive.com
O visitors, O page views, O sales
Broad Street Interactivewww.broadstreetinteractive.com
What is SEO?
• SEO (Search Engine Optimization) is a method used to increase a site’s ranking in search engine results.
Broad Street Interactivewww.broadstreetinteractive.com
Page titles are #1
• Page titles should contain as much keyword rich descriptors of your product/service as possible.
• Page titles are crawled and can help give your site “juice” to boost search engine results.
• Make sure page titles are relevant to the content on the page.
Broad Street Interactivewww.broadstreetinteractive.com
The URL is #2
• The URL should tell a story and include keywords.• It should be relevant to the content on that page.
Broad Street Interactivewww.broadstreetinteractive.com
The content is the key
Headline Tags
Robust, Relevant, Fresh
Content
Broad Street Interactivewww.broadstreetinteractive.com
Did I mention fresh content?
Blog. Often.
Create a YouTube channel
Share your slides
Broad Street Interactivewww.broadstreetinteractive.com
Let’s talk about Blogs, YouTube & Twitter
• Blogs are great ways to share your industry expertise, encourage relationships with your customers and manage your online reputation. Blogs get great search engine exposure and should be keyword rich and relevant to your business.
• YouTube is the number 1 video sharing site in the world. Do you have something to demonstrate? If pictures are worth a thousand words, how much is a video worth?
• You can embed video in your blog, other people can embed your video in their site and at the end of your video you can provide a link to your site or product.
• Twitter is the fastest growing social microblogging site on the web. In 140 characters can you get someone to follow you? It’s a great way to practice our “elevator pitch.”
Broad Street Interactivewww.broadstreetinteractive.com
Use images wisely
• Search engines cannot see images.
• Every image should contain a description. The description is yet another way to insert keywords relevant to the product or service.
Broad Street Interactivewww.broadstreetinteractive.com
Use images wiselyYou See:Sexy product I must have! Sees:
Broad Street Interactivewww.broadstreetinteractive.com
Inbound/Outbound Links
• Search engines look for inbound links to your site.
• Ask your partners and customers to link to you.
• Give strangers a reason to link to you with relevant content (*cough* blog *cough*)
Broad Street Interactivewww.broadstreetinteractive.com
Submit articles to other sites
• Submit content to industry-related sites– Byline will link back to your site
• People may find your business through content on other sites
Broad Street Interactivewww.broadstreetinteractive.com
Make sure you’re listed!
Your grandfather’s idea of getting listed
What we mean by getting listed
Broad Street Interactivewww.broadstreetinteractive.com
Get Social!
Search engines will index your name, expanding your online presence
Create profiles on social networking sites
Broad Street Interactivewww.broadstreetinteractive.com