SHAHNAZ HUSAIN

SUCCESSFUL BUSINESS WOMAN INTRODUCTION MAKING OF AN ENTREPRENEUR PRODUCTS ENTERPRENEURSHIP – THE SHAHNAZ HUSAIN WAY THE TURNING POINT BUSINESS MODE DIVERSIFICATION AIM SUCCESS FUTURE PLANS Lessons on Entrepreneurship AWARDS

INTRODUCTION

Belongs to a royal Muslim family

Migrated from Samarkand to India

Later held high positions in the princely kingdoms of Bhopal and Hyderabad before India's independence.

Schooling in an Irish convent

Developed a love for poetry and English Literature.

INTRODUCTION One of the India's most successful

women entrepreneurs . Her company , SHAHNAZ HUSAIN

HERBALS is one of the largest manufactures of herbal products in the world .

Shahnaz Husain group based in New Delhi, worth $ 100 million .

Employed about 4200 people in 650 salons , spread across 104 countries .

THE MAKING OF AN ENTREPRENEUR CONT’D…

In the course of her studies, she learnt of the harmful effects of chemicals on the human body.

Consequently, she turned her attention to to Ayurveda .

After leaving Teheran, she trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London, Paris, New York, Copenhagen.

THE MAKING OF AN ENTREPRENEUR CONT’D….

Advantage of growing up in a traditional family and receiving a modern education

Married at the age of 15 and was a mother by the next year.

Husband was posted in Teheran, Iran

She developed an interest in beauty treatments and decided to study cosmetology

To support the expenses of the training financially, she wrote articles for the Iran Tribune on various topics under different names.

RETURN TO INDIA In 1997.

Set up her own salon at her house in Delhi

Initial investment of Rs 35000.

In contrast to salons offering chemical treatments, Shahnaz offered Ayurvedic products.

PRODUCTS

ENTERPRENEURSHIP – THE SHAHNAZ HUSAIN WAY•Uses the Ayurvedic method

of treatment.

 •Shahnaz Husain Group offers exclusive salon treatments as well as a number of commercial formulations for the treatment of specific problems like acne, pimples, pigmentation etc.

ENTERPRENEURSHIP – THE SHAHNAZ HUSAIN WAY CONT’D… Products are environment friendly.

The products offered by the group are entirely natural and carry the guarantee of  purity and safety.

Offers a wide variety of over 400 products for all age groups and for a variety of problems.

ENTERPRENEURSHIP – THE SHAHNAZ HUSAIN WAY CONT’D… Uses natural ingredients.

More complicated and exclusive treatments using gold and pearls have also been developed.

Shahnaz Husain has never advertised.

satisfied customer is the best form of advertisement.

ENTERPRENEURSHIP – THE SHAHNAZ HUSAIN WAY CONT’D… Before entering the retail market,

her clinics were the only outlets for products.

By the 1990s, the range and popularity Of Shahnaz products had increased so much that her products were carried by most of the big retail stores in India and abroad.

THE TURNING POINT

The turning point in her business came when she represented India at the Festival of India in 1980.

Her team was given a counter in the perfumery section of Selfridges in London.

She managed to sell her entire consignment in 3days and also broke the store's record for cosmetics sales for the year.

As a result, she was offered a permanent counter in Selfridges.

CONT’D First Asian whose goods were retailed in western markets

by:

The Galeries Lafayette in Paris

Harrods and Selfridges in London

Bloomingdales in New York

The Seibu chain in Japan

Sultan Stores in the Middle East

Also carried by other exclusive outlets in the MiddleEast, Asia and Africa.

BUSINESS MODE Shahnaz Husain has used the franchising

mode to expand her business in India and abroad.

A large network of over 600 franchises and associate clinics around the world.

In 2002, the Shahnaz Husain Group obtained distributor rights for Australia, NewZealand and the Fiji Islands.

DIVERSIFICATION

The Group has diversified into Ayurvedic centers for Panchkarma, Dhara and Kerala massage..

Two Shahnaz Husain Ayurvedic Health Resorts,one near Delhi and another in collaboration with the Hyakumata group of Japan in the US island of Saipan.

A line of herbal drinks under the brand name Fitness Fiesta Shadrink. These drinks are low calorie, cooling drinks to be consumed in summer.

A special range of ayurvedic products for pets –Shapet.

AIM

“It was my aim to get India on the world beauty map as I felt terrible about the fact that India was never represented at any world beauty congress”.

Shahnaz Husain

AND THE CORRIDOR TO HER AIM She represented the country

for the first time in CIDESCO beauty congress in the late 1970s.

She was appointed President for the day's proceedings at the congress

She used this opportunity to focus the world's attention on Ayurveda.

THE SUCCESS MANTRA Achieve growth due to the

quality of her products and the result-oriented treatments she offers.

She commented, "I have relied only on clientele feedback, based on clinical treatments and this is what has made the ranges truly unique and result oriented."

AND THE SUCCESS

In 1977, when she returned to India, she set up a parlor at her home in New Delhi.

She had then put up a banner with her qualifications on it.

Within days she was booked for the next 6 months.

She removed the banner and since then she never advertised. She let her products speak for themselves.

IN INDIA

The Shahnaz Husain Group has about 40 distributors and more than 600 sub distributors all over India.

The Group sells not only in the cities but also in the small towns.

In addition, the Group owns about 20 clinics and outlets in New Delhi.

All other outlets are run on the franchise system.

The Group does not make any financial investment in its franchises, nor does it have any share in their profits.

FUTURE PLANS Has started work on formulations that

astronauts could carry with them in their extraterrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process.

Sent National Aeronautics and Space Administration (NASA) free samples of her moisturizers

LESSONS ON ENTREPRENEURSHIP

Shahnaz Husain has acquired world wide recognition.

Her dedication and persistent hard work have paid Her off and she heads a Group which is the largest of its kind in the world.

Shahnaz believes that a true entrepreneur is a person who has independence of spirit.

Shahnaz says that to succeed, one must never give up and never stop trying.

She puts in 18 hours of work and diverts all her energies into her company.

AWARDS "The Arch of Europe Gold Star for

Quality"

"One of the Leading Women Entrepreneurs "One of the Leading Women Entrepreneurs of the World "of the World.

"The 2000 Millennium Medal of Honor""The 2000 Millennium Medal of Honor"

"Rajiv Gandhi Sadbhavana Award“"Rajiv Gandhi Sadbhavana Award“

“ Padma Shree (2006)”Padma Shree (2006)”

Her business sharpness and determined efforts combined with excellent products she creates have made the Shahnaz Husain Group the undisputed leader in the market for Beauty Products and Natural Remedies.

"She lives, sleeps, breathes her business.She is consumed with building a successful company which she has done."   - Janine Sharell, Correspondent, CNN-