SEO vs. Branding : Is Your SEO Ruining Your Brand

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    11-Nov-2014

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There is often a conflict between SEO professionals and branding team but these two teams can work together for better results. How to manage the SEO Vs. Branding conflict.. I used this for a speaking engagement at a SEO Meetup in Hyderabad.

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  • 1. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Is Your SEO Ruining Your Brand ?
  • 2. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Lets Be Honest ! If we (SEOs) had it our way. (no Panda, no Penalties..a free world )
  • 3. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want Domain name : keyword.com
  • 4. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want Page Title : Main Keyword Sub keyword- Main keyword repeated again
  • 5. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want Page Description : main keyword, sub keywords, some more of keywords with minimal mention about the company
  • 6. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want Web Design : should be as light as possible, use only css.. to hell with colors and high res images.. I dont care much..
  • 7. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want In Page Content.. =============== Main Keyword Some keyword rich text, lots of keywords here. sub keywords Some more keyword rich text, whether or not it tells your users what the product or service is about. ===================== ( repeat the above from H2 as many times as you can with various keywords)
  • 8. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What is a Brand A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.
  • 9. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us
  • 10. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us
  • 11. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us
  • 12. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants Domain: CompanyName.com
  • 13. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants Page Title : Company Name Brand Tagline
  • 14. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants Description Tag : Company name products/services, brand values nicely tied in along with brand tagline
  • 15. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants Web Design : beautiful design + high res photos + awesome videos
  • 16. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants Page Content : brand voice, tone needs to be maintained. Keywords?? What keywords? Text ?? does anyone really read text ?
  • 17. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Brand Building and SEO are not mutually exclusive. They both benefit when working together.
  • 18. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us A SEO Should Understand Keyword Company Name Keyword Business/Revenue Branding is Necessary Branding can help SEO
  • 19. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us A Brand Manager Should Accept SEO is necessary SEO can directly generate revenue Certain Changes are Necessary for Effective SEO SEO can help Brand Visibility
  • 20. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Lets Shake Hands
  • 21. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together Page Title : product/service name by company name
  • 22. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together Page Description : best quality product/service name by company name offered at affordable cost/your location.
  • 23. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together Page Content : Use a mix of text, images, videos Optimize your videos and images to gain more traction in search Work with your brand and content team to teach them how to include keywords in useful content
  • 24. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together Link Building : Be selective you dont want a link from a Viagra site (unless thats your business!) Dont fret over anchor text Google anyway has Penguin in place Company name links are great they help Google recognize you as a brand
  • 25. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Benefits
  • 26. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Brand Terms
  • 27. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Brand Terms Brand terms are easiest to optimize for Branding exercise helps to increase the reach of your brand resulting in more Brand searches => More traffic
  • 28. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Dont we all LOVE this ?
  • 29. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Dont We Love This ?
  • 30. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Personalized Search The stronger your brand the more people interact with it.. On social media ( Google Plus ;) ) Subscribes to feeds Likes, shares your content etc Even when your site doesnt rank purely on its SEO merit, personalization can help it show up for some competitive searches
  • 31. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Blog : digitalsrc.com/blog Email : digitalsrc@gmail.com Twitter: @rishi3211us Facebook: facebook.com/seo.kolkata Experience: More than 11 years Employed With: PurpleTalk Inc. Title : VP Marketing
  • 32. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Lets Talk..