| Adaptive Lab | Skunks & Pirates1

Skunks and Pirates

| Adaptive Lab | Skunks & Pirates | The Problem3

75% of the S&P 500 will be replaced

by 2027

75yrs

1937

15yrs

2012

Lifespan of S&P 500 Companies

| Adaptive Lab | Company Overview4

Changing user behaviours

0.9%in 5/09

2.4%in 5/10

6%in 5/11

10%in 5/12

15%in 5/13

Trendline

Global mobile traffic as %of Total Internet traffic

Source: http://www.kpcb.com/insights/2013-internet-trends

| Adaptive Lab | Company Overview5

Changing technology

| Adaptive Lab | Company Overview6

Changing competitor set

Flipboard is adding at least 200,000 new users per day

| Adaptive Lab | Skunks & Pirates | What do you need?7

What’s the answer??

M&S

| Adaptive Lab | Skunks & Pirates | What do you need?13

What do you need?

| Adaptive Lab | Skunks & Pirates | The P’s

You need...

PURPOSE

14

| Adaptive Lab | Skunks & Pirates | The P’s

You need...

PIRATES

15

| Adaptive Lab | Skunks & Pirates | The P’s

You need...

PRINCIPLES

16

| Adaptive Lab | Skunks & Pirates | The P’s

You need...

PLAYSPACE

17

| Adaptive Lab | Skunks & Pirates18

THANK YOU!adaptivelab.com@jameshaycock