SMART CITY Ltd “More than just technology thanks to technology”

FTTH Council MENA Conference 2013

Paolo Sebben Managing Partner @ effectas

2

FTTH

SMART

Metering

Building

Intelligence

ICT

Smart Cities

Consulting Strategy

Portfolio

Organization

General Contractor

Switzerland and Liechtenstein

Qatar

Engineering

Passive and active network

The society will become smart in cities

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…… the City needs to interlink all disciplines by a supper fast symmetrical Network…

© effectas

A System or a society can only become intelligent if

several Subsystems and human beings are

interlinked and information is transported in real-

time.

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Jump

Smart Smart Smart

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…… Technology Technology Technology….

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Mission Strategy Portfolio

Vision

Smart City

Citizens

Value

Don’t forget …… Citizens and other Stakeholders pay for Value

Create real value

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…… Don’t waste Time and money….

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High Value Zone

Highly estimated by stakeholders Low estimation by stakeholders

Hig

h S

erv

ice

Pe

rfo

rma

nce

Lo

w S

erv

ice

Pe

rfo

rma

nce

Fake Value Zone

Know your targets

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…… Create desire….

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Low desire,

low fulfillment

of customer

needs

High desire,

low fulfillment

of customer

needs

Low desire,

high fulfillment

of customer

needs

High desire,

high fulfillment

of customer

needs

Pull

Pu

sh

EDL EDL

Old

& Y

ou

ng

M

an

/ F

em

ale

Citizens City Admin. City

Businessmodel

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…… Money for value….

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Customers Key Partners

Cost Structure Revenue Stream

Customer

Relationship

Value

Channels Key Resources

Key Activities

What's next

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…… What's driving the opportunities….

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shared based economy

ecology

Digitalization Opportunities

Internet of Clouds

Machine to Machine

Crowd - xy

Example of a smart service

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Swisscom exploits the crowd

by organizing people in the crowd

in a social media platform to improve customer support.

Become a friend

Help others to install Swisscom products

You have a problem with your handy.

your IP- TV, your PC or the internet?

Choose a supporter (friend) in

your neighborhood

Pay from CHF 30.- to CHF 60.- per hour

to the supporter

(your new friend in your neighborhood)

Discover new services

12 © effectas

The virtual population is growing

virtual things affect our world and our physical world affects the virtual, digital world

By connecting the two worlds using sensors and Networks «internet of things»

new opportunities will rise

Building bridges between the two worlds means enabling innovation in processes in

products and in services. New business models could become possible.

Data is the most precious commodity

The opportunities lie between the worlds

Step back ==> see new perspectives - discover new opportunities

Services delivered by the silos

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Social Services Education

Finance Police Fire

Department and Rescue

Health care & Environment Department

industrial Utilities

and Disposal

Processes Processes Processes Processes

Data Solutions Data Solutions Data Solutions Data Solutions

Interpretation Interpretation Interpretation Interpretation

Processes

Data Solutions

Interpretation

Civil Engineering &

Building Department

Processes

Data Solutions

Interpretation

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Portfolio Services

Portfolio Services

Portfolio Services

Portfolio Services

Portfolio Services

Portfolio Services

Processes

Data Solutions and Networks

Interpretation

Portfolio Services

Smart Services Smart Services Smart Services Smart Services Smart Services Smart Services

Eliminate the Silos

Intelligent (smart) Advisory Team

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Social Services Education

Finance Police Fire

Department and Rescue

Health care & Environment Department

industrial Utilities

and Disposal

Civil Engineering &

Building Department

The city as an «Enabler»

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Security

Trends

Smart

MGMT

Future

Skills

and

Talents

Balance

of Power

Green

Envi-

ronmentIdeology

Innovation

Economy

New

Energy

Population

Demogr.

Preventive

Healthcare

?

Healtcare

Open data is data that can be freely used, reused and redistributed

by anyone . The City provides data to the community. Innovation and

Value added are excepted.

The Swiss government estimates the annual economic potential for Switzerland

between 900 million to 1.2 billion Swiss Francs. (1 billion Euro)

Smart City «Workbench for innovation»

Local Business Decentralized Services

(Over The Top Internet- Services

Telecom Services

Infrastructure

New Business Smart City

Telecom Services Infrastructure

Today

Future

Smart is local

Air-

Conditioning

Do what you are good at

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…… Do your best and enable the rest….

Water

Electricity

Disposal

Pubic

Transport

City IT

Fire-

fighter

Police Social

Services

Industries

Physicians

Road

Management

Security

Facility

Management

E- Gover.

Hospitals

Telecom

Private Specialists

City

Administration

Copyright effectas

Zug Lugano Vaduz Doha

effectas

Seestrasse 15

6300 Zug

Switzerland

paolo.sebben@effectas.com