............................................................................................................................................................................................... SEO in

2013

Credit: http://500px.com/00alexx

Richard Baxter: SEOgadget Group

...............................................................................................................................................................................................

Here’s the problem:

...............................................................................................................................................................................................

............................................................................................................................................................................................... “What are the most popular chandeliers?”

Yes, really.

...............................................................................................................................................................................................

Marketing, that ain’t.

...............................................................................................................................................................................................

We are better than that,

so are these guys:

...............................................................................................................................................................................................

...............................................................................................................................................................................................

It’s got to be

this good:

...............................................................................................................................................................................................

Source: http://www.evanshalshaw.com/bondcars/

...............................................................................................................................................................................................

Source: http://www.campaignlive.co.uk/news/1157304/

...............................................................................................................................................................................................

Source: http://www.space.com/18060-lego-space-jump-video-skydive-record.html

...............................................................................................................................................................................................

In 2013, we

optimise everything

...............................................................................................................................................................................................

Source: http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf

...............................................................................................................................................................................................

SEOgadget.com

Associations

ID Target Market

Outreach

Partners

Our Tools

Hire an authority

writer with

audience

Our Guides

#RCS

About Us

Blog

Custom 404 Webinars

Cheat Sheets

Careers Page

Video Tips

Social

Commenter

Things

Email

Infographics

G+

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

#RCS

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

Because, we want

to make friends

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

What is SEO in 2013?

...............................................................................................................................................................................................

1.Get discovered

2.Win mentions

3.Earn trust

4.Make money

...............................................................................................................................................................................................

Source: San Francisco Asian Museum's Samsung Room, CA

Get out

of the

comfort

zone

............................................................................................................................................................................................... Stay

up to

date

Source: http://onemansblog.com

...............................................................................................................................................................................................

............................................................................................................................................................................................... Learn

mobile

Credit: http://500px.com/fredandtheworld

...............................................................................................................................................................................................

...............................................................................................................................................................................................

Read this: http://wail.es/post/really-responsive-design

...............................................................................................................................................................................................

Create new ways to earn links

communicate ideas

...............................................................................................................................................................................................

...............................................................................................................................................................................................

Credit: http://500px.com/kaminoo

Master

technical SEO

...............................................................................................................................................................................................

GWMT index status: It’s cool, but not directly actionable

...............................................................................................................................................................................................

Yeah, there’s something wrong but what?! You need log file analysis…

...............................................................................................................................................................................................

0

20000

40000

60000

80000

100000

120000

Total

Count ofRequest URL

Count of Ajax

Count of Image

Count ofiFrame

Count ofWidgetame

0

20000

40000

60000

80000

100000

120000

Server headers

Total

Request URIs

£100,000 in recovered traffic

............................................................................................................................................................................................... Target your audience,

not the links

Credit: http://500px.com/tresemes

...............................................................................................................................................................................................

Where is your target market?

...............................................................................................................................................................................................

0

5

10

15

20

25

30

Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of Our Marketing Directors

Count OfOccurrence

http://wallblog.co.uk/2012/10/26/turning-seo-link-building-into-

seo-audience-targeting-with-twitter-profiling/

............................................................................................................................................................................................... Learn

CRO

+ what

sells

Source: Confetti

...............................................................................................................................................................................................

Source: http://www.crutchfield.com/

...............................................................................................................................................................................................

Work with data

...............................................................................................................................................................................................

+

http://seogadget.com/tools/the-links-api-extension-for-mozscape/

And

http://nielsbosma.se/projects/seotools/

...............................................................................................................................................................................................

wire frame

everything Source: rofanator

...............................................................................................................................................................................................

Source: rofanator

...............................................................................................................................................................................................

cobble

together

apps

Source: rofanator

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

Via: @sharkseo

...............................................................................................................................................................................................

...............................................................................................................................................................................................

Earn the

adoration of

your

community

...............................................................................................................................................................................................

...............................................................................................................................................................................................

...............................................................................................................................................................................................

Do it

differently Credit: http://500px.com/AidaHadid

...............................................................................................................................................................................................

...............................................................................................................................................................................................

Richard Baxter, Founder, SEOgadget

Twitter: @richardbaxter

Blog: seogadget.co.uk

Email: richard@seogadget.co.uk

THANK YOU

Download this presentation: http://slidesha.re/QHVTTc