internet marketing capabilites

web analytics | landing-pages | seo | sem | email

web analytics - data

• web analytics reporting software implementation:o SiteCatalyst, Coremetrics, IndexTools, Google Analytics

• heat-mapping: track & record page-level user click patterns• geographic information system traffic triangulation: match

visitor location to marketing reach• interest list / customer database mining: generate behavioral

& socio-economically driven marketing segments• campaign trafficking: set-up monitoring, track revenue,

monetize leads, and report on roi, cpa, & cpso campaign types: email, ppc, display, affiliate & off-line

(888) 528 - 8688

web analytics - analysis• traffic overview• kpi monitoring • visitor behavior• roi projections • data-driven decision making• campaign/tactic comparison• conversion tracking• a/b test & target deliberation• taguchi sequences• multivariate data extrapolation• markov chain monte carlo computations• bayesian modeling & probabilities testing

(888) 528 - 8688

landing pages

• baseline research: identify prospects & traffic sources• strategy: blueprint navigation, messaging & user affinity• targeted message: copy, syntax & call to action• usability: streamlined user-focused navigation• conversion: integrate forms, tracking & re-messaging 

(888) 528 - 8688

search engine marketing

• vendors: Google AdWords, MSN adCenter, Yahoo! Search Marketing

• media partners: ADSDAQ, Ad.com, Facebook, etc.• keyword & keyterm research• geo-targeting research• prospect online publications for reach • campaign set-up per each vendor or media partner• conceptual approach •  ad group set-up per each search component• conversion tracking: revenue or lead gen

(888) 528 - 8688

search engine optimization

• page coding best practices: css - title - H1 - alt - ref tags• keyterm matrix • meta tag data• .htaccess URL management & cannonicalization• xml sitemaps & search engine submission  • Google webmasters, googlebot indexing & robots.txt• seo content copywriting • link development 

(888) 528 - 8688

email marketing

• list creation & importing• website form data capture• list segmentation• email coding• deliverability reporting • CAN-SPAM law compliance • email drip campaign, auto responder & welcome emails• list management & unsubscribes• a/b testing

(888) 528 - 8688

internet marketing strategy>>create online visibility through increased targeted traffic      >> segmentation funneling to access relevant content          >> enhance website usability with open navigation             >> collect click-path data to gain visitor insight

increase roi with more conversions