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Presentation slides i Used for Attract, Capture, Engage
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google world
google world ppc
good & bad adverts
• Be creative with your adverts• Consider your USP’s• Use them to pre & disqualify the click• Put your keyword in your advert titles• Google quality score system – be relevant
google world – seo
foundations – keyword research
• Page titles – don’t duplicate
• Quality content – keyword in first paragraph
• Increase the number of pages on your site
• Site:www.yourdomainname.co.uk
off page – link building
• What questions do your customers ask?• Write content that answers them
– What is…?– How can…?– What if…?
• Get it on you website• Get it on other websites
keyword research – foundations of search
keyword research foundations
guerrilla tactics
guerrilla tactics – real world
google local business listings
• Put what you do ahead of who you are
• Include you locations in the title
• Include you keyword in you categorisation
• ‘Location’ content in your website
• Off page – mention where you from
seo vs. ppc
• Make you page titles individual and relevant
• Answer you’re customers questions
• Target the competition
• Use ‘best practice’ in PPC adverts
• Learn about Google Quality Score
• Use best practice for Google Local Business maps
• Plan you overall PPC & SEO strategy