17
Direct Response Through Video? Barbara Coll CEO, WebMama.com Inc.

Ses Chicago Video As Direct Response Vehicle

Embed Size (px)

DESCRIPTION

Direct response through video?

Citation preview

Page 1: Ses Chicago Video As Direct Response Vehicle

Direct Response Through Video?

Barbara Coll

CEO, WebMama.com Inc.

Page 2: Ses Chicago Video As Direct Response Vehicle

Direct Response

Sale, Order, Purchase, Instant Action

Page 3: Ses Chicago Video As Direct Response Vehicle

Optimize A Video On Your Site

Submit A Video

Indexed Video?

Page 4: Ses Chicago Video As Direct Response Vehicle

How Often is Video in the SERP?

According to comScore, 38% of searchers received video results in January 2008!

Page 5: Ses Chicago Video As Direct Response Vehicle

Ranked

o Under Converting Keywordso Engines need to decide to show Blended

results for that keywordo Search on YouTube? They need to rank

you as well

Page 6: Ses Chicago Video As Direct Response Vehicle
Page 7: Ses Chicago Video As Direct Response Vehicle
Page 8: Ses Chicago Video As Direct Response Vehicle

Google Search Results

Page 9: Ses Chicago Video As Direct Response Vehicle
Page 10: Ses Chicago Video As Direct Response Vehicle
Page 11: Ses Chicago Video As Direct Response Vehicle

Finally Some Direct Response directly to your landing page. Just an extension of current Google ad campaigns – nothing special

Page 12: Ses Chicago Video As Direct Response Vehicle
Page 13: Ses Chicago Video As Direct Response Vehicle

Direct Response, Brand, Engagement

Page 14: Ses Chicago Video As Direct Response Vehicle

If It Goes Viral

Page 15: Ses Chicago Video As Direct Response Vehicle

Does A Sale Happen?

Page 16: Ses Chicago Video As Direct Response Vehicle

100x0 is still 0

Page 17: Ses Chicago Video As Direct Response Vehicle

WEBMAMA.COM INC. PALO ALTO, CA

ONLINE MARKETING, SPECIALIZING IN SEARCH

WWW.WEBMAMA.COM

BLOG.WEBMAMA.COM

BARBARA COLL

[email protected]