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A presentation about how the mobile market looks today and what different players are focusing on.
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Will 1/3 of Marko save NOK?
we get here?
how did
1980inception
1990infrastructure
2000size wars
2005feature wars
2008interface wars
2010app wars
price
systemunique
now
price
juneA whole new
Android tablet?
How to compete on price?
volume game complements
kamikaze
system
systemeco-system= software
device-system= hardware
= mostly an exit-barrier...
apple
microsoft
htcnokia?
rim? sony?
samsung
devi
ce-s
yste
m
eco-system
zte, huawei, asuslg, the japanese
lenovo, hp, acer(facebook)
amazon
13
HP Nokia Asus
Lenovo
MSFT
unique
what is the mobile phone
market?
fastmovingconsumergoodsdesign
"Samsung is like a fantastic soap maker. Their products get you clean, lathers well. However, they do not know how to make perfumes. Perfume is an experience. You love your perfume, but you like your soap."
- Christian Lindholm, father of the S60 UI
price
systemunique
apple google microsoft rim
(moto)samsung, htc
sony and the other japanese
lg
zte, huawei, asus
nokia
lenovo, hp, acer
“nice price”
most unique?
for how long?
“full risk, full reward”
huh?
how does Marko create something valuable unique sustainably in the MSFT system?
