Richard Baxter Founder, SEOgadget
Laura Lippay US CEO, SEOgadget
60 Tips in 60 Minutes
#1 Optimize everything.
http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
SEOgadget.com
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#2 Add value in a unique and remarkable way.
#3 Spread your reach with an influential, regular contributor
#4 Explainer videos - tell your story.
#5 Develop your partnerships
#6 Create the definitive guide
#7 If you have data allow access via API
#8 Use Followerwonk
#9 Get good at locating your target influencers
#10 Clean, targeted outreach data
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#11 Find recent mentions and contact the author
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#12 *Never fail* content outreach
Idea Creation Concept Sign Off
Outreach Stakeholder Recruitment Creation Signoff Placement
Our outreach process
#13 Find mentions of your brand that don’t link
#14 Don’t guess email addresses
http://www.mailtester.com/testmail.php
#15 Get social profiles with Fullcontact’s API
http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html
#14 Never lose data from an online form, ever
https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/
#15 Compiling data earns links
http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities
#16 Do your background research on your link target
#17 Experiment with alternative content types
#18 Add your keyword to instagram / pinterest images
Credit: http://thenextcorner.net/instagram-seo-boost/
#19 Hiring is everything
http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg
#20 Hire a developer for your SEO/SMO team
#21 Learn how to make your data link worthy.
http://justinbriggs.org/technical-hacks-for-content-marketing
#22 Outsource your design work
#23 Use “how to buy” video on your category pages
#24 Use Google+ for outreach
site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about
#25 Get email & site contacts with this
Chrome “scrape similar” + tools.seogadget.co.uk
#26 Build a simple QA system on your site
#27 Identify your affiliates top keywords with Searchmetrics Data
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#28 Use Ghostery to ID tools your competition are using
#29 Get creative, with tools
http://www.technomancy.org/google-suggest-venn/
#30 Usersnap is amazing for user feedback
# 31Find popular Facebook pages by category
http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/
#32 Use social proof
#33 Get a Zirtual Assistant
#34 Use Tineye to find amazing blog photos
#35 Use LucidCharts
#36 Ask one question
#37 Use this attribution tool
http://wail.es/ga-attribution/
#38 Use free sentiment tools
#39 Think with Google & Scholar
http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel
http://scholar.google.com/
#40 No time? Audible.
http://www.audible.com/
#41 All Marketers are Liars
Make sure your value proposition comes across in everything you do.
Think for a second how your value proposition changes/disrupts?
Is that apparent in Your website?
Your sales pitch? Your deliverables?
Your advertising?
#42 Monitor search result flux
#43 Create personas & schemas.
#44 Be different
#45 Use Monroe's Motivated Sequence
Action Visualization Satisfaction Need Attention
#46 Cobble together apps
#47 Use Google Correlate
#48 Get awesome at Excel
#49 Everyone in your company is an SEO
#50 Laura loves Usertesting
#51 Use reverse image search
A DAY AT THE OFFICE
#52 Track new followers and more with Commun.it
#53 Don’t drop the technical ball
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# 54 Build the ultimate meta header
<!-- Twitter Card -->
<!-- OG Protocol -->
<!-- Schema.org/Article -->
#55 Understand your serps for best rich snippets strategy
#56 Stay up to date
#57 Create an advanced segment for QA keywords
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ill)|be(en|ing|st)?|versus
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http://www.seomoz.org/blog/using-google-analytics-to-power-an-effective-qa-strategy
#58 Group keywords in GA by audience
#59 Monitor your new and lost links
https://ahrefs.com/site-explorer/
#60 Take your (amazing) team snowboarding
makes no warranties, express, implied or statutory, as to the information in this presentation.