live your story Simple Steps to a Successful Campaign For more information on Brand Alignment and how it benefits ALL of your communications and business efforts, contact Imaginasium at (920) 431-7872 or visit imaginasium.com Imaginasium is a Full Brand Alignment firm dedicated to guiding leaders through measurable change by aligning their brands through strategic marketing communications. 110 S WASHINGTON STREET GREEN BAY, WI 54301 P 920.431.7872 800.820.4624 F 920.431.7875 IMAGINASIUM.COM ©2009 Imaginasium, Inc. All rights reserved. E-mail marketing is a great way to stretch your marketing dollar, and you can achieve outstanding results with an effective campaign. Make sure you have the basics covered with this handy checklist. n Have a game plan. Decide on the frequency and content of your e-mail campaign. Have a team dedicated to developing relevant content, and meet on a regular basis. Content should be consistent with your company’s culture, personality and brand. n Dot the i’s and cross the t’s. Make sure you have permission to include participants in your campaign. It is important to supply an opportunity to “opt out,” and include a “reply to” for those who need more personal attention. It’s also an opportune time to make sure your Web site’s Privacy Policy is up-to-date. A quick review. n Always identify your company in the “From” field. n The “To” field should be personal. n Supply a valid Reply to. n Have an engaging subject line. n A simple layout is best. n An equal mix of text and images is the most reader-friendly. n Develop a plain text version for those who have images blocked. n Keep the call to action “above the fold” (the viewable area on a laptop). n Include your logo, typically upper right or left works best. n Cascading Style Sheets, Flash and Videos don’t work in e-mail, so don’t try to include them. n Measure twice, cut once. Make sure to test your e-mail blast prior to hitting the “send” button. Set up a test list of participants within your company, including yourself. Test both the html and text only versions, and make sure the links work and will direct the user to the appropriate page. If you have the internal capability, view the e-mail in different e-mail programs like AOL, GMail or Hotmail, to make certain you’re getting the best results. n First things first. Make sure your landing page (the Web page your e-mail clicks through to) is up and running before you send your e-mail. Communicate with your team when all specials offers, important dates and timelines are in effect. n Have fun with it. Don’t be afraid to insert your company’s personality, culture and brand into the campaign. n Don’t rest on your laurels. Once the e-mail blast has been sent, should you cross your fingers and hope for the best? Certainly not! Make sure to check your Web site traffic logs, check the open rate, and check for bounces and unsubscribed users. Make sure to update your list, then start planning your next e-mail blast.

Simple Steps To A Successful Email Campaign

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Page 1: Simple Steps To A Successful Email Campaign

live your story

Simple Steps to aSuccessful Campaign

For more information on Brand Alignment and how it benefits ALL of your communications and business efforts, contact Imaginasium at (920) 431-7872 or visit imaginasium.com

Imaginasium is a Full Brand Alignment firm dedicated to guiding leaders through measurable change by aligning their brands through strategic marketing communications.

110 S WASHINGTON STREET GREEN BAY, WI 54301 P 920.431.7872 800.820.4624 F 920.431.7875 IMAGINASIUM.COM

E-mail marketing is a great way to stretch your marketing dollar, and you can achieve outstanding results with an effective campaign. Make sure you have the basics covered with this handy checklist.

n Have a game plan. Decide on the frequency and content of your e-mail campaign. Have a team dedicated to developing relevant content, and meet on a regular basis. Content should be consistent with your company’s culture, personality and brand.

n Dot the i’s and cross the t’s. Make sure you have permission to include participants in your campaign. It is important to supply an opportunity to “opt out,” and include a “reply to” for those who need more personal attention. It’s also an opportune time to make sure your Web site’s Privacy Policy is up-to-date.

A quick review.n Always identify your company in the

“From” field.n The “To” field should be personal.n Supply a valid Reply to.n Have an engaging subject line. n A simple layout is best.n An equal mix of text and images is the

most reader-friendly.n Develop a plain text version for those

who have images blocked.n Keep the call to action “above the

fold” (the viewable area on a laptop). n Include your logo, typically upper right

or left works best.n Cascading Style Sheets, Flash and

Videos don’t work in e-mail, so don’t try to include them.

n Measure twice, cut once. Make sure to test your e-mail blast prior to hitting the “send” button. Set up a test list of participants within your company, including yourself. Test both the html and text only versions, and make sure the links work and will direct the user to the appropriate

page. If you have the internal capability, view the e-mail in different e-mail programs like AOL, GMail or Hotmail, to make certain you’re getting the best results.

n First things first. Make sure your landing page (the Web page your e-mail clicks through to) is up and running before you send your e-mail. Communicate with your team when all specials offers, important dates and timelines are in effect.

n Have fun with it. Don’t be afraid

to insert your company’s personality, culture and brand into the campaign.

n Don’t rest on your laurels. Once the e-mail blast has been sent, should you cross your fingers and hope for the best? Certainly not! Make sure to check your Web site traffic logs, check the open rate, and check for bounces and unsubscribed users. Make sure to update your list, then start planning your next e-mail blast.