G R O U P 5R O S E _ M I A _ E M I LY _ K R I S

SELLING CONCEPT

CHARACTERISTICS Goods are not bought but they have to be sold.

Focus on selling productsseller’s needseducating and attracting the customers

CHARACTERISTICS

‘Selling what you have’

• Profitability through sales volume• Short-term advantage and is not for long-term gains.

SELLING ORIENTED COMPANIES

• Insurance• Online shopping• Door-to-door selling

AMWAY

• Direct selling company • Expanded to almost 100 countries in the world. • Over 3 million people involved in Amway.

AMWAY

• Around 140 products in five categories:

• Home Care, Personal Care, Nutrition & Wellness • Attitude & Artistry, Agricare – APSA80• Insurance thur AMSURE – Max New York Life.

ADVANTAGES

• Increase sales volume• Enhance the sale market• More opportunities to approach customers• Many products in many categories

DISADVANTAGES

• Take time to train the employeesapproach customers

• Sales volume depends on the seller• Do not bring long-term benefits