INTELLIGENT NATION BRANDING GLOBAL SERVICES

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Azamat Sh. Abdoullaev, Smart World Group CoordinatorAzamat Sh. Abdoullaev, Smart World Group CoordinatorEncyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow, Encyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow,

Russia)Russia)

INTELLIGENT NATION BRANDING PROJECTShttp://www.slideshare.net/ashabook/x0-world

http://www.slideshare.net/ashabook/30-cityeu-prototypehttp://www.slideshare.net/ashabook/eu-black-hole-or-star-cluster

http://www.slideshare.net/ashabook/savedfiles?s_title=new-cyprus&user_login=ashabook

http://www.slideshare.net/ashabook/future-cyprus-2013-2020 http://www.slideshare.net/ashabook/ss-17463288

https://www8.cs.ucy.ac.cy/conferences/CIT2011/files/SMARTWORLDabr.pdf

Smart Nation Branding • In today's world, every country/city must compete with every other

country/city for the world's investors, talent, cultural exchange, tourists, businesses, media profile and international events, cultural, political, economic, and scientific.

• In today’s world, every nation, intentionally or unintentionally, has its brand, brand name, trade name, marque, national branding, core message, logo, claim, the way the nation is perceived (brand perception) and imaged globally and locally, by the world (global image formation) as well as its subjects and nationals.

• Intelligent National Branding is instrumental in attracting foreign direct investment, tourism, enhancing geo political influence, global national image, facilitating trade and private-sector competitiveness, supporting for exports, and creating internal pride.

• Up to now, countries and states are building the national brand and global image, employing the standard approaches and old public diplomacy, antique public relations and aggressive advertising and propaganda, including the United States, Canada, France, United Kingdom, Japan, China, South Korea, and some Western European countries

Objectives and Aims

• A Change of Image, International Standing and Identity;

• Smart Place Branding, Intelligent Nation Status (Smart/Sustainable Cyprus) as the strongest brand identity,

• A nation’s image as the most valuable intangible assets;

• Building the global reputation, the brand and image of the nation-state.

Sustainable Branding Strategy

• Intelligent Nation Branding > • Destination Branding, Place Marketing, Place

Promotion, holistic, interactive, ongoing, broad activities involving social, economic, political and cultural processes >

• Intelligent Nation Branding > • Eco Region Branding > • Smart City Branding > • Sustainable Project Development Branding >• Innovative Corporate Branding

Smart Branding Elements

• Perception, define a unique unifying smart brand idea, and determine how all of the stakeholders think and feel about the new national brand.

• Positioning, how your nation is positioned is vital to defining it as trusted and credible in the hearts and minds of citizens and investors.

• Promises, the promise is consistent for the national brand and strategic vision and planning.

• Propositions, strategic vision and planning.• Presentation, • Personality, emotional attachment.• Pipeline, communications system, advertising and global

promotion

Old Nation Brands Index• The global perception of a country is contained in the analytical ranking of the world’s

national images and reputations of selected 50 countries and 50 cities• The Intelligent Nation Branding Program will dramatically change the overall image and

international perception of Cyprus, its critical dimensions underlying the NBI ranking:• People: Measures the population's reputation for competence, education, openness and

friendliness and other qualities, as well as perceived levels of potential hostility and discrimination.

• Governance: Measures public opinion regarding the level of national government competency and fairness and describes individuals' beliefs about each country's government, as well as its perceived commitment to global issues such as democracy, justice, poverty and the environment.

• Exports: Determines the public's image of products and services from each country and the extent to which consumers proactively seek or avoid products from each country-of-origin.

• Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions.

• Culture & Heritage: Reveals global perceptions of each nation's heritage and appreciation for its contemporary culture, as science and technology, arts and philosophy, film, music, art, sport and literature.

• Investment & Immigration: Determines the power to attract people to live, work or study in each country and reveals how people perceive a country's economic and social situation.

Intelligent Nation Brands Criteria

• Smart Economy (Innovation, Productivity, Innovative Spirit, Intellectual Property, Entrepreneurship, Knowledge Market/Industry, Openness)

• Smart Environment (Natural Capital and Resources, Sustainable Resource Management)

• Smart Governance (e-Participation, public/social services, transparency, political strategies and perspectives)

• Smart Lifestyle (Smart Living, Quality of Life)• Smart Transportation (Smart Mobility, innovative, safe and

sustainable transport systems and facilities)• Smart Community (Social Cohesion, Unity in Community, Human

Infrastructure, Interfaces, Integration)• Intelligent Cities • Sustainable Regions •

•

INTELLIGENT NATIONS BRANDING PROJECTS ACROSS

THE WORLD

•      I.      Singapore, Intelligent Nation 2015 (iN2015), 10 years master plan of “an Intelligent Nation, a Global City, powered by Infocomm”, to enable: Innovation, Integration, Internationalisation. To achieve the goals of the masterplan, the Infocomm Development Authority of Singapore (IDA), together with the industry, identified programmes and initiatives categorized under four building blocks: globally competitive infocomm industry; sectorial transformation of the key economic sectors, government and society; ultra-high speed, pervasive, intelligent and trusted infocomm infrastructure; globally competitive infocomm manpower.

•              II.      The Smart Island Malta, the National ICT Strategy (the Smart Island strategy of seven streams, the national RTDI strategy; the National Industrial Policy; SmartCity Malta Project of the global knowledge-based township; the next generation ICT environment, a connected society, putting the ‘e’ on everything, a smart and global workforce, reinventing government, e-Business, world leading ICT industry).

•            III.      Intelligent Taiwan, formulated by the Council for Economic Planning and Development, and involving all ministries. The i-Taiwan is advancing 12 construction projects in transportation (fast network, port-city regeneration, international airport city), industrial innovation (hi-tech industrial clusters, intelligent Taiwan, industrial innovation corridors), urban and rural development (urban and industrial park-regeneration, farm village regeneration), environmental protection (coastal regeneration, green forestation, flood prevention and water management, and sewer construction), as well as intelligent industries (cloud computing). Its five key concepts are: regional development balance, industrial innovation, new urban and regional features, intelligent capital accumulation, and sustainable development. Its key purposes are expanding domestic demand, improving the investment environment, boosting the health of the economy, and upgrading the quality of life. The total investment is about NT$ 4 trillion.

SMART CITY PROJECTS ACROSS THE WORLD

• 1. Smart Economy (Innovation, Productivity, Innovative Spirit, Intellectual Property, Entrepreneurship, Knowledge Market/Industry, Openness)

• Smart Economy: Holyoke, Massachusetts • Smart Economy: Kochi, India • Smart Economy: Malta • Smart Economy: Manado, Indonesia • Smart Economy: Nanjing, China • 2. Smart Environment (Natural Capital and Resources, Sustainable Resource Management) • Smart Environment: Amsterdam, Netherlands • Smart Environment: Burlington, Ontario • Smart Environment: Dublin, Ireland • Smart Environment: Dubuque, Iowa • Smart Environment: Glasgow, Scotland, United Kingdom • Smart Environment: Lyon, France • Smart Environment: Malaga, Spain • Smart Environment: Peterborough, United Kingdom • Smart Environment: San Diego, California • Smart Environment: Shenyang, China • Smart Environment: Santa Barbara, California • Smart Environment: Stockholm, Sweden • Smart Environment: Sydney, Australia • Smart Environment: Yokohama, Japan

SMART CITY PROJECTS ACROSS THE WORLD

• 3. Smart Governance (e-Participation, public/social services, transparency, political strategies and perspectives) • Smart Governance: Chengdu, China • Smart Governance: Edinburgh, United Kingdom • Smart Governance: Matosinhos, Portugal • Smart Governance: Syracuse, New York • Smart Governance: Wilmington, North Carolina • 4. Smart Lifestyle (Smart Living, Quality of Life) • Smart Lifestyle: Boise, Idaho • Smart Lifestyle: Houston, Texas • Smart Lifestyle: Johannesburg, South Africa • 5. Smart Transportation (Smart Mobility, innovative, safe and sustainable transport systems and facilities) • Smart Transportation: Alameda County, California • Smart Transportation: Alcoa, Tennessee • Smart Transportation: Portland, Oregon • Smart Transportation: Southampton, United Kingdom • 6. Smart Community (Social Cohesion, Unity in Community, Human Infrastructure, Interfaces, Integration) • Smart Community: Chattanooga, Tennessee • Smart Community: Dublin, Ohio • Smart Community: Eindhoven, the Netherlands • Smart Community: Issy-les-Moulineaux, France • Smart Community: Luxembourg • Smart Community: Queensland, Australia • Smart Community: Stratford, Ontario, Canada • Smart Community: Windsor-Essex, Ontario, Canada •  

EU Smart City Brand EU Smart City Brand Prototype Prototype

Big Science and Technology Big Science and Technology Smart City ModelSmart City Model• At the recent Smart Cities and Communities At the recent Smart Cities and Communities

Communication Launch Event, 10 July 2012, Communication Launch Event, 10 July 2012, Sheraton Hotel: Place Rogier 3, 1210 Brussels, the Sheraton Hotel: Place Rogier 3, 1210 Brussels, the Smart City and Community Concept originated for a Smart City and Community Concept originated for a specific green field locality in EU, Cyprus, has been specific green field locality in EU, Cyprus, has been advanced by the European Commission as a advanced by the European Commission as a European Smart City Prototype for cities and European Smart City Prototype for cities and communities: communities:

• 1.1. Smart Cities and Communities Smart Cities and Communities Communication Launch Event, 10 July 2012, Communication Launch Event, 10 July 2012, Sheraton Hotel, Brussels: Sheraton Hotel, Brussels: http://ec.europa.eu/energy/technology/initiatives/doc/2012_smartcities/20120625_agenda_smartcities_10july.pdf;;

• 2.2. The Cyprus Presidency’s view on Smart The Cyprus Presidency’s view on Smart Cities and Communities: Cities and Communities: http://www.cy2012.eu/index.php/en/file/XnxLPbC7uShttp://www.cy2012.eu/index.php/en/file/XnxLPbC7uSb2nxXo9+AUZwb2nxXo9+AUZw====

• 3. EU Smart Cities and Communities Prototype: 3. EU Smart Cities and Communities Prototype: http://neapolis.comhttp://neapolis.com

• Abdoullaev, A., 2011, Abdoullaev, A., 2011, A Smart World: A Development A Smart World: A Development Model for Intelligent Cities. Keynote. The 11th IEEE Model for Intelligent Cities. Keynote. The 11th IEEE International Conference on Computer and International Conference on Computer and Information Technology; Information Technology; http://www.cs.ucy.ac.cy/CIT2011/index.php?http://www.cs.ucy.ac.cy/CIT2011/index.php?p=Keynotesp=Keynotes

i-Community Universal i-Community Universal PlatformPlatform

Branding Cyprus as a Smart Eco Island

• http://www.slideshare.net/ashabook/savedfiles?s_title=new-cyprus&user_login=ashabook

• http://www.slideshare.net/ashabook/future-cyprus-2013-2020

EISEIS Intelligent Community Intelligent Community Brands Brands

• I-WORLD™; Global SkyNet™I-WORLD™; Global SkyNet™• Smart Sustainable Communities™; Smart Sustainable Communities™; • Smart Sustainable World ™;Smart Sustainable World ™;• Intelligent Eco City™; Intelligent Eco City™; • Smart Eco City™; Neapolis Smart EcoCity™Smart Eco City™; Neapolis Smart EcoCity™• Territorial Intelligent Platform™, TIPTerritorial Intelligent Platform™, TIP• Territorial Intelligent Systems™, TISTerritorial Intelligent Systems™, TIS• X.0 World ™; World X.0 ™; 3.0 World ™; World 3.0; 3.0 City ™; City X.0 World ™; World X.0 ™; 3.0 World ™; World 3.0; 3.0 City ™; City

3.0 ™3.0 ™• i-Europe™, Intelligent Europe™, Smart Europe™, Europe SkyNet™i-Europe™, Intelligent Europe™, Smart Europe™, Europe SkyNet™• i-Russia™, Smart Russia™, Intelligent Russia™, Russia SkyNet™i-Russia™, Smart Russia™, Intelligent Russia™, Russia SkyNet™• Encyclopedic Intelligence ™; Ontopaedia ™; World Knowledge Encyclopedic Intelligence ™; Ontopaedia ™; World Knowledge

Graph™; Natural Language Intelligent Machines, Virtual Aristotle™Graph™; Natural Language Intelligent Machines, Virtual Aristotle™• i-City Operating Systems™; Smart City Software™; i-Community i-City Operating Systems™; Smart City Software™; i-Community

Package™; Intelligent Urban Operating Systems; Smart Eco Package™; Intelligent Urban Operating Systems; Smart Eco Community Operating Systems, SECOS™Community Operating Systems, SECOS™

BRAND COOPERATION

EIS Ltd is open for a global smart branding cooperation to design, develop, and distribute the Intelligent Territory Branding of different scales and kinds, from smart sustainable communities to cities to regions to countries to international communities.

The company is planning to grant brand licences under intellectual property laws to authorize a use for its Intelligent Intangible Assets to prospective partners.

Considering the type of legal entities and the form of knowledge transfer, the scale of cooperation and the scope of territories, the terms and conditions, knowledge transfer fees, royalties, and renewal provisions will have been properly stipulated, including other specifications and limitations deemed vital to the licensor.

In all, the forms of cooperation involve consultancy, licensing, cooperative R&D or contract R&D agreements, and spin-offs.

Fees: Negotiable. Note typically contracts for branding projects of corporations range into the millions of dollars by communications consultants or PR firms.

CONTACT EIS Encyclopedic Intelligent Systems Ltd (Cyprus,

EU) Smart World Group Coordinator 57E Omonia Avenue, Limassol, Cyprus, EU, P.O.Box

50481-3606 ООО "Энциклопедические Интеллектуальные

Системы“(Moscow/Russia) Skolkovo Innovation Center Participant Contact: Panayiotis Ioannou Tel.: EU +357 99 683 849; fax: 357 26 561883 Тел.: Russia: +456 10 35; +453 26 00 E-mail: panmarin@cytanet.com.cy;

ontopaedia@gmail.com; Internet Sites: http://iiisyla.livejournal.com