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March 26, 2012 Barclays High Yield Conference

Sinclair Broadcast Group Corporate Presentation

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Page 1: Sinclair Broadcast Group Corporate Presentation

March 26, 2012Barclays High Yield

Conference

Page 2: Sinclair Broadcast Group Corporate Presentation

Safe Harbor

This presentation may include forward-looking statements regarding, among other things, future operating results. Such statements are subject to a number of risks and uncertainties. Actual results in the future could differ materially and adversely from those described in the forward-looking statements as a result of various important factors. Such factors have been set forth in the Company’s most recent reports on Forms 10-Q, 10-K and 8-K, as filed with the SEC. No representations or warranties are made by the Company or any of its affiliates as to the accuracy of any such statements or projections. Whether or not any such forward looking statements or projections are in fact achieved will depend upon future events, some of which are not within the control of the Company. Accordingly, actual results may vary from the projected results and such variations may be material. The Company undertakes no obligation to update these forward-looking statements.

Page 3: Sinclair Broadcast Group Corporate Presentation

Sinclair Portfolio HighlightsSinclair Portfolio Highlights

The largest & one of the most diversified pure-play television broadcasters

� 74 TV stations

� 45 markets

� 20 FOX, 18 MNT, 14 CW, 11 ABC, 9 CBS, 1 NBC, 1 Azteca

� 26.3% U.S. coverage (30.1 million households)

� 24 two-station markets

� 34 markets airing news

� 82 Sub-channels

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Page 4: Sinclair Broadcast Group Corporate Presentation

Sinclair Portfolio HighlightsSinclair Portfolio Highlights

� Dominant middle market broadcaster

� Footprint brings buying power, negotiating leverage, syndicator

program clearance

� Affiliation diversification insulates us from network downturns

� Geographic diversification minimizes downturns in local

economies

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Page 5: Sinclair Broadcast Group Corporate Presentation

Sinclair Portfolio HighlightsSinclair Portfolio Highlights

NBC/SP2%

CBS19%

FOX36%

MNT13%

ABC18%

CW12%

PF 2011 Revenues by AffiliationThe largest and one of the most diversified

PF for Four Points and Freedom stations

Page 6: Sinclair Broadcast Group Corporate Presentation

Sinclair Operating StrategySinclair Operating Strategy

� Offer high-quality programming and local news content

� Grow market share and audience share

� 19.3% local revenue share for 2011 (ex-political)

� Receive fair value in retransmission compensation

� Maintain balance sheet flexibility

� Opportunity to acquire TV stations

� Free cash flow accretive

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Page 7: Sinclair Broadcast Group Corporate Presentation

Sinclair Operating StrategySinclair Operating Strategy

� Grow free cash flow

� Reinvestment in operations (capex, new acquisitions)

� Debt repayment

� Shareholder dividends

� Monetize spectrum

� Standard change

� Mobile television

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Page 8: Sinclair Broadcast Group Corporate Presentation

Sinclair Investment HighlightsSinclair Investment Highlights

� Highest free cash flow metrics (2011)

� $144.8 million of FCF generated

� 16% FCF yield on equity value

� 54% of EBITDA converted into FCF

� Among most credit worthy with strong balance sheet

� 4.18x net leverage through parent

� No imminent maturities until 2016

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Page 9: Sinclair Broadcast Group Corporate Presentation

Sinclair Investment HighlightsSinclair Investment Highlights

� Consistent dividend strategy

� $0.48 annual dividend per share

� 26% dividend payout ratio

� 4.9% dividend yield

� Hidden value of $2 per share

� Approx. $190M cost basis in non-broadcast entities:

� Enhance footprint and free cash flow through television acquisitions

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Page 10: Sinclair Broadcast Group Corporate Presentation

Acquisition EnvironmentAcquisition Environment

� Recovery has strengthened balance sheets and reduced leverage

� M&A activity heating up with the announcements of Four Points,

Freedom and McGraw Hill

� Valuations are inviting

� Buyer synergies can be significant

� Strategic operators, not private equity, are the primary buyers

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Page 11: Sinclair Broadcast Group Corporate Presentation

Acquisition HighlightsAcquisition Highlights

� Acquired 15 stations at attractive purchase prices/multiples:

� Four Points – 6.5x on $200M price (closed Jan 2012)

� Freedom – 6.6x on $385M price (estimated April closing)

� Result in minimal leverage and continued balance sheet strength

� Free cash flow accretive

� FCF contribution estimated at $59M, on average

($65M in the even years, $53M in the odd years)

� 40% FCF growth rate on 2010

11 Buyer’s multiples based on 2012/2013 estimated EBITDA, after synergies

Page 12: Sinclair Broadcast Group Corporate Presentation

Spectrum AuctionSpectrum Auction

What if broadcasters bought the spectrum?

� Assumptions:

� 120MHz of TV spectrum at auction

� $25BN gross value from auction

� 125M U.S. TV households

� $200/TVHH valuation ($25BN / 125M TVHH)

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Page 13: Sinclair Broadcast Group Corporate Presentation

Spectrum Auction Spectrum Auction -- ExampleExample

Baltimore, MD – market 27

� 1.025M TVHH

� $205M market’s auction value (1.025M TVHH x $200/TVHH)

� 6 broadcasters in the market and 120MHz of spectrum auctioned

� $34M per 20MHz per broadcaster

� 20MHz is equivalent to 3+ broadcast channels or $11.3M per

channel

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Page 14: Sinclair Broadcast Group Corporate Presentation

Financial Highlights

Page 15: Sinclair Broadcast Group Corporate Presentation

2011 Revenue Highlights2011 Revenue Highlights

� 2011 core net broadcast revenues up 2.9% (-2.4 ex-political) (1)

� $6.2M from Super Bowl in Q1 2011

� Automotive up 9.7%

� Retrans renewals with Time Warner, Comcast, COX, Mediacom

(Telecom renewed at year end 2011, Dish to renew in 2012)

� Political of $8.3M (+18% over 2009) vs. $42M of political in 2010

15 (1) Excludes $7.7M of LMA reimbursement revenue

Page 16: Sinclair Broadcast Group Corporate Presentation

2011 Expense & Cash Flow Highlights2011 Expense & Cash Flow Highlights

� Program payments declined $22M

� TV operating expenses up 4.8% (1)

� Includes addition of FOX network programming license fee

� Interest expense declined $10M

� Capital expenditures of $35.8M (bonus depreciation benefit)

� EBITDA of $269.5M, down only 2.5% in non-political year (35% margin)

� Free cash flow of $145M ($1.80 per share)

16 (1) Excludes $7.7M of LMA expenses

Page 17: Sinclair Broadcast Group Corporate Presentation

2011 Uses of Free Cash Flow2011 Uses of Free Cash Flow

� $59M in TV acquisition purchase price deposits:

� $20M paid in third quarter for Four Points

� $38.5M paid in fourth quarter for Freedom

� $6M debt repayment

� Next maturity is 2016

� $38M dividend ($0.48 per share)

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Page 18: Sinclair Broadcast Group Corporate Presentation

2011 Balance Sheet2011 Balance Sheet

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1313Cash

4.7x4.2xHoldCo Net Leverage

4.7x4.2xOpCo Net Leverage

2.7x1.5x1st Lien Net Leverage

35989270EBITDA

1,7395461,193Debt on B/S, net of Cash

6565VIE Debt

2121HoldCo Debt

3333Other OpCo Debt

238238Unsecured Notes

5005002nd Lien Notes

867530337Term Loans

281612Revolver

PF 12/31/11Acquisitions12/31/11

Based on bank covenant calculationsFour Points/Freedom EBITDA is blended odd/even full year average, after synergies

Page 19: Sinclair Broadcast Group Corporate Presentation

Sinclair 2012 Operating OutlookSinclair 2012 Operating Outlook

� Political ad spend could be the highest in our history

� NADA expects new car sales of 13.9M units or growth of 9.4%

� Retrans revenues to continue to grow (DISH and telecom renewals)

� Economy and industry still in recovery

� Closing Four Points and Freedom acquisitions

� Buyer’s multiples imply $89M of blended EBITDA

� Super Bowl on NBC results in $6M less of Super Bowl revenues

� Program payments expected to decline $5.5M on same station basis; reverse

retrans expected to increase

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Page 20: Sinclair Broadcast Group Corporate Presentation

Sinclair Q1Sinclair Q1--2012 Operating Outlook2012 Operating Outlook

� Net broadcast revenues expected to be +20.3% to +22.2%

� +5.2% to +7.1% on same station basis

� Includes $4M of political and $0.1M from Super Bowl

� Same station core expected to be +3.1% to +5.0%

� +7.4% to +9.4% ex-Super Bowl

� Auto growth of low single digit percents (absence of Super Bowl revenues)

� EBITDA expected to be $70.8M to $73.8M

� +4.2% to +9.1% same station basis growth ($63.8M to $66.8M)

20 2/8/12 public guidance (not updating or reconfirming estimates for purposes of this slide)

Page 21: Sinclair Broadcast Group Corporate Presentation

Sinclair Investment HighlightsSinclair Investment Highlights

� Largest pure-play television broadcaster

� Among most credit worthy with strong balance sheet, including impact of Four Points and Freedom acquisitions

� Generating some of the best shareholder returns

� Driving long-term revenues

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