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After 12,000 votes in just over a week were received, these are the presentations of the finalists for the SimpliFlying Awards in Social Media Excellence for airlines.These presentations were made at the inaugural SimpliFlying-Airline Business ‘Social media for the aviation industry‘ conference held in London on Oct 1, 2010.
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AWARDS IN SOCIAL MEDIA
EXCELLENCE
1 October, 2010 :: London
NOMINATIONS104 in 10 days
Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
VOTES12,124 in 7 days
Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
finalists9Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
finalists9Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
finalists9Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
Best social media marketing campaign
Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
Best Social Media CampaignLunch Hour – MHcoupon ‘NasiGoreng’
Food - Lunch - Facebook
NASI GORENG / FRIED RICE
Social Media Strategy
Fans conversation aboutfood served onboard
IDEA
Booking engine newcoupon code features
PRODUCT
Sustain weekdaytraffic
CHALLENGE
Peak time on Facebooknewsfeed wall
ENGAGEMENT
Deals & Offers Channel
Teaser posted to enticefans at 9am b4 work starts
Appe-teaser
All promo fares published at12.30pm & available for booking
Lunch Box
Lunch Box
Social Media Objectives
Complaint& Compliment
DriveRevenue & Traffic
IntroduceNew Product
CustomerEngagement
MAS should improve food
served on board
Mon Tue Wed Thu Fri SunSat
Normal SalesNormal Sales
Volu
me Lunch HourLunch Hour
Best use of social media to drive revenue 72 Hours Merdeka Sale
National Day celebration via Social Media
HARI MERDEKA / NATIONAL DAY
Social Media Drive
Malaysian price sensitivesocial media fans
AUDIENCE
MH Deals on FB & Twitter
CHANNEL
Increase low penetrationduring long holiday weekend
CHALLENGE
Drive revenue onlean domestic flights
REVENUE
Deals & Offers Channel
Transparent interaction to gainInterest in price sensitive market
Transparent interaction to gainInterest in price sensitive market
Dedicated channel forDeals & offers
Dedicated channel forDeals & offers
Deals & Offers Channel
Social Media drive revenue for last minute travel
Normal Weekend
Internet Booking
MerdekaWeekend
Booking Profile
Last Minute Travel Future Travel
MerdekaWeekend
Promo
2X
NormalWeekendBooking
Thank You
‘What’s Your India’Social Media Campaign
Period: March – July 2010
Objective of Campaign Show them India. To give non-
Indian travelers a good reason to consider India as their next travel destination
Help them choose. To help potential customers to discover which Indian city suits them most. Get a friend to go..
Idea : 2 Prong Approach
Let the consumers Introduce India (Blog.airasia.com)A blog series to document India in the eyes of a non-
Indian traveler. Blogger will highlight the uniqueness of each cities
through the writing and photographs.
What’s your India App on FacebookTo recommend the various Indian destination that
suits our fans the most.
Profile of Bloggers
Something for the Consumer
Blog entry will be roll out on a weekly basis.Souvenirs from India will be given to participants who answered the
question correctly based on the blog entries.
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=198490&id=18801397386
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=219586&id=18801397386
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=205599&id=18801397386
Blog entry on India
Dilly Delhi (8036 views)http://blog.airasia.com/index.php/dilly-delhi
What's Your India - What makes a trueMumbaikar (7977 views)http://blog.airasia.com/index.php/what-s-yourindia-what-makes-a-true-mumb
What's Your India - Chennai senses (5349 views)http://blog.airasia.com/index.php/what-s-your-india-wake-your-city-senses
What's Your India: Hyderabad spice (6268 views)http://blog.airasia.com/index.php/what-s-yourindia
Blog entry on India
What's Your India: From backwaters to back offices (2237 views)http://blog.airasia.com/index.php/what-s-yourindia-from-backwaters-to-bac
What's Your India: Adventures in Kochi (6358 views)http://blog.airasia.com/index.php/what-s-your-india-kochi
Blog entry on India
What's Your India: Tummy Rumble in Trivandrum (4188 views)http://blog.airasia.com/index.php/trivandrum
Blog entry on India
Find out what’s written in the stars for you with Madam Araisia!
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2
Explanation:
1. Animation to show 9 Indiandestination in India and call to action to book.
2. Astrology Apps to ignite the Interest through astrology reading.User has to play thegame to find out ‘what is their India’.
3. Images of the 9 citiesin India, with engaging write ups.
3
1
Explanation:
1. When user hover on the thumbnail, it will presentthe cities with catchycaption.
Upon clicking on thethumbnail it will display a larger view with explanation and highlightsof the cities.
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Explanation:
1. Expanded version of the thumbnail with write upsof the cities.
2
1
Explanation:
1. User will be asked severalquestions with inclusion of some Hindi, Tamil phraseswhich serve as anengagement with non Indianusers.
2. User to pick a card to Reveal the answer.
1
Explanation:
1. Interesting places based on the 9 pillars of interest i.e.Romance, Adventure, etc..
• C:\Documents and Settings\Teo\Desktop\Future Lab\AA\India\Creatives\Mocks\3\AA-india-3a-Question.jpg
Explanation:
1. Result page where the astrology is revealed, withengaging suggestionson cities to visit in India.
2. Call to action to book now.
3. Navigation for user to takethe Quiz again, see otherastrologies, share with their friends and even checkfriend’s astrology if they have played the game.
12
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Explanation:
1. Check our friends whohas the same astrology.
2. User can also check theircompatibility with friendswho has taken the test.
2
Explanation:
1. User can also check theircompatibility with friendswho has taken the test.
1
ConclusionA total of 40,132 active users using this app monthly
(no carrot and no banner buys) – max base of 140k fansAverage time on site is 00:05:24, this shows that user is
spending time by going through the site. Our average rate is 00:03:00.
User Response Metrics interest level / interaction is high as 72% accept the app per request and emails that are disabled is at a low of 0.00993%
Thank You.
Best use of social media to drive revenue
Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
FacebookFanDay
Karlis Smiltens
Web Marketing Manager
October 1, 2010
How it started?
Start ResultsSpecial, but not
enoughFanDay
Special, but not enough
ResultsFanDayStart Special, but not enought
Voting for best to win
ResultsStart FanDaySpecial, but not
enough
FanDay for Friends
ResultsStart FanDaySpecial, but not
enough
StartSpecial, but not
enoughFanDay Results
Interaction
Clear feedback on price policy
Response rate from different markets/countries
Market demand in different seasons
Incremental revenue
DateResults
Thank you!
Product Innovation
Media Innovation
More Engagement
Less Announcement
$0
538,000 Seats in 24 hours
20%Promo Fares
80%Non Promo
Thank You
Best use of social media in a crisis situation
Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
–
ASH OVER EUROPE MODERN CRISIS MANAGEMENT @ SWISS
SEPTEMBER 2010, CHRISTIAN LÜDI
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ASH OVER EUROPE
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ASH OVER EUROPE SUMMARY
- Integration of Social Media Management into Emergency Command Center at the Airport
- Shift operation by two employees (Silence at night between 23:00 and 06:00)
- Feedback from Fans/Followers as well as employees and Swiss daily press was very positive
31Updates 1’200 Comments
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ASH OVER EUROPE EXAMPLES
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ASH OVER EUROPE ADVANTAGES OF SOCIAL MEDIA
− Popular− Easy− Quick/‘Live‘− FAQ− Community− Mobile− Word of mouth/Viral distribution
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ASH OVER EUROPE LEARNINGS
- English only- Integration of our Service Center?- Integration of our Feedback Management?- Integration of Social Media into the total communication- Assure that Social Media is integrated in the total emergency process- What else is needed to assure at least same service in a similar case?
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99
SOCIAL MEDIA FACTORS OF SUCCESS
- Patience- Relevance- Sustainability- Willingness to communicate- Constancy- Resources- Support from the Management- Involvement of the Staff- Transparency/Honesty- Added value
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100
THANK YOU! ANY QUESTIONS?
Best use of Social Media in a Crisis SituationIcelandic ash cloud crisis
SimpliFlying Hero of the Year 2010
Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE
Aurelie Valtat,EuroControl
Congratulations to all the winners!
Supported by
AWARD IN SOCIAL MEDIA
EXCELLENCE