Small Business and

Fantastic Social Media

Having a small business can be a littleoverwhelming at times because gettingyour product or service out into theworld can be difficult. However, socialmedia has made it a lot simpler tospread the word about your business,products, and any future events youplan to have.

Follow these five easy tips to get yourbrand out on the front end of socialmedia and with time, your company willprosper.

Plan for it :

You started your company with a plan,you hired employees with a plan, andnow you have to market with a plan.Take a look at your audience anddetermine who you really want to seeyour brand. Whether it be moms anddads, middle-aged singles, teenagers, orchildren, you have to figure out whatthey are looking at the most.

If you are aiming to get the attention ofdads, your best bet probably won’t beInstagram. But teenagers that want tobuy new clothes for the upcomingseason? We can safely assume thatInstagram will be pretty effective.

Showing and Selling :

Your company should not always beselling their products on social media.No one wants to walk into the samestore and be told what to buy and whythey should buy it.

Enticing your customers is importantwhen it comes to marketing, no matterwhat you are selling. If you’re sellingclothes, put outfits together for yourpost with a tagline: “Spring on thehorizon? We’re weather ready!” You’reshowing them your products, but notexactly pushing it on them. Even aproduct like computer programs can beshown instead of sold. Making a shortvideo of some of the new key featurescan inspire people to look into theproduct more. Your company wants toget the product out there, andsometimes a picture alone can start athousand new conversations.

Don’t be discouraged :

Not having a hundred-thousandfollowers within a week is something toexpect.

Just as building your company took time,so will building your social mediapresence. Watch your audience: followpeople who post photos with yourproduct, promote sales or deals, knowthe current trends.

Are people using a lot of hashtags thatare relevant to you? Use them. Are theymore into tagging friends? Tag yourfollowers for a special promotion! Evenif that special promotion means 10% offtheir next purchase. Staying in tune withthe current social media trend and whatyour audience is looking for is going tohelp you build your following base a lotquicker.

Being Real on the Web :

Yes, you want your product to look good.But adding flowers, and extra colorful

descriptions isn’t always the answer.Social media is about being short and tothe point. So, be to the point. This is yourproduct, something that you believe inand put a great deal time into. Beingstraight with your audience will getyour further than flowery detail.

Changing strategy :

Social media is never going to be set instone. Your strategy can’t be either.Most of social media is about changingit up. Be ready to jump on that curvewhen it comes. Bringing back an oldstyle into new fashion? Try a then andnow outfit comparison. It’s somethingthat will catch people’s attention andkeep them looking out for more.

Plan it, show it, and be ready to changeit. Your social media plan will take sometime to get just right but when youraudience starts to interact with your,your page, and your store, you’ll knowyou’ve got it. Follow these easystrategies to build a following on socialmedia and eventually, your business willbe booming.

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