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Shopping
Concept of Shopping
• Shopping Environment• Shopping in Social Cultural Context• Shopping and Individual
Shopping Process
• BehaviorBlinkered mode Magpie modeBrowser mode
Demographics
• Population • Life Expectancy• Age Segmentation• Middle Class• Rural Shoppers• Household Size• Changing Profile • Socio –Cultural Profile
Psychographic
• Segments of Men (Traditional, self oriented , social Chameleon , intrusive )
• Segments of women (contended, archetype, anxious, trouble homebody, tight fisted, affluent and gracious)
• Youth segments (homebodies, two faced youth, wannabes ,rebels, cool)
Behavior
• Choice Optimizer• Premeditated • Economizers • Support seekers• Recreational • Support seekers • Frequent Vs Infrequent
Meubles
Talbots
Products ….
Display…
Catalogue
Promotions on Catalog
Layout