www.sheridanandco.com

We are a full service re tail design agency.

What our clients say

Mark Riches, CEOWorld Duty Free

Sheridan&Co has maintained the total D.N.A of the old World of Whiskies shops but updated it to the 21st Century. The brief was delivered exactly as we wishes and I was completely blown away when I visited the store, as it exceeded my wildest dreams. We look forward to working with Sheridan&Co in the future on further projects.

This site was described as ‘The best whisky environment in the world’ by Martin Moodie of the Moodie Report.

David Stephens, V.M. Manager Estee Lauder

Sheridan&Co has one of the best creative teams I have ever worked for. They have the ability to take a brief and really develop it without compromising the identity or direction of our brands. Their attention to detail is second to none, and the quality of builds is superb.

Projects are managed from start to finish incredibly well and with only one person to deal with, projects run fast and efficiently. They are a pleasure to work with!

Rebecca Hough, Head of P.O.S.Dunhill

We have been delighted with the work that the design team at Sheridan&Co have produced for us over the past few months They have a very innovative and detailed approach and have tackled a challenging brief head on. The team have produced a well engineered, bespoke solution that really delivers by allowing us to display and hero key products in a unique way.

We are now to looking to implement their design work on a global basis to feature in dunhill stores worldwide.

BloomingInteractive shop-in-shop’s 400% sales rocket for Lab Series

400%

TastyNew World of Whiskies store shows a spirited 200% sustained sales rise

200%

Speedy Special edition Absolut Rock sold out in half the time across 10 airports

200%

BeautifulRoadshow mobile unit multiplies Urban Decay sales fourfold in a week

400%

Some results

Where you may have seen us

LondonBlandford Street, Marylebone

SalesClient ServicingStrategy & InsightDesign StrategyDigitalMarket Research POP-UP Store

New YorkWooster Street, Soho

SalesClient ServicingStrategy & InsightDesignDesign Development Project Management

Head OfficeMarket Harborough, Leicestershire

DesignDesign DevelopmentProject ManagementProduction campus (6,000 m2)Digital printVinyl’sSpray paintLogisticsWarehouseInstallation

ShanghaiAscendas Plaza, TianYaoQiao Road

SalesClient ServicingProduction Management

Hong KongWyndham Street, Central

SalesClient ServicingStrategy & InsightDesignProject managementProduction Management

Office locations

Our global footprint

Market HarboroughLondon

New YorkShanghai

Hong Kong

VancouverSeattle

San Francisco

Los AngelesHouston

OntarioQuebec

MontrealConnecticut

Boston

Miami

Cancun

Sao Paulo

Cape Town

Johannesburg

Nigeria

DubaiEgypt

TunisiaPortugal

SpainFrance

UKIreland

Canary Islands

Italy

GermanySwitzerland

DenmarkNorway

Sweden

Finland

Moscow

St Petersburg

Mumbai

Beijing

Singapore

Taipei

SeoulJapan

Brisbane

Sydney

Melbourne

Kazakhstan

Sheridan&Co Presence

Sheridan&Co Work

A brief history

X

Wolf Ollins

Fitch

Household

Four IV

Sheridan&Co

Process

Retail Strategy Design Development ImplementationConcept

I-AM

What we do

• Align Brand objectives with consumer needs and aspirations

• Recognise different consumer groups

• Visualise the proposition

• Engineer the solution

• Actuate the selling cycle: Engagement, Evaluation, Sale

What we do

Purchase Brand Consumer

What we do

Purchase

Brand

Consumer

• Align Brand objectives with consumer needs and aspirations

• Recognise different consumer groups

• Visualise the proposition

• Engineer the solution

• Actuate the selling cycle: Engagement, Evaluation, Sale

Sectors

Travel RetailBeauty

Spirits

Jewellery/Watches

Food

SolutionHigh-gloss dark brown counters and walls are the signature colour of the brand, and make a bold and distinct presence in the retail environment. Oversized satin white Corian countertops are a stylish and striking visual element that frame the Laura Mercier display units.

Gold details and polished steel and mirror accents give a dynamic sense of glitz and movement. Anchoring the sites are beautiful fields of honey onyx tile; an important element that adds warmth and completes the balance of contemporary and traditional.

Floating above the Bloomingdales and Harvey Nichols sites are custom Swarovski crystal chandeliers, providing an elegant sparkle. Overall, the sites, like the Laura Mercier brand, strive to be elegantly modern – an approachable yet confident and uncomplicated beauty.

Laura MercierNew York: Saks 5th Avenue, Bloomingdales; London: Harvey Nichols, Selfridges; Galleries Lafayette in Berlin and Paris.

BriefSheridan&Co designers worked closely with the Laura Mercier team to develop a palette of materials and design elements that make a strong brand statement.

BriefTo maintain WDF’s reputation as a specialist whisky store and ‘haven for whisky drinkers’, but also to broaden its appeal to a more diverse audience

SolutionThe new design concept for the store mixes the modern and traditional, juxtaposing a sleek, contemporary interior with a palette of seasoned materials associated with the whisky industry, such as oak and brass. The arched ceiling clad with oak echoes the inside of a whisky barrel. To demystify some of the issues surrounding malt whisky, areas were created including the Discover Your Taste Bar and product zones such as Fireside Indulgence or Rare & Vintage

ResultsSales in 1st month of redesigned store raised 20% compared to previous years

World of Whiskies

BriefCreate a new merchandising and window system for its jewellery collection, upgrading the experience whilst integrating the story of its long and illustrious history.

SolutionWe asked ourselves ‘what is a window really for?’ Behind the glass of a jeweller’s window lies luxury; in front stands desire. A jeweller’s window should tempt a meeting, engender an entrance. Regimented window displays appear a barrier, deterring the desired embrace.

The answer was to encourage a customer’s entrance to the store by visually seducing the eye using curvature in the displays and an arced hierarchy of graphic, unit and product. Each is linked by shape and alignment, and by swoops of hand-tied ribbon.The result is a more organic visual landscape which speaks of nature; a vista which looks open and inviting.

The system has flexibility in its implementation, as Mappin & Webb’s showrooms vary architecturally from the historic to the contemporary.

ResultsMappin & Webb is hugely impressed, and is using the concept for its Christmas windows. Sheridan&Co is also now designing for the windows of its sister retailer, Goldsmiths.

Mappin & Webb

Europe, 2010.Design and production of a traveling roadshow for unique colour brand, concessions and mainstream distribution in UK department stores and Sephora.

Urban Decay

Absolut Vodka “Rock Edition” launched in Selfridges on 1st September before rolling out to top supermarkets, display cabinets at premium bars & travel retail locations around Europe in October 2009

BriefBring the ‘Main Event’ concept - the idea that everyone can enjoy a rock star experience - to life within the travel retail sector through a family of promotional installations SolutionWe created a series of promotional installations to reflect the fashion, glamour & vibrancy of today’s modern rock star. Each stand is specifically designed according to the chosen location - airports in Stockholm, London, Paris, Frankfurt, Moscow, Barcelona, & Istanbul. Bespoke features included shelving made to look like guitar amplifiers, a drum kit, tread plate flooring & gobo projections to really bring the stand to life

ResultProduct sold out with 2 weeks remaining of the promotions allocated timescale. The concept was so well received we were asked to stretch it to include a prize draw.

Absolut Rock

Promotional sites - Gucci

Promotional sites - Dolce & Gabbana

1983Turnover: £25,000

2010Turnover:

£250,000,000

Long term relationships - Clarins

Long term relationships - Clarins

20101983

New brands 2010/11

• Aurum Holdings• Absolut Vodka• Aquascutum• Bacardi• Backes & Strauss• Balenciaga• Ballentines• BellaPierre• Bliss• Boots• Calvin Klein• Carolina Herrera• Chivas Brothers• Chloe• Christian Dior• Clarins• Clarisonic• Clinique• CMC Golf• Coty• Comme des Garcons• Crafts Council• Crème de la Mer• Darac Beauty• Debenhams• Dermalogica• Destination Skin• Dianne Brill

• Dolce & Gabanna• Dunhill• Elemis• Estee Lauder• Fiona Cairns• Fragrance Expert• Ghost• Go Smile• Grey Goose• Gucci• Harrods• Harvey Nichols• Havana Club• Hugo Boss• ICON P/Ship• Jane Iredale • Jane Packer• Jill Sander• JTI• Kanebo • Knockout• Kyoku• Lacoste• Laura Mercier• Lisa Hoffman • Lola's Kitchen• Luxottica• Luxury Cosmetics D.G.

• LVMH• Mama Mio • Mappin & Webb• Martell• Mistry's of Market

Harborough• Moncrief• Monica Vinader• Moroccan Oil• Nars• National Trust• Natural Empathy• Nickel Spa• Nina Ricci• Omorovicza• Mary Queen of Shops• Olmeca• Organic Pharmacy• Proctor & Gamble• Pernod Ricard / W.B.D.F.• Paco Rabanne• Pixi• Puig• Prada• Remede• ReVive• Rouge Bunny Rouge• Royal Carribean Cruises

• Royal Salute• Selfridges• Shafii & Schmid• Sham's Jewellers• Simple Beauty• Sisley• SKII• Sony Ericsson • Space NK• Smashbox • Staffs County Council• Sue Devitt • Superdry • Swarovski• Taylors of Old Bond Street• Tesco• The Art of Shaving• The Refinery• Too Faced• Unilever• Urban Decay• Vera Wang• Vincent Longo• Vivienne Westwood• World Duty Free• Yoo Moo

Our clients

AddressSheridan&Co10A Blandford StreetLondonW1U 4AZUK

Marble Arch Bond Street

Oxford Circus

Regent’s Park

Great Portland Street

Baker Street

Marylebone

Your closest office

Company NameSheridan&Co AddressHead OfficeRiversideMarket HarboroughLeicestershire LE16 7PTUK

London10A Blandford StreetLondonW1U 4AZUK

New York84 Wooster StreetSuite 703NY, 10012USA

Telephone NumbersHead Office: +44 (0)1858 468000London: +44 (0)20 7486 7499New York: +001 212 625 1666

Company Registration Number1720277

Websitewww.sheridanandco.com

Type of OrganisationPrivately owned company

Names of the Executive Directors / PartnersMichael Sheridan – CEO & Founder

Number and locations of offices Sheridan&Co has offices in Market Harborough, London & New York including an affiliate office in Hong Kong.Manufacturing sites are located in Market Harborough, Shanghai, Guang Chao and Hong Kong

Number of Employees80 worldwide

Company information