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CAC:LTV. Kind of Obsessed.• CAC:LTV is super important.
• CAC: Cost to acquire a new customer.
• LTV: The amount they pay us while they are a customer.
• Getting someone for $1 and having them pay us 4-10x. That’s cool.
• It’s the core of our economics, and it’s what enables us to grow.
Second Order Revenue!
SOR happens when a happy customer (yay CS!) takes you with them (happens 10% of the time).
And / or refers you to a friend (about 30% of these referrals convert). Love that WoM.
That Second Order Revenue, ThoNo Extra Love
CAC $1
LTV $5
CAC: LTV 1:5
Womp Womp :(
So Much Love!
CAC $1
LTV $5
Champion! $5
Referral! $5
CAC:LTV 1:15
Fuck yeah.
Things we do.• We’re crazy in love (with our customers).
• Always build the brand. And stay true to it.
• Treat a potential customer like a customer, and a customer like a potential customer.
• Create strong points of reference.
• Unlimited users and other forms of ‘virality’.