Social Buying for Chains Shopbox / 2012 / Copenhagen

Why social buying for chains?

More than one billion people on social media

More than 87% of all new phones are smartphones with geo location

Making deals have become a new sales channel

Social commerce is estimated to reach $30 billion by 2014 Source: Facebook, DD Summit, BIA Kelsey

2010: 46% 2012: 50% 2014: 53%

Source: Google, Adility

Online influenced retail sales

More than half

of all retail sales

are web

influenced

Who is using Shopbox

Shopbox is currently used by more than 50 retailers

The FieldsDeals Project (a great way to test social buying at no cost)

What is Field’s

Scandinavia’s largest shopping center with more than 140 shops

Located in Copenhagen. Owned by S&S Center Management company

Field’s wanted to increase local permissions and convert online users to mall shoppers

What was the goal

Field’s and Shopbox co-launched a deal site with selected 25 stores (Bahne, Vero Moda, Magasin etc)

Educated shop personnel in Shopbox Coupon solution

Field’s planned and executed a $100,000 marketing campaign

Launched FieldsDeals website, Facebook app, mobile app and CRM

What were the results?

An increased number of permissions from 3,128 to more than 10,000 permissions after only four weeks.

After 90 days Field’s permissions had increased with 722% to 22,584

90% of the participating shops in the Field’s Deals project expressed that Shopbox is a Better solution than Groupon

How we did it

Marketing Campaign

Banner ads SEO Quiz Local ads POS Mall mags Local PR

Total price of campaign $100,000

FieldsDeals.dk website

Permission marketing

Mobile and Facebook

EasyShop create deal interface

Individual Shop account

Decide on when and how you want your money

Redeeming voucher page

Offline redemption system also available

What is Shopbox?

A white label social buying infrastructure for retail chains and shopping centers

Easy integration with clients Facebook, Website, mobile apps and email permissions

Time and user friendly deal administration interface

Additional services such as LBS and Geo marketing.

The 5-steps to deal you up

Don’t worry.

Shopbox will

help out ;)

1.  Test your shop and participate in the FieldsDeals project at no cost.

2.  Invite Shopbox for a coffee and discuss your test results

3.  Get proposal from Shopbox

4.  Assign a project manager from your company

5.  Launch, learn and grow

Our sales guys

Christian Zigler Christoffer Celinder