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Inter Hall Ad Design Team No. 8

Sirin - Award winning ad campaign

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The presentation for Silver winning ad campaign by Patel Hall at the Ad Design competition at IIT Kharagpur Related video can be seen at http://www.youtube.com/watch?v=hwACSoB8MrE

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Page 1: Sirin - Award winning ad campaign

Inter Hall Ad Design

Team No. 8

Page 2: Sirin - Award winning ad campaign

The Product

• Mood Swinging Air Curtain

• Controls User Behavior

• Domestic, Business and Industrial

Use

Page 3: Sirin - Award winning ad campaign

Target Market

• Niche Product for

– Domestic Segment

– Businesses

– Industries

Page 4: Sirin - Award winning ad campaign

USP

• The MoodulatorTM

– A patented technology that enhances

the properties of the air, hence

affecting the mood of the user as per

requirements.

Page 5: Sirin - Award winning ad campaign

Logo and Tagline

Page 6: Sirin - Award winning ad campaign

Campaign Theme

• INVISIBLE BOUNDARIES

• WHAT DO YOU WANT TO BE

TODAY?

Page 7: Sirin - Award winning ad campaign

Color Composition for Print

Page 8: Sirin - Award winning ad campaign
Page 9: Sirin - Award winning ad campaign

B&W Composition for Print

Page 10: Sirin - Award winning ad campaign
Page 11: Sirin - Award winning ad campaign
Page 12: Sirin - Award winning ad campaign

Outdoor Campaign

Page 13: Sirin - Award winning ad campaign
Page 14: Sirin - Award winning ad campaign

Website

• www.sirinmood.com

Page 15: Sirin - Award winning ad campaign

Commercial for Video Airplay