Based on inputs such as category, age, gender, city, type of hypermarket and shopper accompaniment profile, Store Trek analyzes: 1.  Product discovery process 2.  Purchase decision hierarchy 3.  Impulse vs planned purchases 4.  Number of grab-and-go shoppers 5.  Time spent in aisle 6.  Bill value 7.  Trip mission 8.  Trip frequency 9.  Cross-category association 10.  Video depicted shopper behaviour (based on user input)

Back page: Brand Equity, The Economic Times

Lead story: The Strategist, Business Standard

Study’s findings and interview on ET NOW

Piyush Pandey interviews the country’s top retailer, Kishore Biyani, on ET NOW