Determining, finding and

engaging your target marketpresented by Lindsey Fair

Every

on

e?

NO

http://www.thewildernessdowntown.com/

how does “everyone” (MASS) become a segment, or a smaller piece of the pie?

similar but different

demographic

21/02/11

socialgraphic

21/02/11

psychographic

21/02/11

behavioural

21/02/11

industrial

what are the characteristics of a 24 yr old female?

the PRO’s of targeting

tying it all together

Creators

24%

Conversationalists

33%

Critics

37%

Collectors

20%

Joiners

59%

Spectators

70%

Inactives

17%

Wrong Audience?

All photos used in this presentation are licensed under Creative

Commons, NonCommercial-ShareAlike 3.0 and sourced through

Google Images and flickr

Infographics have been cited with the appropriate source.