AMPLIFY YOUR BUSINESS WITH AMPLIFY YOUR BUSINESS WITH SEARCH ENGINE MARKETINGSEARCH ENGINE MARKETING

Why Search Engine AdvertisingWhy Search Engine Advertising

FASTEST GROWING area of advertisingSTRONG conversion ratesTARGETED audiences who are ready-to-buyEXCELLENT Return on Investment

Balance your objectives against the Balance your objectives against the Return on Investment (ROI)Return on Investment (ROI)

CRM Associates, 12/07, ROI measured on top 135 headings.

THE ADVERTISING SOLUTIONS that reach people when they’re most ready to buy have the greatest return on investment.

AS MORE PEOPLE CONTINUE TO SEARCH LOCALLY

• Local search will grow from 24% of online ad spending in 2007 to 44% in 20101

• IYP Local Search expected to grow 23% –30% per year between now and 20112

1: Borrell Associates Outlook for 2007 (September 2006)2: Kelsey Group IYP and Local Search Forecast 2006-2011 (March 2007)

Local Search Advertising is GrowingLocal Search Advertising is Growing

RESEARCH SHOWS local search is a valuable complement to any search campaign

78% research online to make purchase offline at local business1

By 2011, local search revenues could exceed $7.8 billion2

US online advertising market generated an estimated $22 billion in 20072

1WebVisible and Nielsen//NetRatings survey, September 2007. 2 eMarketer Local Online Advertising – Measuring the Market report, August 2007.

Local Search Marketing IndustryLocal Search Marketing Industry

SEARCH ENGINE MARKETING:SEARCH ENGINE MARKETING:TURNING CLICKS INTO TURNING CLICKS INTO

CUSTOMERSCUSTOMERS

• ROI-DRIVEN approach • COST-EFFECTIVE campaigns are optimized • CUSTOMIZABLE campaigns to meet changing needs• REACH customers during their decision-making process

SEM BenefitsSEM Benefits

The Buying ProcessThe Buying ProcessSEM places your advertising on search engines when consumers areresearching their next purchase, and when they’re ready to buy.

Customers Who Search Customers Who Search Online Buy OfflineOnline Buy Offline

Choosing a Search Engine Marketing (SEM) solution allows you to save time and money by centralizing your search engine media strategy, planning and buying with one group of dedicated experts.

Take Advantage of Take Advantage of Search Engine MarketingSearch Engine Marketing

IDEARC MEDIA is a multiplatform company that has been connecting local small businesses with buyers for over 80 years.1

As a multi-billion dollar media company, some of our Internet assets include Superpages.com®, Switchboard.com and LocalSearch.com sm. The Superpages.com Network is ranked in the Top 20 Brands on the web.2

We have over 12 years of search engine marketing experience through Superpages.com and Idearc Search Marketing, an industry-leading expert formerly known as Inceptor, Inc.

Idearc Media: Idearc Media: The best choice for SEMThe best choice for SEM

1 Print directories business with Idearc Media and its predecessor companies.2 comScore Meida Metrix, Top Ranked Properties, June 2008

OUR SOLUTIONSOUR SOLUTIONSAND PRODUCTSAND PRODUCTS

• Hands-on Personal Assistance• Bid Management• Keyword Management• Creative Management• Landing Page Selection• Tracking Tools• Regular Emailed Reports

SMLocal: A TurnSMLocal: A Turn--key SEM Solutionkey SEM SolutionWe make SEM simple for you. An SMLocal campaign provides you with certified account managers to help with all aspects of your campaign.

YOUR AD may appear alongside relevant search results on sites such as these:

Increase Exposure Increase Exposure for Your Businessfor Your Business

• Your ads are placed on quality sites to get more qualified leads.

• We use proprietary account management tools and exclusive click fraud detection.

• You pay what the search engine charges us and not one penny more.

• We reveal all details available for your program in our regularly emailed reports.

We Stand OutWe Stand Out

• DETAILED REPORTING shows phone calls, emails, forms submitted or actual sales.

• NO GUESSWORK with our breakdown at the search engine level, available on some reports.

• RECORDED PHONE CALLS allow you to hear calls your advertising brings in.

• CHOOSE THE TIMING of when and how you receive reports: daily, weekly, monthly via email or online anytime.

Easy and Accessible ReportingEasy and Accessible Reporting

Account ReportAccount Report

Conversion Summary ReportConversion Summary Report

Call Tracking ReportCall Tracking Report

GETTING STARTEDGETTING STARTED

• Advertising Agreement and Documentation

• Kick-Off Meeting• Campaign Set-Up

Next StepsNext Steps

• The Client Service Team member assigned to your account will contact you at your selected appointment time to review the Campaign Set-Up Questionnaire.

• During the kick-off meeting, your goals and additional information will be gathered to set up campaigns.

• Your campaign will be built right after the kick-off call to start your campaign as quickly as possible.

* Kick-off calls are conducted for selected packages.

KickKick--Off MeetingOff Meeting

• Unique search engine accounts created• Keywords and geographic area are determined• Call Tracking numbers are provisioned• Promotional text will be created• Place revenue tag on e-Commerce enabled sites• Any optional services are implemented

Campaign SetCampaign Set--UpUp

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