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The study was entitled to aid Web Service providers with actionable information regarding the feasibility of Web Services for SMBs in India. Furthermore it will also help Web Service Providers to make a better business plan in order to tap the underpenetrated SMB market and assess the internet’s broader impact in terms of related consumer habits and the development of Internet ecosystems in SMBs. Scope: The scope of the study aimed at exploring SMB propensities in India with respect to web-based market connect in 9 Indian cities spread across the North, West, East and South of the country.
Citation preview
2014
The focus of this study is to assist the providers of Web Services in understanding Economic and Financial feasibil-ity of Web Services among SMBs. The study shall also help
providers of Web Services in developing better business plans for tapping the under-penetrated SMB market. Our
team has gathered deep insights on the needs of SMBs from web services. Survey of over 500 SMB owners has
enabled us to identify key factors and influencers in the decision making process for procuring web services.
500 SMBs
9 Cities
More Info: [email protected] [email protected]
Contact: 080-61341500/600Visit : www.researchfox.com
Indian SMBWeb Preference Outlook
01
Contents
Intr
oduc
tion
Indi
an S
MB
Ove
rvie
w
Dom
ain
Nam
es P
refe
renc
e
Mar
ket D
ynam
ics
for
Ado
ptin
g a
Web
site
India’s bridge across the Digital Divide
Research Over-viewPurpose and ScopeKey Take-Aways
Research MethodologySurvey Methodol-ogy
Demographic Split of Respondents
Nature of Business of Respondents
Data Triangulation
08
09
10
11
12
13
14
15
Segment Defini-tions
Industry Trends
Executive Sum-mary
Abstract
Overall Market Size
17
19
21
22
24
Combination of web domain names
Product Use pattern
Currently accessed common applica-tion on the web browser
Current Situation of Web Presence in SMB
26
27
29
30Drivers
Inhibitors and challenges
Opportunities
32
36
37
02
Mar
ket T
rend
s
Buyi
ng B
ehav
ior
Tren
ds
Fact
ors
Influ
enci
ng C
usto
mer
Ser
vice
s
Mar
ket E
cosy
stem
and
Dyn
amic
s
Online marketing trends of SMBs
Market mapping
Information Sources
Decision making criteria for buying domain names
Importance of web developer
Language Prefer-ences
Language Prefer-ence for online products to be in website
Language Prefer-ence of customers
39
41
45
47
49
50
52
53
Buying behavior over mobile phones
Payment methods of SMBs
Factors influenc-ing customer services and customer satisfac-tion ratings
55
59
61
Current Status of ICT in SMBs
Current Awareness
Current Adoption Level
Usage of ICT
63
64
65
67
Contents
03
Con
clus
ion
The
Way
For
war
d
Web
Ser
vice
pro
vide
rs in
Indi
a
Abb
reva
tions
Contents
Company Profil-ing
Hosting Raja
Big Rock
Host Gator
Net4
Web.com
Go Daddy
Intuit
Square Space
71
72
74
76
78
81
84
86
90
References 94
04
List of Exhibits
Exhibit1: Survey methodology representation
Exhibit 1.1: Data Triangulation & approach
Exhibit 1.2: SMB overview – Geo-graphical and vertical
Exhibit 1.3: Industry trends from Web & IT prospective
Exhibit 1.4: SMB drivers for website adoption
Exhibit 1.5: Current web consump-tion scenario by SMB
Exhibit 1.6: Key Inhibitors for SMB on website adoption
Exhibit 1.7: Future growth oppurtu-nities
Exhibit 1.8: Market models
1.1: Industrial and Geographical split of respondents
1.2: Nature & Size of Businesses of respondents
1.3: Website domain preferences for purchases
1.4: Website utilization trend
1.5: Web domain name preference for present and future deployment
1.6: Online marketing trend by SMBs
1.7: SMB market mapping on domain name provider & develop-er
1.8: Information source for website adoption in SMBs
1.9: Criteria for website buying by SMBs
2.0: Web developer help to SMBs
2.1: Language preferences while speaking with customer service executive on phone
2.2: Language preference for online product to be in website
2.3: Language preference of customers to the site
2.4: Purchase mode through mobile phone in SMBs
2.5: Access website on a mobile phone
2.6: Customer importance for accessing website on mobile phone
2.7: Mode of payment while trans-acting online
2.8: Factors influencing customer service in SMBs
2.9: Basic adoption level & over-view of ICT
3.0: Basic applications & its usages
3.1: Current ICT deployment
List of Illustrations
Research Overview
05
Purpose and Scope
The study was entailed to aid Web Service Providers with actionable information regarding the feasibility of Web Services for SMBs in India.
Furthermore, it will also help Web Service Providers to make a better business plan in order to tap the under-penetrated SMB market and assess the internet’s broader impact in terms of related consumer habits and the development of internet ecosystems in SMBs.
The scope of the study aimed at exploring SMB propensities in India with respect to web-based market connect in 9 Indian cities spread across the North, West, East and South of the country.
06
Key Take-AwaysIdentifying target market segments:
Geography wise adoption propensity of websites/ domain name
Verticals wise adoption propensity of websites/ domain name
Mapping the product/service need of SMEs
Identify the factors affecting the need mechanism of SMBs
The information collection process followed by SMBs
Re-engineering framework for collecting information of SMBs
Mapping SMBs needs/ pain points with web services
The decision making process or features
Drivers and inhibitors affecting the decision making
Key influencers across each decision making step
Decision making parameters (Price, language and local support)
Understanding Payment Options
Cash vs. Cheque
Credit Card vs. Debit Card
Research Methodology
07
Methodology
ResearchFox focused on both Primary and Secondary research to assess the market behavior. The primary research was conducted by means of in person and telephonic interviews of IT and business professionals, who possess the know-how and influence their respec-tive company's acquisition and use of web services. The survey was conducted across 9 cities in India and 500 SMBs.
Demographic of SMBs
For the purpose of this study, we classify SMBs as those with annual revenues less than INR 50 Crores. The study focused on SMBs across 9 Indian cities (New Delhi, Gurgaon, Noida, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad and Jaipur). We focused on 3 industry verticals i.e. Manufacturing, Services and Retail.
Add on Value
Prospective clients can also request for a custom-made presentation of the study findings at an additional cost.
Research Report Deliverable Final Report: Report is in the form of a PDF. The document provides vendors of web services with reliable data and analysis, which will enable better understanding of the web services requirements of SMB customers Structure of the Report:
The report shall have two key components i.e.
Component 1: Aggregated study findings
Component 2: Recommendations on how product/ser-vices companies should fine-tune their go-to-market approaches for SMB customers
08
Sample Charts
Website Domain Name Purchasing Preferences
Website Domain purchase pattern
zz%
xx%
yy%
buy only .com buy only .in
buy both .com and .in
SMBs already bought in the last 1 to 2 years SMBs planning to buy website in the next 1 to 2 years
zz%xx%
yy%
buy only .com buy only .in
buy both .com and .in do not know
From the illustration 1.3, it has been observed that the trend of buying a ‘.com’ domain is changing gradual-ly as more SMBs are now focused to India for their business growth. But there will be a need for guidance to yy% of the SMBs who are not able to decide on whether to purchase a domain name or not.
With the advent of varied marketing plans and pricing strategies in domain name, more and more businesses are going online. There has been a prolonged requirement on buying domain name extensions based on the nature of businesses.
Source: ResearchFox Analysis
09
Toll Free Number
xx% yy%
yy%xx%
yy%xx%
Quick Response
yy%xx%
Factors Influencing Customer Service
SMBs already online in the last 1 to 2 years
SMBs planning to go online in the next 1 to 2 years
Capability to Troubleshoot
Local Language Support
Source: ResearchFox Analysis Base: 500 units
10
About ResearchFox
ResearchFox is a Bangalore based market research Company with focus on delivering high quality research services to business professionals, organi-zations and individuals through knowledge driven research methodology.
We provide first-hand data services & reports on various industries, technologies, market parameters and key competitors in the industry thereby giving rational forecast on market trends to help clients identify prospective growth areas and gain competi-tive edge.
Established as SBU of Han Digital group in 2009, ResearchFox was officially incorporated in 2012. We provide niche market research services which goes beyond client - vendor transactions/ interactions by not only paving way for strong relationships but also creating a healthy ecosystem for actionable decision making
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The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice a�er a thorough examination of the particular situation.
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