Sertus: Your China Partner 2014

2014Your China Partner

www.asiatradepro.comUnited States: 1-877-6-SERTUS

China: 86-21-6473-5325

http://facebook.com/pages/China-Sourcing-Experts/178907488829624

http://www.twitter.com/sinodirect

http://www.linkedin.com/company/sertus-llc

www.asiatradepro.com

Sertus offers its clients access to a global network, providing supply chain solutions in:

Sourcing

Product Development

Private Label Development

Purchasing

Quality Control

Logistics

About Us





TorontoTorontoToronto

BrazilBrazilBrazilLima

MiamiMiamiMiamiShanghaiShanghaiShanghai

ShenzhenShenzhenShenzhen

LimaLima

CaracasCaracasCaracas

About Us (cont.)

� 3 Managing Partners � Offices in China, Brazil,

Peru, Venezuela, Canada and the USA

� In Operation Since 2004





Business Lines

� Sertus manages two distinct business lines, what we call our Principal Business and our Agency Business

� Both businesses support our customer base with their China supply chain needs in a slightly different manner.

Principal Business

Agency Business





Discover1.Understand current state, needs, and opportunity

Define2.Establish a strategic focus for development

Design3.Translating strategy into a cohesive solution

Deliver4.Implementation & measurement

2 Businesses: One Approach

Our methodology is a disciplined, tested approach that is flexible by design and highly collaborative to ensure our clients’ expertise is not lost in the solution.





Principal Business

As a Principal client, Sertus is your one-stop shop for the creation & delivery of your own private label across a category, specific line, or individual item.

Raw Materials

Manufacturing

Delivery

Assembly/Packaging

Sourcing

Purchasing

QualityControl

� Supplier Selection

� Supplier Qualification

� Database Management

� Requisition Management

� Contract & Price Negotiation

� Purchase Orders & Tracking

� Production Management

� Quality Assurance

� Supplier Quality Audits

� Inspections





Agency Business

In our Agency Business, Sertus is not the seller of product but rather a provider of a service (or bundle of services), including:

� Contract Manufacturing � Factory Evaluations and

Supplier Audits � Quality Control � Procurement � Production Management � Inventory Management � Supplier Selection First Phase:

Accountability1

2

3

Essential for basic

vendor compliance

Second Phase:

Visibility

Optimize vendor

compliance and enable

continuous improvement

Third Phase:

Predictability

Optimize compliance

resources and overall

benefits to client

�Programs typically only detect violations, degree of incidence�Quality control is generally reactive, with the validation of results determined by client provided criteria� Limited scope, depth, accuracy and effectiveness

� Rapid vendor improvement� Improved flow�Good scope, depthand accuracy

TYPICAL COMMUNITY ADOPTION

RELATIVE BENEFITS

� Best in class

�Rapid vendor improvement� Improved flow�Good scope, depth andaccuracy� Remediation Plans

� Predictable supply chain performance� Informed merchandising planning� Informed logistics planning�Optimized executing of themerchandising plan�Continuous performance

improvement

� Very limited value

RELATIVE EFFORT

HIGH

MODERATE

LOW

Less

Value

More

Value

+

_

Sourcing

Purchasing

QualityControl

� Supplier Selection

� Supplier Qualification

� Database Management

� Requisition Management

� Contract & Price Negotiation

� Purchase Orders & Tracking

� Production Management

� Quality Assurance

� Supplier Quality Audits

� Inspections





Agency Business (cont.)

Assessment of Needs and Current Spend

Total Cost Analysis and Potential Savings

Sourcing Strategies and Scenario Analyses

Supplier Qualification and Selection

Requisiton Strategy / Procurement Planning

Financial Planning and Financing

Contract Negotiation, Production & Control

Tracking and Continuous Assessment

Sertus Agency Services enhances procurement by eliminating costs & risks from the supply chain through four simple steps:

Discover1.Define2.Design3.Deliver4.




Our Specialties:

Sourcing


v

� Experienced Merchandisers

� Network of Reliable & Approved Suppliers

� Material Analysis and Product Knowledge

� Strategic Partner Location








Our Specialties: Product Development

� In-House Engineers and Designers

� Accurate Cost / Material Breakdowns

� Costing and Management of Tooling/Opening of Molds

� Ensuring Confidentiality and Discretion with Client Ideas





� Private Label Development

� Assistance in the Creation of a Visual Identity & Graphics Standards

� Identification of Strategic Product Line Additions/Revisions

� Consolidation of Printing Across Multiple Products for Consistency

Our Specialties:

Private Label





Our

Specialties:

Purchasing

� One-stop Purchase-to-Pay Solution � Aggregation of Client Spend � Simplified Procurement Processes � Financial Planning and Financing � Improved Inventory Management





Our Specialties:

Quality Control / Assurance

� Evaluation & Social Accountability

� Auditing of Suppliers � Development of Quality

Control and Quality Assurance Protocols

� Inline and Final Quality Control Inspections

� Aggressive Problem Resolution Action Plans





Our Specialties: Logistics

� In-House Logistics Specialists � Warehousing and

Management of Shipping Requirements

� Packing and Product Assembly Services

� Big-Box Retail Experience





Case Studies: Product Development

Macular Degeneration Scanner: Turning a Concept into a Product

� Formulate a Plan:

Combining Client’s Vision

with CAD Drawings,

Concept Drawings, and

Material Requests

� Identify Strategic Partner

& Suppliers

� Create a Full Bill of

Materials

� Price out Product with

Different Material Options

� Sign Non-Disclosure

Agreements with

Suppliers

� Create Prototypes

� Open Molds

� Manage the

Manufacturing Process

� Maintain a Strong Control

on Both Costs and Quality





Case Studies: Private Label Development

Developing a Private Label Line of Hand Tools for Top Tier Retailer, Brazil:

� Identifying an Optimal Product Line � Audit and Evaluate Supplier Base � Design Artwork Options for Client

Branding � Consolidate All Packaging to One

Printer � Manage all Manufacturing, Assembly,

Packaging, Warehousing, and Shipping





Case Studies: Quality Control Agent

Manage All Product Quality Control and Quality Assurance in China

� Provide Dedicated Personnel with Industry Relevant QC/QA Expertise

� Develop Detailed Understanding of Client’s Products, Suppliers and Production Schedules

� Create Product-Specific QC Protocols � Conduct Inspections, Testing,

Certifications, Issue Reporting and Issue Resolution





Case Studies: Building a New Business

Turning One Man’s Desire to Create a WholesaleSporting Goods Business into Reality

� Leverage Supplier Relationships to Help Identify: � Latest Industry Developments & Products � Ideal Materials � Product/Industry Road-maps

� Pinpoint Final Product Requirement

� Obtain Best Pricing Options from Quality Suppliers � Provide Client with Packaging, Product Graphics and

Design Options � Manage Production, Quality Control, Logistics and

Warehousing





Some Sertus Clients


