Strategy?  

Secrets to a  

Co-Marketing Manager  

Inbound Marketing Manager  

Strategy?  

Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets

#webinarsuccess

View  full  webinar  here:  

The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets

#webinarsuccess

Task   Timing  Develop  project  plan   6  to  8  weeks  prior  

Finalize  topic,  =tle,  abstract  and  speakers   6  weeks  prior  

Setup  registra=on  page   4  to  6  weeks  prior  

Begin  ongoing  promo=on   4  to  6  weeks  prior  

Send  email  invites   15  days  prior.  

DraH  slides   2  weeks  prior  

Full  rehearsal  and  event  dry-­‐run   1  week  prior  

Final  slides   2  to  3  days  prior  

Send  reminders   2  days  prior  

Pre-­‐conference  with  speakers   30  minutes  prior  

Edit  recording   Within  24  hours  aHer  

Send  follow-­‐up  emails  and  begin  sales  outreach   Within  24  hours  aHer  

Promote  on-­‐demand  recording   Ongoing  

No Need to Copy This. This Webinar Project Plan will be sent to all attendees.

Example Webinar Project Plan

#webinarsuccess

A well targeted webinar audience is an engaged webinar audience. #webinarsecrets

 

#webinarsuccess

Strategy?  

#webinarsuccess

Create  

#webinarsuccess

Strategy?  

Webinar

Video

eBook

#webinarsuccess

Online Video Youtube. Vimeo. Embeddable.

#webinarsuccess

Slideshare Pro Account Forms, Analytics & APIs. Embeddable.

#webinarsuccess

Strategy?  Downloadable Ebooks & Guides. Transcripts (SEO). Whitepapers.

#webinarsuccess

Blog Content Webinar Blog series. Webinar Recording. Speaker(s) post.

#webinarsuccess

Strategy?  

How many movies has Nicolas Cage been in?

•  10. •  100. •  Too many. •  Not enough. •  National Treasure deserved

an Oscar Nomination.

#webinarsuccess

Your audience, on average, is willing to give you an hour. Make it worth their time.

Keep it  

#webinarsuccess

your  

#webinarsuccess

Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess

#webinarsuccess

#webinarsuccess

Recording  

Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess

#webinarsuccess

#webinarsuccess

Strategy?  

#webinarsuccess

Strategy?  

#webinarsuccess

Strategy?  

#webinarsuccess