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Zephyr Unlimited - Project Helix “It takes a village to raise a child, but only one person to foster a dream”

- Ryan Sahadeo C.E.O

Issue To Be Solved

S  Parents need a simplified way to get easy to understand information on Retinopathy of Prematurity – an eye disorder affecting premature babies between the ages of 21 – 30 weeks of gestation

Solution/Target Market

S  To combat the rising need for simplified information on Retinopathy of Prematurity, an application – entitled Helix – was created to host current research conducted by CEO Ryan Sahadeo and his team of ophthalmologists at the SUNY College of Optometry and the John Hopkins Institute.

S  Young parents who know nothing about the disorder and teenagers who have the disorder are the main users of the application.

Mission & Needs

We hope to accomplish the following:

S  Provide a communication array between doctors and parents of premature babies

S  Provide parents with peace of mind when finding out more about their child’s disorder

S  Ensure better prenatal care and post-hospital transition

Value Proposition

S  A 200 Page Google search will not reveal how to take care of different symptoms

S  WebMD has no medical information of this disorder

S  The National Institute of Health (NIH) has non recent information on the disorder (2008 and earlier)

S  The Center for Disease Control is up to date with highly complicated medical research data

Incidence Rates

According to the CDC - as of 2013:

S  4 million babies are born a year

S  1 in every 8 (500,000) babies are born prematurely

S  1 in every 16 (approximately 250,000 preemies) are both with Retinopathy of Prematurity

S  1 in every 128 (52,000) births are Stages 3 - 5

Financial Ask

Breakdown of Expenses Total

Outsourced Development $ 50,000.00

Maintenance/Support $ 49,500.00

Transportation ($100/month/year) $ 12,000.00

Equipment $ 8,000.00

Office Supplies $ 5,000.00

Marketing Materials $ 4,400.00

Indirect @ 10% $ 9,330.00

Total Budget $ 138,230.00

Moving Forward

S  Accept Shark Tank TV Show appearance

S  App Development Completion by July 1st, 2014

S  Unspoken Phrases Book Release Mid Summer

S  Launch Branding Campaign around Helix Application & Unspoken Phrases

S  Move onto future projects