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This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them. We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly. Presentation by Steve Rubel and David Armano
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SOCIALMEDIAPRESENTATION
CuratedbySteveRubel,DirectorofInsights+DavidArmano,SVPDigital
6DigitalTrendstoWatch
TechnologiesGetAlltheA/en0on,YetThey’reFlee0ng
Trends,However,DevelopMoreSlowlyandAreOAenTimeless
SOCIALMEDIAPRESENTATIONTREND1‐MARKETINGINTHEAGEOF
STREAMS
THECHALLENGE:THEFIREHOSE
PEOPLENEEDTOHEARTHINGSMANYTIMESFORITTOSINKIN
7
I:ESTABLISHDIGITALEMBASSIESANDEQUIPEMPLOYEESTOBECOMEAMBASSADORS
II:EMBRACEMULTIPLICITYANDDIVERSITY
III:USETHEFORCE,DON’TFIGHTIT
10
TREND2‐THEGOOGLIZATIONOFMEDIA:BUILDINGADIGITALLYVISIBLEBUSINESS
QUALITYCONTENTDRIVESDIGITALVISIBILITY
SOCIALCONNECTIONSDRIVEDIGITALVISIBILITY
SOCIALMEDIAPRESENTATIONTREND3‐THEDATADECADE:
DIYINSIGHTSANDSITUATIONALAWARENESS
I:TAPINTOFREETOOLSANDBECOMEDATAJUNKIES
II:LOOKFORUN‐METNEEDSANDUSETHEDATATOPLANPRODUCTSANDCAMPAIGNS
II:MAPNETWORKSTOUNDERSTANDHOWTOUSETHEMEFFICIENTLYANDEFFECTIVELY
18
TREND4–BusinessBecomesSocial SocialmediaexpandsintothefabricofbusinessfromcommunicaZonstohowconsumersbecomeco‐creatorsandemployeesbecomeadvocates
19
I:CONVERTEMPOWEREDINDIVIDUALSTOEMPOWEREDGROUPS&COLLECTIVES
(CharlesSchwabisanEdelmanclient)
20
II:INCLUDESTAKEHOLDERSINTOYOURINNOVATIONINITIATIVES
(StarbucksisanEdelmanclient)
21
III:ENCOURAGEEMPLOYEESTOADVOCATERESPONSIBLY
(NutroisanEdelmanclient)
22
IV:PREPAREEMPLOYEESFORPUBLICENGAGEMENT
CUSTOMERCARE PR IT MarkeZng
“social media” touches all of these
HR R&D
23
V:EMBRACESOCIALBUSINESSBEYONDASINGLEDEPARTMENT
24
BUSINESSBECOMESSOCIAL: ACTIONITEMS
• Planforscale(movingbeyondexperiments) • Organizeaccordingly • Integrateexternalwithinternal• Engageemployees• Formalizeguidelines
25
TREND5–LOCATION,LOCATION,LOCATION “Whereareyou”isthenewwhatareyoudoing?Mobileandlocalbringthedigitalandrealworldstogether.
26
LOCALADDSANOTHERDIMENSIONTOAMBIENTAWARENESS
27
POPULARPLATFORMSCRITICALTOMOREMASSADOPTION
28
OPPORTUNITIESTOBRINGPHYSICALANDDIGITALWORLDSTOGETHER
(StarbucksisanEdelmanclient)
29
LOCATION,LOCATION,LOCATION: ACTIONITEMS
• Integraterealworldeventswithdigitalstrategy • Lookforwaystobringpeopletogetherlocally • Tapinto“gaming”aspectandrewardparZcipaZon&loyalty• DelivervaluethroughincenZves• Experimentwithpilotprograms
30
TREND6–PRIVATEBECOMESPUBLICAsnetworkssuchasFacebookbegintoloosentheirprivacyrestricZonsandGenYadvancesintheworkforce,whatoncewasprivatebecomesincreasinglypublic
31
“Privacyisnolongerasocialnorm”‐MarkZuckerburg
WEAREINCREASINGLYBECOMINGRESPONSIBLEFOROUROWNPRIVACY
32
HOWMUCHDOWEWANTTOSHARE?
33
DATAGETSPUTINTOTHESTREAMIFWEALLOWIT
34
PRIVATEBECOMESPUBLIC: ACTIONITEMS
• Bepreparedforpublicengagement(socialmediaguidelinesetc.) • CreaterulesofengagementforsocialmediaparZcipaZon • MonitorconversaZonsinallecosystems(owned,paid,earned)• ParZcipateauthenZcally• Harness“socialsharing&broadcasZng”• AssumeallinteracZonsarenowpublic
SOCIALMEDIAPRESENTATION
ThankYou@[email protected]