Search Engine Ranking Fundamentals. An All-Inclusive Website Report Requirement List.

Search Engine Ranking 101

The first and possibly most critical influence of a successful SEO (aka search engine

optimization) campaign is to examine the SEO friendliness of the website associated

with the campaign. A tool often used by industry leaders is a SEO website report to

uncover vital search ranking factors by identifying existing problems and stumbling

blocks.

Search engine ranking is the placement or position your website appears on the result

pages of Google, or similar, when someone does a search for a specific keyword term

or phrase. To improve a websites search ranking you must optimize your site while also

adhering to SEO best practice standards. Without considering these optimization

techniques your ability to outrank, or rank above others can be difficult.

Diagnosing and correcting problematic search ranking issues can be accomplished

with a website report that addresses topics relevant to search optimization. This method

is used by industry leaders to quickly identify which ranking factors need correction and

potentially shorten the time frame associated with achieving online business objectives.

Most Asked Questions

As a SEO professional, there are search engine ranking questions I am asked over and

over again. They are…

Why does one site rank higher in the search engines then others?

What can I do to improve my website’s search ranking?

How can my website rank higher on a search engine results page?

Where can I learn what SEO elements are harming my rankings and how to make

improvements?

“A good SEO website report will clarify and uncover search ranking

problems, provide actionable recommendations based on findings

and monitor progress.” Randi Thornton

Improving Your Search Ranking

How does your website out rank your online competitors? Simple. It must be better than

all sites that rank above yours. There are many search ranking elements and your goal is

to make sure that you do not neglect any factors that may have a direct impact on

your search ranking position. A top search engine ranking can be very advantageous

for many reasons.

“How can you fix it, if you do not know what’s broken?” Randi Thornton

Some of the most popular motives to increase a website search ranking are:

increase revenues

brand recognition

encourage conversations with prospects and clients

accelerate website traffic

grow client database

decrease marketing and advertising spending

grow company net worth and value

Website Report

18 must knows… if failure is not an option

By adopting the search engine optimization issues that matter most and making

necessary modifications you can increase the probability of reaching your online

audience.

The top 18 search engine ranking fundamentals are:

On Site SEO Ranking Factors

Search Engine Placement

Search Engine Results

Keywords for Content

Images – Optimization

Spelling

W3 Compliance

Site Structure

Broken Links

Readability

Freshness

Flash Usage

Hyperlinks

Site Speed

URL Format

Image Optimization

Off Site SEO Ranking Factors

Keywords that generate a significant number of queries on the internet.

Inbound Links

Site Popularity

Search Engine Ranking Summary

There are many factors that influence which website will appear in the top position of a

search engine results page such as Google. A customized website report can help you

identify harmful search engine optimization issues and offer SEO friendly

recommendations to help improve your ranking position.

About Randi Thornton

Founder SEOGoogleGuru.com a resource for affordable search engine optimization

solutions, including the SEO optimized website report analyzer.

Randi@SEOGoogleGuru.com / http://www.seogoogleguru.com/website-analysis/