Mission Statement. Tourism sector is one of the most major sources of

income in Palestine, but our project concentrates on Tourism in Bethlehem.

Sky Palestine Project registered as a profit sharing company, adds value to the tourism division major attraction services in Palestine through investing in this sector, and encouraging investment opportunities, as well as the development of other tourists facilities and infrastructure as well supporting related outworker (contractors). This will definitely enable revival and rehabilitation of this vital sector, in addition to achieving profitability for to our investors and shareholders of the Sky Palestine company.

For launching the first trial phase implementation of this project, and due to our realization of the economic goals, there was a need for licensing from regulatory and local planning and building with committees in the city of Bethlehem.

The company will work on the preparation of the detailed plans for this purpose, specifically for building and developmental of this project without facing legal challenges and obstacles, this will be made by contracting with experts in law, planning and investors with the Palestinian Authorities in joined venture with the FAI Ballooning Commission (CIA) www.fai.org , The Royal Aero Club of Jordan www.rascj.com, and in coordination with the Israeli Air-Force Authorities. Presented by Ms. Laurine Mukarker Designed by Mr. Mahdi Kleibo

CIA stands for « Comité International d'Aérostation ».

Sky Palestine

CEO

Vision Mission

Creator.

Financial

Strategist.

Breaking down stage.

Project

Strategist.

Public Relations Strategist.

Marketing & Sales

Sky Bethlehem Management Structure.

Scope

Cost Time

Quality

Design

Develop Analyze

Evaluate

Hot Air Balloon

Balloon Concept

Envelop Flame / Gas Basket

Warm air Lower density

Cold air

Higher density

Warmer air rises in cooler air.

Valve

- Air Balloons Hoppers’ style carry 3 to 5 people. - Air Balloons for commercial sightseeing operations has the capacity up to 40 passengers without the pilot. For marketing purposes, preferable using “tear drop” shape balloons.

Fabric weight varies based on air density.

Flaying on a hot air balloon is like no other experience.

The morning of the activity starts at sunrise. Part of a hot air balloon magic is seeing the sun come up from a far when you are already in the basket and up in the sky, and at a landing point we serve a luxuries outdoor Palestinian breakfast and hand out a golden certificate and a picture for each of our clients.

Starting the activity is about 15-20 minutes drive from the moment you arrive from Bethlehem City Center till the moment we bring you safely back to your car. We all get together at 5:00 am, park the private cars in an organized parking lot in Everest Hotel and Restaurant in Beit Jala - Bethlehem , hop on the company's Sky Bethlehem Golf field vehicles and start a short ride to the preparation and take off site. After inflating the balloon we take off for 45-75 min of a magical flight. Please check offers and prices list.

Short Definitions M – Minute H – Hour WH – Working Hours WD – Working Days

Hot Air Balloon

Project Operation

Sky Bethlehem Timetable (schedule)

Time Duration Days Standard Rates NIS

Sunrise shift 5-7 am

75 m Monday-Sunday Walk-in 395 per person Agent 365 per person Group (18) 325 per person

Morning, Afternoon & Evening shifts 7 am-6 pm * 75 m flights can be arranged upon request.

75 m

45 m

Friday-Sunday Monday-Thursday

Walk-in 295 per person Agent 265 per person Group (16) 225 per person Walk-in 145 per person Agent 125 per person Group (14) 095 per person

Sunset shift 6-8 pm

75 m Monday-Sunday Walk-in 365 per person Agent 335 per person Group (12) 315 per person

Accessibility & Availability

Time Duration Operation Group Bonus

5-7 am 75 m 7 days a week 18 70 NIS

7 am – 6 pm 75 m 3 WD Weekend 16 70 NIS

7 am – 6 pm 45 m 4 WD 14 50 NIS

6-8 pm 75 m 7 days a week 12 50 NIS

Timetable Summary

Hot Air Balloon

Project Timetable

Time Duration Days Standard Rates NIS

Sunrise shift (peak) 2 WH 3 Balloons - 360 m air flight - 225 m

75 m 1 Flight

Monday-Sunday 7 WD

Group 18 passenger 325 per person . Total 2600 Extra 02 passenger 000 seats Promotion per flight 03 flight 24 passenger 07800 (cash in per day) 21 flight 160 passenger 54600 (cash in per week)

Daytime (turnover) 10 WH 3 Balloons - 24 Flight. 22 flight per day. Two Flights reserved for Promotion & Quality Control. 3 Balloons - 39 Flight. 30 flight per day. 9 Flights reserved for Promotion & Quality Control.

75 m each flight Total 1650 m 45 m per flight Total 1350 m

Friday-Sunday 3 days a week 4950 m 3 WD Monday-Thursday 4 WD

Group 16 passenger Rate 225 Per Person. Total 2250 66 flight 660 passenger 148,500 (cash in per 3 WD) Group 14 passenger Rate 95 Per Person. Total 950 120 flight 1200 passenger 114,000 (cash in per 4 WD)

Sunset shift (peak) 2WH

3 Balloons - 360 m air flight - 225 m

75 m 1 Flight

Monday-Sunday 7 WD

Group 12 passenger 315 Per Person . Total 2520 Extra 02 passenger 000 seats Promotion per flight 03 flight 024 passenger 07560 (cash in per day) 21 flight 160 passenger 52920 (cash in per week)

Sky Bethlehem – Timetable Concept & Approach.

Available Three Air Balloons Capacity 10 passenger per Balloon Pilot not included

Promotion Summary

Time Duration Days Standard Rates NIS

Sunrise shift (peak) 75 m 1 Flight

Monday-Sunday 7 WD

Group 18 passenger 325 per person Extra 02 passenger 000 seats Promotion per flight 03 flight 06 passenger per day 21 flight 126 passenger per week

Sunset shift (peak)

75 m 1 Flight

Monday-Sunday 7 WD

Group 12 passenger 315 Per Person . Total 2520 Extra 02 passenger 000 seats Promotion per flight 03 flight 06 passenger per day 21 flight 126 passenger per week

6 passengers * 02 shifts = 12 passenger 12 passenger * 07 days = 84 passenger 84 passenger * 26 weeks = 2184 passenger

Category Per week Passenger Sell NIS

Sunrise shift (peak) 21 flight 160 passenger 54,600

Daytime (Fri-Sun) 66 flight 660 passenger 148,500

(Mon-Thu) 120 flight 1200 passenger 114,000

Sunset shift (peak) 21 flight 160 passenger 52,920

Promotion 21 flight 84 passenger 000,000

Total 228 flight 2264 passenger 370,020

Profit Margin 15 WH Per day = 105 WH Per Week Working period 1st May - 1st October (184 WD ~ 26 weeks )

Season 2014, Estimated Income 9,620,520 NIS

2014

Hot Air Balloon

Project Local & International Markets.

International Clients Facts & Figures Estimated Guests Visiting by Nationality (May-October 2014)

We will target pilgrim(s) religious troops.

* Source: PASSIA & PCBS, Hotel Activities Survey 2012

Arab Israeli Asia

EU US/Canada Africa

Palestinians from Abroad

South Central American

Australia / New Zealand and other Europeans

Total ~ Quarter of a Million Visitor Plus

Subdivision (segmentation)

Travel & Tourism * * - Airlines, Hotels and Resort - Hospices and Guesthouses - Touristic and Recreational Sites - Travel Agencies, Tourism ,

Companies and Tour operators, Taxis and Transport

Palestinian Liberation Organization * * - PLO Executive Committee & PLO Departments - Palestinian National Council - Delegations Abroad - Representation in International Bodies

Education * - Universities - Colleges - Training and Vocational Centers - Schools - Educational Institutions.

Palestinian Authority * • Academic and Research Centers * • Chamber of Commerce * *

Culture organization * * Associations & Unions * • Charitable Organizations *

Media and Press * * -Palestinian, Arab, International, Israeli.

Democracy, Peace and Community Development Centers * *

• Governmental Aid Missions, Health, Human Rights and Law * *

• Environment & Water *

Diplomatic Missions * • Women Organizations * *

Financial and Development Institutions *

International and UN Organization. * * • Palestinian Organizations in Israel. *

Local Clients Targeted Troops

Marketing Network Clients - Short Term Plan 2013-2014

Red Star * Acknowledgment & Solidarity

White Star * Targeted Market - Clients & Partners

Blue Star * Potential Market - Potential Clients

Yellow Star * Unpredicted Market

Purple Star * Promotion Market

Local Market Summary

Target focus Troops

Travel & Tourism - Airlines, Hotels and Resort - Hospices and Guesthouses - Touristic and Recreational Sites - Travel Agencies, Tourism ,

Companies and Tour operators, Taxis and Transport

International and UN Organization

Chamber of Commerce

Education - Universities - Colleges - Training and Vocational Centers - Schools - Educational Institutions.

Hot Air Balloon

Project Flight Root (MAP).

he Church of the Nativity is a basilica located in Bethlehem, State of Palestine. The church was originally commissioned in 327 AD by Constantine and his mother Helena over the site that is still traditionally considered to be located over the cave that marks the birthplace of Jesus of Nazareth.

The Church of the Nativity site's original basilica was completed in 339 AD and destroyed by fire during the Samaritan Revolts in the sixth century AD. A new basilica was built 565 AD by the Byzantine Empire, restoring the architectural tone of the original. The site of the Church of the Nativity has had numerous additions since this second construction, including its prominent bell towers. Due to its cultural and geographical history, the site holds a prominent religious significance to those of both the Christian and Muslim faiths.

T

he Great Lavra of St. Sabbas the Sanctified, known in Arabic as Mar Saba (Arabic: سابا مار دير ‎;‎ Hebrew: מר מנזר

‎;‎סבא Greek: Λαφρα Σάββα τοῦ Ἡγιασμένου), is a Greek Orthodox monastery overlooking the Kidron Valley in the West Bank East of Bethlehem.

The traditional date for the founding of the monastery by Saint Sabas of Mutalaska, Cappadocia is the year 483 and today houses around 20 monks. It is considered to be one of the oldest inhabited monasteries in the world, and still maintains many of its ancient traditions. One in particular is the restriction on women entering the main compound. The only building that women can enter is the Women's Tower, near the main entrance.

T

Hot Air Balloon

Project Services Promotion & Advertisement.

Logo - Sky Bethlehem is the only company in Palestine to offer three hot air balloons,

which allows the company to take up to thirty people into the air simultaneously. This is an incredible way to see Sky Bethlehem as well as to promote your business in a new and exciting way.

Available for promotional use. You can choose a company promotional theme placed on the hot air balloons. Since hot air balloons are not very common, everyone looks up when they see them. As soon as people see the hot air balloon, you’ve got hot air balloon promotion that you were hoping for, advertising to thousands of people at one time.

Promotion & Advertisement In-house commercial printing matters Previous booking 15-20% Discount Quality assured

Purpose Duration (7am-7pm)

Cabin Price 2 sides in NIS Standard Capsule 4 Sides

Standard Tail in NIS 5 m. Each extra

1.5 adds 550 NIS Maximum 15 m

-Advertisements -Announcements -Campaigns -Elections -Events & others (Non political statement).

Group Logo / Slogan Full day (12 hours) 3 days 5 days 7 days 9 days 2 week

2 Weeks & Above

1500 (temperately) 2500 - 1 Balloon (5 am -6 pm ) 4500 - 1 Balloon (5 am -8 pm ) 18500 - 2 Balloon (5 am -8 pm ) 21000 - 3 Balloon (5 am -8 pm) 23000 - 3 Balloon (5 am -8 pm) 29000 - 3 Balloon (5 am -8 pm)

Negotiable.

Not included 4500 - 1 Balloon (5 am -6 pm ) 6500 - 1 Balloon (5 am -8 pm ) 24500 - 2 Balloon (5 am -8 pm ) 28500 - 3 Balloon (5 am -8 pm ) 31000 - 3 Balloon (5 am -8 pm ) 35000 - 3 Balloon (5 am -8 pm )

Negotiable.

Summary

Hot Air Balloon

Project Multimedia Scheme.

Multimedia Local & International Marketing Plan.

Visual

Sharing personal records, experience &

feedback.

Audible

Listening to Palestinian radio Stations reporting

on project concept, advantages and

promotion.

Readable

Official Sky Palestine website, published

brochures, articles in local newspaper and

well-known magazines.

Sky Bethlehem Local Multimedia Scheme Informational & Promotional.

Since we are not running a typical business, we undoubtedly found ourselves creating certain publications, such as newsletters, flyers, postcards, and gift certificates, over and over again. While each new version is unique, there are also elements that remain consistent, like Sky Bethlehem company name, address and services. We decided to save time by designing a master publication once that reflects our company brand and identity, and saving it as a template. Then, each time we want to create a new version of the publication, we simply open the template and add only the information unique to that version. We can save even more time by inserting date and time fields

Sky Bethlehem Brochure

Summer 2014

Sky Palestine

into the template, Sky Bethlehem project is based on precise schedule and accurate timetables for booking and reservation online. These fields must automatically be inserted and update each time a client creates a booking.

فندق افرست

English عربي

Sky Bethlehem Global Campaign Launching, Public Relations & Marketing Scheme 2013 for Summer 2014

www.wtmlondon.com

www2.unwto.org

Hot Air Balloon

Project Networking & Clustering .

Sky Bethlehem In the City of Bethlehem, make special offers with Side Services (Contractors)

In the aim of strengthening the solidarity of different players in the tourism sector , its best advised to create a dialogue (plan) that unites all our services within a cooperate and collaborate healthy business atmosphere, which requires including existing and for foreseen project inanities as such as:-

Transportation and Guiding Tools. Creating Service Initiatives.

Bethlehem Online with Interactive Map Guide.

One Week Itinerary for tourist with no previous reservations.

Director Device, similar to ATM machine, guide to Hotel and Restaurant addresses.

Revive “Baytona el Talhami” Museum.

Tour Guide specialized guiding tourists to Unique Hotel and Restaurant services

Developing “Arab el Rashaydeh” area as a touristic sight nearby the Dead Sea with camping services.

Taxi Services, multilingual Shofer (taxi drivers) with special discount packages.

Establishing Borgata Spa nearby the Dead Sea.

Double Bus Multilingual Services, with unique panoramic sightseeing drive to hot-spots in Bethlehem.

Segway services with specialized tour guide.

Special Bonus for our Alliances:- - Renting kiosk at Everest hotel 250 NIS per day 190 NIS Per week 120 NIS Per month - 15 % Discount on each 2500 NIS event management - 25 % Discount on each 7500 NIS event management - 35 % Discount on each 15000 NIS event management and above.

Generate Income

Collaborate

Cooperate

Involving Small & Micro Business Development.

Hot Air Balloon Project Host.

Sky Bethlehem Everest Hotel & Restaurant Accommodation and Oriental Snacks (Open Buffet)

www.everestbeitjala.com

Included deals:- Palestinian Open Buffet Light Oriental Snacks / Breakfast for Sky Bethlehem

passengers Sunrise Troops 5-8 am Free of Charge. Palestinian Open Buffet Light desert with cold/hot drink for Sky Bethlehem

passengers Sunset Troops Free of Charge. Hotel guests have free access to the snacks Hall 5 am – 9 pm Free of Charge. All passengers are more than welcome to enter the Snacks Hall for 15 NIS, non

passengers charge 25 NIS.

Pre-reservation is highly advised and they receive 5 NIS discount on the second passenger from each group. Special events catering can be organized based on the wish and desire of the client with competitive prices.

- Renting Souvenir Shop at Everest Hotel 5600 NIS plus 25% cut off from the net profit of the month. All souvenirs presented will be designed by Sky Bethlehem Company and furnished exclusively for Sky Bethlehem Souvenir Shop. Contractors get 15% credit on each 100$ ~ 380 NIS closed deal.

Sky Bethlehem Souvenir Shop

Sky Bethlehem

Sky Bethlehem

Sky Bethlehem

Food & Beverage Operation

35%

Accommodation

Occupancy Increase

30%

Parking usage

6%

Playground Usage

4%

Kiosk Renting space

10%

Souvenir Shop Renting

Venue

15%

Everest Hotel Profit Percentage Summary

Hot Air Balloon

Project Areas of Profit.

Alliances

15%

Balloon Project BASE 55%

Hotel Share

Sleep over guests 3%.

Food & Beverage, parking &

Playground & Souvenir shop

12%

Associates

5%

Partnerships

10%

Sky Palestine Profit Percentage Summary

Profit Distribution

16% Cost Operation:- -Material fees (45%) -Campaign fees (55%)

27% Workforce:- -Project management fees (35%) -Operation management fees (75%)

57% Investors:- -Stockholders (55%) -Outsourced partners (45%)

Profit will increase by each year in an average vertical flow 9-12% based on our less reliability on outsourcing services, gaining experience and developing expertise, with the hope of obtaining authority to own the Sky.

Hot Air Balloon

Project Strategic Plan 2014-2018.

City Population 2011-2012 Y 2014 (5) Y 2015 (25) Y 2016 (50) Y 2017(75) Y 2018 (100)

Janīn [Jenin] 281,200 Yes Full Capacity

Ṭūbās 56,600 Yes Full Capacity

Ṭūlkarm 169,000 Yes Full Capacity

Qalqīlyah 100,000 Yes Full Capacity

Salfīt 64,600 Yes Full Capacity

Nābulus [Nablus] 348,000 Yes Full Capacity

Rām Allāh & Al-Bīrah 310,200 Yes Full Capacity

Al-Quds [Jerusalem] 389,300 Yes Full Capacity

Arīḥā [Jericho] 46,700 Yes Full Capacity

Bayt Laḥm [Bethlehem] 194,100 Yes Full Capacity

Al-Khalīl [Hebron] 620,400 Yes Full Capacity

Aḍ-Ḍaffah al-Gharbiyah [West Bank] 2,580,200

Ghazzah ash-Shamālīyah [North Gaza] 309,400 Yes Full Capacity

Ghazzah [Gaza] 551,800 Yes Full Capacity

Dayr al-Balaḥ [Deir al-Balah] 230,700 Yes Full Capacity

Khān Yūnis 301,100 Yes Full Capacity

Rafah 195,600 Yes Full Capacity

Qiṭā' Ghazzah [Gaza Strip] 1,588,700 Yes Full Capacity

Palestinian Territories 4,168,900 1 5 10 16 City

Sky Bethlehem 5 Years Strategic Plan (Phases we schemed developing Business Branches in Palestinian City Sky Sites. )

Air Balloon

Year 2014 2015 2016 2017 2018

-Reliability -Experience -Manpower

Pro

fit

Indicators to Success:- The success of this project does not limit itself to the numbers and percentages of how much money we are creating, but on how much we are generating workforce. This project is designed for a 5 year plan, during those years, we have planned to have the first year as a launching, start-up phase to establish a BASLINE and build upon its results. Indicators to the success of this project can be summarized in the value and volume of:

decrease reliability on outsourcing services, experience gained to operate the critical aspects of the

Air Balloon Industrial concept Percentage increased in recruiting labor force; engaging with other travel and tourism services to

subject matter.

Hot Air Balloon

Project SWOT Analysis.

Sky Bethlehem SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

Strengths Pioneer project – Major touristic attraction. Availability of Palestinian investors (capitalists) Availability of receiving fund by international investors Low cost = High Profit Doesn’t contradict with the current municipality and landscape

infrastructure. Collaborate in reducing pollution Cooperate increasing urban touristic services Creates job opportunities Revive Everest Hotel Project doesn’t require urban development / infrastructure.

Weakness Fear of establishing a new line of business and the reaction of

the community is unpredictable. Rejection by local & international investors Lack of operational expertise in that domain Lack of experience in that domain management wise Lack of availability of equipment's and maintenance

knowledge. Lack of creating BASELINE for the project. Palestinian Insurance companies are not familiar scripting

policies for such a contract. Importing project items and training staff might be inefficient

and ineffective in terms of the political PAL-ISR conflict. Developing the project and establishing branches and

creating new flight roots might take long time to accomplish in different cities in Palestine.

Opportunities Massive educational campaign might higher the value and volume of

understanding that this project aims towards developing tourism in the city, effecting on the socioeconomic level of the community as in large.

There is good profit expected to collect by the end of the season. Sending qualified candidates to the States / Israel to train and get a

certificate and gain experience . Meanwhile we can recruit the service from Israel and rent / purchase the air Balloons from them as well.

Touch Base with the most powerful Insurance Company by involving them in shares from the net profit.

Having observers from the Israeli side on the entire operation will reduce their fear of having us using the Balloons for any other purpose but commercial use.

Threats Involving an Israeli component in this project might threaten

the project and its potential to be implemented. Considering having massive number of Air Balloons operating

without securing enough bookings will jeopardize covering the cost.

Any political PAL-ISR conflict / clash will effect on the number of tourists accessibility entering Bethlehem.

Checkpoints delay will effect on schedule plan division. Operating the Air Balloons the whole year through with our

four seasons and sudden change in weather will increase the possibility of accident.

As of April 2013, 132 (68.4%) of the 193 member states of the United Nations have recognized the State of Palestine.

Hot Air Balloon Conclusion.

Sky Palestine Conclusion

We can’t deny the fact that Palestine is much occupied still, and we as Palestinians don’t have the freedom to make this project see the light unless we have permit from the Israeli Air-Force to have an eye over and above subject matter.

To prevent the creation / invention of any gaps that might jeopardize the success of the project, we expect the Israeli governmental body gaining percentage of the net profit as a motive to operate Sky Bethlehem infinitive. Some kind of an agreement must take place between both parties in a business oriented dialogue even with the Insurance Company, this project will help generating Palestinian manpower, and enriching the socioeconomically status of the urban.

We considered many obstacles and constrains that might threaten our estimated scheme. Accordingly, and based on lack of study case, knowledge, expertise and Baseline DATA, we were obliged considering outsourcing the service to create some sort of information on how to operate the business with minimum mistakes (controlled error) and as much observation to details with maximum power to generate money and attract local and international clients to feel this experience.

Recruiting local management expertise in the domain of Business, Travel, Tourism, and Hotel industry was a smart choice we came up with. We considered our presented effort networking and marketing the services based on try and error theory, period to check results and come with logical and smart conclusions based on facts and figures, feedback of all parties and stakeholders involved in subject matter is as much important as the establishment of this pioneer initiative. So we reduced the use of air Balloons to prevent jeopardizing the capacity and capability of covering the cost and controlled the months were air waves are predicted and safe, and allocated two extra air balloons standby on both ends of the root for quality service assurance in case of emergency.

Bethlehem University

Tourism Division

Summer 2014 Thank You!

See you on Sky

Bethlehem Flight Experience