Pursue a Passion: Meetup.com

Tried & Tired of Twitter

Why Meetup.com?

Un-mediated member communication

Every “conversation” includes a call-to-action

Trackable, measurable

Affinity or Loyalty Club attributes come “free”

Read their AUP

Think Direct Marketing

Twitter’s 140 characters didn’t work

Didn’t like “broadcast” characteristics of Facebook

Write like it’s direct mail (think old Ogilvy & Mather)

Use Linked Media

Facebook helps, but mostly by turning Friends into Members

Meetup.com & Facebook integration allows cross-promotion

Over-communicate

Support social media efforts with email

Anticipate audience needs

Answer inquiries

Monitor Comments

Almost real-time

Event-specific

They beat Zoomerang or SurveyMonkey

Conclusion: Quantifiable Results

500+ local members

62 events conducted

GSI: 4.96 out of 5

We have proven the power of focus—local and passion-based—to drive our business

iPhone Apps

Pursue a Passion: Meetup.com