(Search Engine & Social Media)

Digital Marketing

nikul-patel.blogspot.in

E-Marketing / WEB PromotionSEO (Search Engine Optimization)• SEO is a process to optimize your site in a way that will give it the best chances of a high

search engine listing ahead of your competitors or SEO is a process to increase website

traffic or visitor for your business

http://nikul-patel.blogspot.in

SMO (Social Media Optimization) / Digital Marketing / Web 2.0 • Social Media Optimization (SMO) is a set of methods for generating publicity

through Social Media Channel

PPC Campaign (Portal & Social Network)• PPC Campaign is sponsored search program which has one of the best

industries Returns on Investment (ROI)

SEO – Search Engine Optimization

http://nikul-patel.blogspot.in

1. Designing Analysis2. Website & Keyword Analysis / Research3. On Page Optimization4. Off Page Optimization5. Technical Optimization6. Monitoring & Tracing7. Analytic & Goal Conversion Setup8. Reports Design & Submission

We specialize in Organic/Natural (White Hat SEO Techniques) Search Engine Optimization Services; we follow Search Engine Algorithm & Guidelines to optimize your site White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes & subsequently ranks is the same content a user will see.

We offer our clients a range of specialist search engine optimization services, focusing on marketing your business web site through both on page & off page factors.

Social Media Marketing :

• SMM (Social Media Marketing) / SMO (Social Media Optimization is a term and a set of processes which needs to be follow for online promotions. One can achieve the same by having excellent presence in various social networking website like linkedin, facebook, twitter, youtube.

• Web 2.0 is considered the second generation of Internet-based services such as Rich Internet Applications (RIA), e-commerce platforms, social networking sites, blogs, wikis, online collaboration, audio-video streaming, & communication tools..

http://nikul-patel.blogspot.in

Social Media Contains…

• Social Bookmarking (Delicious) • Social News (Digg, Reddit) • Social Networking (Facebook, LinkedIn) • Social Broadcasting (Youtube, Podcasts) • Blog Designing & Updating with new layout• Blog Submission & Posting• Local Classified Ad Posting • Local Business Listing• Brand monitoring• Events and meetups

http://nikul-patel.blogspot.in

• Photosharing (flicker)• Presentation sharing (docstoc)• Social Broadcasting (Youtube) • Ratings and reviews• Merchant Brand Promotion (Hubpages) • Viral Marketing (Article & PR)

http://nikul-patel.blogspot.in

Social Media Marketing is…• Inexpensive• Fast• Viral• Results can't be measured• Peer-to-peer Conversation• Exchange of content• Optional• Hard

Right Message +

To Right People +

The Right Conversation =

Social Media Marketing

http://nikul-patel.blogspot.in

Things to Consider for Successful Campaign

• Target audience:• Length of campaign• Strength of product & Site• Time constraints• A definition of success

http://nikul-patel.blogspot.in

Social Media Marketing can be unpredictable if sufficient planning has not been made. Consider the following points for any SMM campaign

Top 10 Social Networking Website

“ Build your online Brand with Social Media ”

http://nikul-patel.blogspot.in

Sr. NoSocial Networking

Site

Total Unique Visitors(m)

(Dec07)

Total Unique Visitors(m)

(Dec08)% Change

1 Orkut.com 7.123 12.869 81

2 Facebook.com 1.619 4.044 150

3 Bharatstudent.com 1.736 3.269 88

4 hi5.com 714 2.012 182

5 ibibo.Com 1.970 990 -50

6 MySpace Sites 352 741 110

7 LinkedIn.com 293 513 75

8 PerfSpot.com 2.106 433 -79

9 BIGADDA.com 515 385 -25

10 Fropper.com 256 248 -3

PPC (Pay Per Click) Campaign

http://nikul-patel.blogspot.in

LinkedIN PPC / PPM CampaignThe best way to reach millions of engaged professionals & Rich profile data drives maximum ROI out of your budget

Google AdwordGoogle AdWords is Sponsored search program which has one of the best industries Returns on Investment (ROI).

Facebook PPC / PPM CampaignFacebook Marketing Solutions helps (brand) marketers share with users and create movements on Facebook.

Yahoo Search MarketingAdvertise your business in search results on Yahoo! & other popular sites. You can put your business in front of potential customers when they search for what you sell.

Microsoft Ad Center* (Show ads on Bing)Start your search advertising with Microsoft today and Clicks. Leads, Sales, We're here to help you grow your business. Pay only when someone clicks your ad.

Portal PPC Campaign

Social Networking PPC Campaign

NIKUL PATELM: +91 – 9979879333, Mail: nick.it3@gmail.com

Blog: http://nikul-patel.blogspot.com

FOLLOW ME

LinkedIn: http://in.linkedin.com/in/patelnikulv

Twitter: https://twitter.com/patelnikulv

Pintrest: http://www.pinterest.com/patelnikulv

Google+: https://plus.google.com/+NikulPatelV

Facebook: https://www.facebook.com/nikulpatel83