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These were the slides used in the Safari Webcast held 12_15_08 from Tokyo. These are *not* meant to be stand alone slides, but many people were asking for the PDF, so here you go. This is the actual PDF I used. Here, however, some of the type colors may be off (though it worked well when uploaded; colors were correct). It is 240 slides because I used a PDF and therefore more slides are used to simulate animation. The PDF was 30 MB uploaded here. There were lagging issues during the webex webcast though I was not aware of them. The archive is better though there are still timing issues. Not really much new here in this deck for longtime followers.
Citation preview
Garr Reynolds
SPEAKERGarrReynolds
AuthorofPresenta3onZen
MODERATORSaraJaneTodd
NewRidersPublishing
PRESENTATIONZEN:SimpleIdeasonPresenta3onDesignandDelivery
Thank you!
Thank you!
Thank you!
Presentation Zen
by Garr Reynolds
LIVE from Tokyo
Start End
1
Introduction
End
1
Introduction
Presentation Zen Approach
2 End
1
Introduction
2
How design thinking can help
3 End
Presentation Zen Approach
1
Introduction
2
How design thinking can help
3Q & A
4Presentation Zen Approach
How to think
like a designer
...and why
it matters
.
Self introductionじこ紹介
Kansai Gaidai University
住友電工
Apple
Steve Jobs
The sound of one room napping部屋中に響きわたるイビキ
Must STOP bad PowerPoint!
Japanese version in May ’09
Age 17
35mm Slides
Storytellingimages, narration, audio
PZ Review
PowerPoint Problem
(The problem with presentations)
Hey, nice PowerPoint!
Rule #1Exercise boosts brain power.
Rule #4We don’t pay attention to boring things.
Rule #10 Vision trumps all other senses.
The brain doesn’t pay attention to boring things, and I am as sick of boring presentations as you are.
“”— Dr. John Medina
Toss your PowerPoint presentations.“ ”— Dr. John Medina
Time
Time
Money
What’s the most common communication mistake?
According to Dr.
Medina.
Relating too much information... Lots of force feeding, very little digestion.
“” — Dr. John Medina
Communication matters!
We have a problem...
“Death by PowerPoint”
How did we get here?
Is it our fault?de
自然
Naturalness
シンプルSimplicity
抑制
Restraint
Simplicityシンプル
FUKINSEI ふきんせい
Asymmetry, irregularity.
shibumi 渋味Articulate brevity. Eloquent Suggestion.
KANSO 簡素Elimination, subtraction, omission.
”— Charles Mingus
Making the simple
complicated is
commonplace; making
the complicated
awesomely simple,
that’s creativity.
“
A case for designAre you a designer?
あなたはデザイナーですか?
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulationAdopted from Daniel Pink's “A Whole New Mind”
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulationAdopted from Daniel Pink's “A Whole New Mind”
既存のものをさらに良く変える工夫をしている人
は皆デザイナーである.
Everyone designs who devises
courses of action aimed at
changing existing situations
into preferred ones.”
“
Herbert SimonSocial scientist, Nobel Laureate
既存のものをさらに良く変える工夫をしている人
は皆デザイナーである.
Everyone designs who devises
courses of action aimed at
changing existing situations
into preferred ones.”
“
Herbert SimonSocial scientist, Nobel Laureate
Design is not just for making things look good.デザインは単によく見せることだけではない.
Design [is] a powerful tool for
change, not just a tool for styling
products and communications.“— Marty Neumeirデザインは、コ
ミュニケーションや商品を美し
く見せるだけではなく、
何かを変えることができる力強
いツールである. ”
“But I’m not a designer!”
Designer
designer
Example
Al Gore
Courtesy Paramount Pictures
Courtesy Paramount Pictures
The great communicator?
...help from Duarte Design
Courtesy Paramount Pictures
Duarte Design
Nancy Mark
Courtesy Paramount Pictures
Think like
a designer デザイナーのように
考える
Implications for work (including presentations) (プレゼンテーションを含む)仕事への影響
Designers________________.
What do designers know that we don’t?デザイナーが知っていて、私たちが知らないこととは?
Create as many sentences as possible beginning with “Designers...”
「デザイナーは」で始まる文章をできるだけたくさん作ってみてください.
Think like
a designer
デザイナーのように考える
10tips
Lesson #1It’s not about tools
何を使うかは問題ではない
Lesson #1It’s not about tools
何を使うかは問題ではない
Henry David Thoreau
“Men have become the tools of their tools.”
人は道具を使う道具になった.
Most ideas you can do pretty darn well with a stick in the sand.”
— Alan Kay
“
ほとんどのアイデアは砂浜と棒さえあれば表現することができる.
You can play a shoestring if you’re sincere.”
— John Coltrane
“
正直でさえあれば靴ひもだって演奏できる。
Lesson #2Start in analog mode
アナログモードで始める
Lesson #2Start in analog mode
アナログモードで始める
Plan “analog”
Do not start here
Today’s presentation.
Tim Brown
Draw a picture of your neighbor.あなたの隣の人を絵に描いてみてください。
Lesson #3Take a risk, lose the fear
恐れずにリスクを冒す
Lesson #3Take a risk, lose the fear
恐れずにリスクを冒す
Take a chance
Child’s mind
Beginner’s mind
In the beginner ’s
mind there are man
y
possibilities. In
the expert ’s mind
there are few.
— –Shunryu S
uzuki
“””
”
’
’
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulationAdopted from Daniel Pink's “A Whole New Mind”
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seriousness not only accumulationAdopted from Daniel Pink's “A Whole New Mind”
「ストーリー」を探す
Lesson #4Look for the story
「ストーリー」を探す
Lesson #4Look for the story
“What is truer than truth?”
Isabel Allende
Answer: “The story.”
Forget about PowerPointand statistics.....”
“
— Harvard Business Review
“To involve people at the deepest
level, you need stories.” — Harvard Business Review
“
Lesson #5Put yourself in their shoes
その人の立場になって考えてみる
Lesson #5Put yourself in their shoes
その人の立場になって考えてみる
Example
Countries Receiving the Most Asylum Applicants
Industrialized Countries with the Greatest Number of Asylum Applicants
0
50000
100000
150000
200000
1994 1995 1996 1997 1998 1999 2000 2001Year
Nu
mb
er o
f A
ssyl
um
Ap
plic
ants
AustraliaCanada
JapanNew Zealand
United StatesAustriaBelgium
FranceGermany
NetherlandsSweeden
United Kingdom
0
50
100
150
200
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997
Average Age of fleet (months)
Singapore Airlines
Industry average
0
10
20
30
40
Japa
nKore
a
Switzerl
and
Norway Ita
ly
Austria
Denmark
France
Sweden
Netherl
ands
Turke
y
Icelan
d
Poland
Belgium
Portug
al
German
y
Irelan
dSpa
in
Finlan
d
Slovak
Rep
ublic
Luxe
mbourg
Hunga
ry
New Zea
land
Austra
lia
Greece
Canad
a
Mexico
United
Stat
es
32
242322222221
1918
151514131313131313121211
1010109988
33
Percentage of population aged 15 and above with a BMI greater than 30 ( 2004)
Obesity
Japan 3.2Korea 3.2Switzerland 7.7Norway 8.3Italy 9Austria 9.1Denmark 9.5France 9.5Sweden 9.8Netherlands 10.9Turkey 12Iceland 12.4Poland 12.5Belgium 12.7Portugal 12.8Germany 12.9Ireland 13Spain 13.1Finland 14Czech Republic 14.8Slovak Republic 15.4Luxembourg 18.2Hungary 18.8New Zealand 20.9Australia 21.7Greece 21.9Canada 22.4United Kingdom 23Mexico 24.2United States 32.2
The obesity is gaining in many countries of the world. In US obesity is a serious health issue which leads to many health problems
3.2% of Japanese are “Obese”
USA 32.2%
Mexico 24.2%
Canada 22.4%
France 9.5%
Japan 3.2%
OECD Factbook 2007
Lesson # 6 Show restraint
自制する
Lesson # 6 Show restraint
自制する
RESTRAINT
抑制ControlYokusei
節度
ModerationSetsudou
Inclusion & exclusion
Depth
vs.
The Craft of Scientific Presentations by Michael Alley (2003)
深さ
範囲Scope
Scope
Depth
Scope
Depth
深さ
範囲
深さ
範囲
Lesson # 7 Vision trumps
all other senses視覚は他のどの感覚よりも勝る
Lesson # 7 Vision trumps
all other senses視覚は他のどの感覚よりも勝る
Vision trumps
all other sensesRule #10
We are incredible at remembering pictures.
Rule of thirds
Rule of thirds
66% of Americansare obese or overweight.
All adults (66%)
Women 65 million (62%)
Men 69 million (71%)
134 million
OECD Factbook 2007
66% of Americansare obese or overweight.
All adults (66%)
Women 65 million (62%)
Men 69 million (71%)
134 million
OECD Factbook 2007
Less than 33%of U.S. adults are ata “healthy weight.”
OECD Factbook 2007
Less than 33%of U.S. adults are ata “healthy weight.”
OECD Factbook 2007
Less than 33%of U.S. adults are ata “healthy weight.”
OECD Factbook 2007
Less than 33%of U.S. adults are ata “healthy weight.”
OECD Factbook 2007
More than two decades of civil war and the destruction of towns and villages have caused mass movement of the people of Afghanistan in two major directions -- • Emigration, mainly to Pakistan and Iran, or escape
to the relative safety of the capital city, Kabul. According to the United Nations High Commissioner for
Refugees (UNHCR) estimates, more than 5 million Afghans have been displaced either as Internally Displaced Persons (IDPs) inside the country or in neighbouring states over the past twenty-three years. • As many as 300,000 Afghans have entered Iran and
Pakistan since September 11, 2001, while more than 3.5 million have been there for more than 10 years.
AFGHANISTAN: REFUGEES
Over two decades of civil war and destruction of towns & villages.
AFGHANISTAN: REFUGEES
Over two decades of civil war and destruction of towns & villages.
AFGHANISTAN: REFUGEES
iStockphoto.com
Lesson # 8 Signal vs. Noise
信号 vs 雑音
Lesson # 8 Signal vs. Noise
信号 vs 雑音
500
15002009
35774007
5035
0
1000
2000
3000
4000
5000
6000
2002 2003 2004 2005 2006 2007
Number of bikes sold (2002-2007)
June 6, 2008June report Page 5
2002 2003 2004 2005 2006 2007
5,035
4,007
3,577
2,009
1,500
500
Over 5,000 bikes sold in 2007
’02 ’03 ’04 ’05 ’06 ’07
5,035
4,007
3,577
2,009
1,500
500
Over 5,000 bikes sold in 2007
Over 5,000 bikes sold in 2007
02 03 04 05 06 07
5035
40073577
20991500
500
Top-10 selling “Ekiben” bentos (2004)
Price
(¥)
1 Stuffed squid with rice ¥470
2 Beef over rice ¥1,000
3 Crabmeat Sushi ¥1,350
4 Original Crabmeat Sushi ¥920
5 Sea urchin eggs over rice ¥1,150
6 Crabmeat over rice ¥1,000
7 Octopus over rice in a pot ¥980
8 Cod over rice ¥1,020
9 Herring & herring roe over rice ¥800
10 Maezawa beef over rice ¥1,200
1 Stuffed squid with rice 470
2 Beef over rice 1,000
3 Crabmeat Sushi 1,350
4 Original Crabmeat Sushi 920
5 Sea urchin eggs over rice 1,150
6 Crabmeat over rice 1,000
7 Octopus over rice in a pot 980
8 Cod over rice 1,020
9 Herring & herring roe over rice 800
10 Maezawa beef over rice 1,200
Top-10 selling “Ekiben” bentos
Price (¥)
Featuring the world’s cuisines Arable land in organic production
Source: SOEL–FIBL Survey ’07
Arable land in organic production
Europe
66%
N. America
23%L. America
7%Asia
2%
Source: SOEL–FIBL Survey ’07
Africa
1%
Oceania
1%
Europe
N. America
L. America
Asia
Oceania
Africa
Arable land in organic production66%
23%
7%
2%
1%
1%
Percentage of national land area covered by forests
Source: Ministry of Land Infrastructure, and transport
USA Canada Germany Russia Japan Finland
72%
64%
50%
31%27%25%
Percentage of national land area covered by forests
Source: Ministry of Land Infrastructure, and transport
USA Canada Germany Russia Japan Finland
72%
64%
50%
31%27%25%
Percentage of national land area covered by forests
Source: Ministry of Land Infrastructure, and transport
Lesson # 9 Empty space空白を受け入れる
Lesson # 9 Empty space空白を受け入れる
Clutter
Hara hachi bu
Eat
80% full.
only until
Eat
80% full.
only until
Eat
80% full.
only until
Lesson # 10 Learn to see the
lessons all around youあなたの周りにあることから学ぶ
Lesson # 10 Learn to see the
lessons all around youあなたの周りにあることから学ぶ
Modern world graphic design in Japan
How to think
like a designer ...and why it matters.
10tips
10tips
1. It’s not about tools
2. Start in analog mode
3. Take a risk, lose the fear 4. Look for the story 5. Put yourself in their shoes 6. Show restraint 7. Remember: vision trumps all other senses 8. Aim for a high Signal-to-Noise ratio 9. Embrace empty space
10. Learn to see the lessons all around you
Got more?
It takes time
C O N F I D E N T I A L205
…find the time.
(Kaizen)
改善
Keep
moving
forward
How to think
like a designer
Q & A
10tips
1. It’s not about tools
2. Start in analog mode
3. Take a risk, lose the fear 4. Look for the story 5. Put yourself in their shoes 6. Show restraint 7. Remember: vision trumps all other senses 8. Aim for a high Signal-to-Noise ratio 9. Embrace empty space
10. Learn to see the lessons all around you
Got more?
presentationzen.com
PowerPoint is not the presentationパワーポイントがプレゼンテーションなのではない
You are the presentationあなたがプレゼンテーションなのだ
PRESENTATIONZEN:SimpleIdeasonPresenta3onDesignandDelivery
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