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We’ve learned a lot about how adults learn best in the workplace, and we’ve learned a lot about the human brain science related to learning and memory. All of this research, coupled with technology and current behaviors all point in one direction – short form video! It’s the YouTube generation, and YouTube styled, short-form video actually works best – from a scientific perspective – for employee training and learning. In this session, we’ll make the business case for short-form video as a component of employee training programs and give you some tips for incorporating short-form video into your current program.
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Short-Form Video – The Secret to Best in
Class Online Training for Today’s
Workforce.
4,000+ Courses. 25 Topic Areas. Unlimited Access.
POLL QUESTION
How are you
incorporating
video into your
learning
programs?
A. For new employee
onboarding.
B. Internal
communication.
C. Performance support
and foundational
knowledge.
D. All of the above.
E. Something else.
What you’ll
learn:
There is a sound business
case for incorporating video
into employee training
programs.
Video, especially short-form
video, is a very effective
training tool.
Best practices for
incorporating short-form
video into employee training
programs and initiatives.
In 2012 - 25% of the workforce
was comprised of Millennials.
By 2015 Millennials are
expected to be the
majority.
U.S. Bureau of Labor Statistics
81%
68%
61%
76%
61%
51%
Organizational Goal
Achieved
Employees Highly
Engaged
Key Positions Filled
Quickly
Using Video Content Not Using Video Content
SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013
HOW?
WHY?
Adult Learning Theory Short Form Video
Adults are internally motivated and self-
directed.
Self-directed, access as needed and when needed.
Adults bring life experiences and knowledge to learning experiences.
Interaction with others when a social component is available.
Adults are goal oriented. Goals promoted through short, timely
bursts of relevant content.
Adults are relevancy oriented. Easier to be relevant when content is
short and targeted.
Adults are practical. Little to no work flow disruption.
Adult learners like to be respected. Employees manage and control pace
and timing of their own learning.
36,000 visual messages/hour
40% Nerve fibers connect
through retina
60,000 times faster than text
Why Video? According to popular research – in 72
hours the average human can retain… 10% of text
10%
of text
65% of
images
95% of
video
For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want. Gunnard Johnson, Google's Advertising
Research Director
55% watch everyday
Source: Forrester Research
Bring Your Own Device - BYOD
Source: Good Technology State of BYOD Report 2012
75.50%
13.3%
6.1%
5.1%
Currently Support
Planning to Support, Next 12
Months
Considering, But No Specific
Timeframe
Not Planning to Support
Does This Translate Into
Employee Training?
Adults learn best:
• Short bursts
(5-15 min.)
• Visual input for
cognitive transfer
• Preferred method
for information
YES!
Online Training Works Better
Than Classroom
60% faster
56%
greater gains
in learning
40% higher
consistency in
presentation
Source: Prokopeak, M. Special Report: Learning Delivery
LOWER COSTS
EXTENDED REACH
CAPTURED KNOWLEDGE
SHOWING
SOFT SKILLS
EXPLANATION OF
COMPLEX CONCEPTS
Advantages of
Video
LEARNING MUST BE JUST IN TIME AND
JUST FOR ME.
Michael Rochelle,
Chief Strategy Officer, Brandon Hall Group
TRADITIONAL
eLEARNING COURSE
LEARNING NUGGETS
QUESTIONS TO
CONSIDER
????
Is this program shorter
than 10 minutes?
Will the viewer know what
they are supposed to do
after completing the
training?
What behavior will change
after this training?
Is this content
engaging?
BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY
DEPLOYMENT AND DELIVERY How do your employees absorb content?
At least 50% of employees already use their own
smartphones/devices to access work-related sites
or information.
SOURCE: Mobile Learning Pulse Survey, Fall 2012, The MASIE Center
The number of mobile workers totals 1.3
billion worldwide. THAT’S 35% OF THE WORKFORCE!
SOURCE: IDC
Case Study: Dental Insurance
Call Center
Challenge: hard to
make time for
training
“TAG TRAINING” • Development
opportunity
• Maintain work flow and
service standard
• Share with co-workers
How Tony Roma
Employees use
Video to Teach
Important Job Skills
The world is changing.
People are changing. To
be effective, our
employee training is
changing to meet them
where they are.
Jessie Bray, VP of Training
and HR, Romacorp.
A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just in time
moment of
need
SOCIAL
discussions
observed
behaviors
MOBILE
anywhere
anytime
BIZLIBRARY.COM
In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
quality learning, anywhere, anytime.
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group
BIZLIBRARY.COM
Some recommended
resources…
Embracing Change Streaming Video (5 minutes)
How to Know What We Know: The Knowledge Transfer
Process Streaming Video (6 minutes)
Please Respect My Generation! 5 Generations At Work Streaming Video (23 minutes)
Celebrate! Change Your Lens, Change Your Life Streaming Video (20 minutes)
4,000+ Courses.
25 Topic Areas.
Unlimited Access.
Cloud-based Learning and
Performance Technology.
FREE TRIAL OR DEMO
BIZLIBRARY.COM
Chris Osborn
Vice President of Marketing
@chrisosbornstl
Jessica Batz
Marketing Specialist
@jessbatz
@BizLibrary
