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The presentation for Silver winning ad campaign by Patel Hall at the Ad Design competition at IIT Kharagpur Related video can be seen at http://www.youtube.com/watch?v=hwACSoB8MrE
Citation preview
Inter Hall Ad Design
Team No. 8
The Product
• Mood Swinging Air Curtain
• Controls User Behavior
• Domestic, Business and Industrial
Use
Target Market
• Niche Product for
– Domestic Segment
– Businesses
– Industries
USP
• The MoodulatorTM
– A patented technology that enhances
the properties of the air, hence
affecting the mood of the user as per
requirements.
Logo and Tagline
Campaign Theme
• INVISIBLE BOUNDARIES
• WHAT DO YOU WANT TO BE
TODAY?
Color Composition for Print
B&W Composition for Print
Outdoor Campaign
Website
• www.sirinmood.com
Commercial for Video Airplay